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Whois & Analysis for booking.com

Oct 30, 2019 2:37 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for booking.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Real Estate  >  Apartments  >  Travel  >  Hotels
• Online since
April 16, 1998 Explore Wayback Machine
• Age
26 years, 6 months, 20 days
• Alexa Rank
#65, booking.com is in the world's top 100 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 26, 2020.
Title Tag
Booking.com | Official site | The best hotels & accommodations
Length: 66 (recommended: 10 to 70)
Meta Description
Big savings on hotels in 120,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.
Length: 139 (recommended: 50 to 160)
Google preview
Desktop Version

Booking.com | Official site | The best hotels & accommodations

https://booking.com

Big savings on hotels in 120,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.

Mobile Version

https://booking.com

Booking.com | Official site | The best hotels & accommodations

Big savings on hotels in 120,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.booking.com/index.en-gb.html en-gb
https://www.booking.com/ en-us
https://www.booking.com/index.de.html de
https://www.booking.com/index.nl.html nl
https://www.booking.com/index.fr.html fr
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,follow

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by booking.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cookie (informática) Confidence: 75% Arrow up

Una galleta, galleta informática o cookie es una pequeña información enviada por un sitio web y almacenada en el navegador del usuario, de manera que el sitio web puede consultar la actividad previa del usuario.

Información Confidence: 65% Arrow up

La información es un conjunto organizado de datos procesados, que constituyen un mensaje que cambia el estado de conocimiento del sujeto o sistema que recibe dicho mensaje.

Existen diversos enfoques para el estudio de la información:

Dinero Confidence: 63% Arrow
Privacidad Confidence: 62% Arrow

WEBSITE SPEED

booking.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.8s

This domain loads at the median speed of 3.8 seconds.

Speed Percentile

14%

booking.com is faster than approximately 14 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #65 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • booking.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (3.4%)
  • Flag for Russian FederationRussian Federation (5.0%)
  • Flag for SpainSpain (3.3%)
  • Flag for United States of AmericaUnited States of America (15.1%)
  • Flaf icon for other countryOthers (73.2%)

Traffic country ranks

Country Rank
Flag for AngolaAngola #82
Flag for IndiaIndia #194
Flag for IndonesiaIndonesia #304
Flag for EgyptEgypt #122
Flag for SingaporeSingapore #47

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How booking.com looks like on a mobile device such as an iPhone.

Tablet
How booking.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #ffffff
  • 29% #f0f0f0
  • 7% #003080
  • 3% #fffff0
  • 3% #f0f0ff
  • 3% #f0e0d0
  • 2% #7090b0
  • 2% #d0e0f0
  • 2% #104080
  • 2% #fff0f0
  • 1% #c0d0e0
  • 1% #90b0d0

Text/code ratio

booking.com's text/code ratio is 2.12%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.12%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 16
  • <H2> 19
  • <H3> 17
  • <H4> 25
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Off-peak deals
More than just hotels... bookers discover pure comfort with homes, apartments, and more
Subscribe to see secret deals
New york
568 vacation rentals, 502 apartments, 48 homestays, 25 b&bs, 24 hostels
<H2>
2nd level heading
Be a booker and experience the world
Try searching for...
Recommended destinations
Millions of homes, big or small… and you thought we only did hotels
Explore popular vacation package destinations
<H3>
3rd level heading
Las vegas
Los angeles
San francisco
San diego
Anaheim
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Most often used by people in the united states
All languages
Las vegas
Cancún
Punta cana
Alt attributes Arrow up

We found 63 images on this website.
42 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on booking.com https://r-cf.bstatic.com/static/img/deals/index_banner_offpeak_2019/ff85a3336bfc2b6ea366be8a2da749fc... 1
Image with missing alt attribute found on booking.com https://r-cf.bstatic.com/static/img/theme-index/carousel_320x240/card-image-apartments_300/9f60235dc... 1
Image with missing alt attribute found on booking.com https://r-cf.bstatic.com/static/img/theme-index/carousel_320x240/bg_resorts/6f87c6143fbd51a0bb5d15ca... 1
Image with missing alt attribute found on booking.com https://q-cf.bstatic.com/static/img/theme-index/carousel_320x240/card-image-villas_300/dd0d7f8202676... 1
Image with missing alt attribute found on booking.com https://r-cf.bstatic.com/static/img/theme-index/carousel_320x240/card-image-chalet_300/8ee014fcc493c... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 42 images on booking.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 2.268.926
  • Likes 918.862
  • Shares 777.082
  • Comments 572.982

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 04/16/1998 26 years, 6 months, 20 days ago
Last Modified 01/25/2017 7 years, 9 months, 11 days ago
Expiration Date 04/15/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.bkngs.com 37.10.63.169 Flag for NetherlandsNetherlands
ns3.bkngs.com 37.10.63.170 Flag for NetherlandsNetherlands
ns1.bkngs.com 5.57.23.170 Flag for NetherlandsNetherlands

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Booking.com GB
  • IP Address
  • 5.57.16.220
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • North Holland , Amsterdam
  • Latitude and Longitude
  • 52.3385 : 4.9168
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