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Whois & Analysis for boots.com

Dec 5, 2019 11:35 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
The Boots Company PLC
• Address
1 Thane Road West
• City
Nottingham,
• Zip Code
NG2 3AA
• State
Nottinghamshire
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for boots.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
The Boots Company PLC See more
• Category
Shopping
• Online since
• Age
28 years, 11 months, 14 days
• Alexa Rank
#10.109, boots.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 29, 2021.
Title Tag
Beauty | Health | Pharmacy and Prescriptions - Boots
Length: 52 (recommended: 10 to 70)
Meta Description
Shop our extensive range of health and beauty products from leading brands, fragrances for her and him and much more on Boots.com
Length: 129 (recommended: 50 to 160)
Google preview
Desktop Version

Beauty | Health | Pharmacy and Prescriptions - Boots

https://boots.com

Shop our extensive range of health and beauty products from leading brands, fragrances for her and him and much more on Boots.com

Mobile Version

https://boots.com

Beauty | Health | Pharmacy and Prescriptions - Boots

Shop our extensive range of health and beauty products from leading brands, fragrances for her and him and much more on Boots.com

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.boots.ie/ en-ie
https://www.boots.com/ en-gb
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by boots.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Pharmacy Confidence: 76% Arrow up

Pharmacy is the science and technique of preparing and dispensing drugs.

It is a health profession that links health sciences with chemical sciences and aims to ensure the safe and effective use of pharmaceutical drugs.

Cosmetics Confidence: 74% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Retail Confidence: 70% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Brand Confidence: 69% Arrow up

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.

Boots UK Confidence: 68% Arrow up

Boots UK Limited (formerly Boots the Chemists Limited), trading as Boots, is a pharmacy chain in the United Kingdom and Ireland, with outlets in most high streets, shopping centres and airport terminals.

The company's former parent, The Boots Company Plc, merged with Alliance UniChem in 2006 to form Alliance Boots.

In 2007, Alliance Boots was bought by Kohlberg Kravis Roberts and Stefano Pessina, taking the company private, and moving its headquarters to Switzerland, the first ever FTSE 100 company bought by a private equity firm.

In 2012, Walgreens bought a 45% stake Alliance Boots, with the option to buy the rest within three years.

It exercised this option in 2014, and as a result Boots became a subsidiary of the new company, Walgreens Boots Alliance, on 31 December 2014.

WEBSITE SPEED

boots.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.8s

This domain loads at the median speed of 2.8 seconds.

Speed Percentile

26%

boots.com is faster than approximately 26 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #10.109 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • boots.com daily visitors distribution - Total: 5 countries
  • Flag for United States of AmericaUnited States of America (13.5%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (68.0%)
  • Flaf icon for other countryOthers (18.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #58.121
Flag for United States of AmericaUnited States of America #14.276
Flag for Tanzania, United Republic ofTanzania, United Republic of #501
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #172
Flag for CanadaCanada #48.930

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How boots.com looks like on a mobile device such as an iPhone.

Tablet
How boots.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #ffffff
  • 30% #fff0f0
  • 23% #f0f0f0
  • 2% #b03080
  • 1% #fff0ff
  • 1% #e0c0d0
  • 1% #f0ffff
  • 1% #f0f0ff
  • 1% #b05060
  • 1% #c06070
  • 1% #c070a0
  • 1% #b01040

Text/code ratio

boots.com's text/code ratio is 2.36%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.36%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 35
  • <H3> 10
  • <H4> 2
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Ella's kitchen
Harry's
Book an appointment online
1/2 price (5)
Save £50 (2)
<H3>
3rd level heading
Cookies on our site
Your cookies are disabled
Select your shipping destination
Connect with us
Shopping with us (2)
<H4>
4th level heading
Country specific sites
Our partner sites
Alt attributes Arrow up

We found 68 images on this website.
59 ALT attributes are missing on your image tags. The issue affects 52 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on boots.com /wcsstore/ExtendedSitesCatalogAssetStore/supernav/Baby Event/ellas_kitchen_organic_jelly_belly_chris... 1
Image with missing alt attribute found on boots.com /wcsstore/ExtendedSitesCatalogAssetStore/supernav/brand/Harrys/introducing_shower_by harrys_toiletri... 1
Image with missing alt attribute found on boots.com /wcsstore//ExtendedSitesCatalogAssetStore/supernav/brand/Dyson/dyson_gift_set_eb_espot.jpg 1
Image with missing alt attribute found on boots.com /wcsstore/ExtendedSitesCatalogAssetStore/supernav/brand/Opticians/opticians_book_an-eye_test_espot.j... 1
Image with missing alt attribute found on boots.com /resource/image/2048844/heroteaser_short/1360/502/d02aaa36ef3cf2b482c333ec818f35ad/ac/homepage-hero-... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 59 images on boots.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.462
  • Likes 1.644
  • Shares 1.638
  • Comments 1.180

DOMAIN REGISTRAR

Domain Registrar ASCIO TECHNOLOGIES, INC
Registration Date 06/06/1995 28 years, 11 months, 14 days ago
Last Modified 05/24/2019 4 years, 11 months, 26 days ago
Expiration Date 06/05/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.netnames.net 156.154.130.100 Flag for United StatesUnited States
ns2.netnames.net 156.154.131.100 Flag for United StatesUnited States
ns5.netnames.net 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 107.154.106.27
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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