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Whois & Analysis for bookingholdings.com

Dec 1, 2019 5:53 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Organization
DNStination Inc.
• Address
3450 Sacramento Street, Suite 405
• City
San Francisco
• Zip Code
94118
• State
CA
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
MarkMonitor, Inc.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for bookingholdings.com

SEO SCORE

bookingholdings.com
Make your link ↑ do-follow
83

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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Improve your social media presence. Encourage people to share your homepage.
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OVERVIEW

• Domain Owner
DNStination Inc. See more
• Category
Travel  >  Hotels
• Online since
December 21, 2017 Explore Wayback Machine
• Age
6 years, 11 months, 3 days
• Alexa Rank
#237.765, bookingholdings.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 12, 2020.
✅ Title Tag
Booking Holdings: World’s Leading Provider of Online Travel
Length: 61 (recommended: 10 to 70)
✅ Meta Description
Booking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.
Length: 149 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Booking Holdings: World’s Leading Provider of Online Travel

https://bookingholdings.com

Booking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.com & OpenTable.

Mobile Version

https://bookingholdings.com

Booking Holdings: World’s Leading Provider of Online Travel

Booking Holdings is the world's leader in online travel. Brands include Booking.com, priceline.com, agoda.com, Kayak, Rentalcars.c...

✅ Encoding
Great, language/character encoding is specified: utf-8
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://bookingholdings.com https://www.bookingholdings.com/
https://bookingholdings.com https://www.bookingholdings.com/
http://www.bookingholdings.com https://www.bookingholdings.com/
https://www.bookingholdings.com https://www.bookingholdings.com/
✅ Robots.txt
https://www.bookingholdings.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bookingholdings.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Priceline.com Confidence: 92% Arrow up

Priceline.com is an American company and a commercial website that claims to help users obtain discount rates for travel-related purchases such as airline tickets and hotel stays.

The company is not a direct supplier of these services; instead it facilitates the provision of travel services by its suppliers to its customers.

It is headquartered in Norwalk, Connecticut, United States.

Priceline.com is wholly owned by The Priceline Group.
Agoda.com Confidence: 91% Arrow up

Agoda.com is a travel fare aggregator website and travel metasearch engine.

The website is owned by a subsidiary of The Priceline Group.
OpenTable Confidence: 91% Arrow up

OpenTable is an online restaurant-reservation service company founded by Chuck Templeton in 2 July 1998 and is based in San Francisco, California.
Booking.com Confidence: 89% Arrow up

Booking.com is a travel fare aggregator website and travel metasearch engine for lodging reservations of Dutch origin.

Since 2005, it has been owned and operated by United States-based The Priceline Group.
Kayak.com Confidence: 84% Arrow up

Kayak.com, sometimes styled as KAYAK, is a fare aggregator and travel metasearch engine operated by the The Priceline Group.

Its products are available in 18 languages.

The company also runs travel search engines checkfelix and swoodoo.

Formerly a separate company, the KAYAK Software Corporation was acquired by The Priceline Group on May 21, 2013.

WEBSITE SPEED

✅ bookingholdings.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

83%

bookingholdings.com is faster than approximately 83 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #237.765 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bookingholdings.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (34.9%)
  • Flag for IndiaIndia (13.2%)
  • Flaf icon for other countryOthers (51.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #109.425
Flag for IndiaIndia #135.897

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bookingholdings.com looks like on a mobile device such as an iPhone.

Tablet
How bookingholdings.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 26% #102030
  • 11% #203040
  • 9% #707080
  • 8% #d0c0c0
  • 7% #504040
  • 7% #304050
  • 6% #303030
  • 6% #405060
  • 5% #606070
  • 4% #c0a0a0
  • 2% #e0d0c0
  • 2% #805040

Text/code ratio

ⓘ bookingholdings.com's text/code ratio is 4.82%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.82%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 1
  • <H4> 0
  • <H5> 6
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
The world leader in online travel & related services
<H5>
5th level heading
Booking.com
Kayak
Priceline
Agoda
Rentalcars.com
SEE MORE
❌ Alt attributes Arrow up

We found 29 images on this website.
29 ALT attributes are missing on your image tags. The issue affects 27 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on bookingholdings.com https://www.bookingholdings.com/wp-content/themes/booking-group/img/svg/bkng_global-desktop-logowhit... 1
Image with missing alt attribute found on bookingholdings.com https://www.bookingholdings.com/wp-content/themes/booking-group/img/svg/bkng_global-desktop-logoblac... 1
Image with missing alt attribute found on bookingholdings.com https://www.bookingholdings.com/wp-content/themes/booking-group/img/svg/bkng-mobile-logo.svg 1
Image with missing alt attribute found on bookingholdings.com https://www.bookingholdings.com/wp-content/themes/booking-group/img/svg/bkng-mobile-blacklogo-01.svg 1
Image with missing alt attribute found on bookingholdings.com https://www.bookingholdings.com/wp-content/themes/booking-group/img/svg/bkng_globe-icon.svg 2
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 29 images on bookingholdings.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

❌ This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 39
  • Likes 8
  • Shares 22
  • Comments 9

DOMAIN REGISTRAR

ⓘ Domain Registrar MARKMONITOR, INC.
ⓘ Registration Date 12/21/2017 6 years, 11 months, 3 days ago
ⓘ Last Modified 11/20/2019 5 years ago
ⓘ Expiration Date 12/21/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p09.nsone.net 198.51.44.9 Flag for United StatesUnited States
dns4.p09.nsone.net 198.51.45.73 Flag for United StatesUnited States
dns2.p09.nsone.net 198.51.45.9 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Google LLC
  • ⓘ IP Address
  • 104.154.66.21
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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