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SEO Report for boots.ie

December 19, 2019 8:54 AM
Desktop screen Desktop screenshot for boots.ie

SEO SCORE

Favicon for boots.ieboots.ie
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping
• Alexa Rank
#110.754, boots.ie is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from July 25, 2019 to July 29, 2021.
Title Tag
Beauty | Health | Pharmacy and Prescriptions – Boots Ireland
Length: 62 (recommended: 10 to 70)
Meta Description
Shop our extensive range of health and beauty products from leading brands, fragrances for her and him, gift sets and much more on Boots.ie.
Length: 140 (recommended: 50 to 160)
Google preview
Desktop Version

Beauty | Health | Pharmacy and Prescriptions – Boots Ireland

https://boots.ie

Shop our extensive range of health and beauty products from leading brands, fragrances for her and him, gift sets and much more on Boots.ie.

Mobile Version

Favicon for boots.ie https://boots.ie

Beauty | Health | Pharmacy and Prescriptions – Boots Ireland

Shop our extensive range of health and beauty products from leading brands, fragrances for her and him, gift sets and much more on...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.boots.com/ en-gb
https://www.boots.ie/ en-ie
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by boots.ie.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Pharmacy Confidence: 75% Arrow up

Pharmacy is the science and technique of preparing and dispensing drugs.

It is a health profession that links health sciences with chemical sciences and aims to ensure the safe and effective use of pharmaceutical drugs.

Cosmetics Confidence: 74% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Ireland Confidence: 71% Arrow up

Ireland (Ulster-Scots) is an island in the North Atlantic.

It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel.

Ireland is the second-largest island of the British Isles, the third-largest in Europe, and the twentieth-largest on Earth.

Retail Confidence: 69% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Brand Confidence: 68% Arrow up

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.

WEBSITE SPEED

boots.ie website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.3s

This domain loads at the median speed of 3.3 seconds.

Speed Percentile

21%

boots.ie is faster than approximately 21 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #110.754 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for boots.ie

Daily visitors by country

  • boots.ie daily visitors distribution - Total: 1 country
  • Flag for IrelandIreland (81.8%)
  • Flaf icon for other countryOthers (18.2%)

Traffic country ranks

Country Rank
Flag for IrelandIreland #203

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How boots.ie looks like on a mobile device such as an iPhone.

Tablet
How boots.ie looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #800010
  • 23% #ffffff
  • 8% #d00030
  • 8% #f0f0f0
  • 6% #b02030
  • 6% #d03040
  • 2% #700010
  • 1% #f0ffff
  • 1% #c01040
  • 1% #802030
  • 1% #ffd0e0
  • 1% #f0d0e0

Text/code ratio

boots.ie's text/code ratio is 2.36%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.36%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 37
  • <H3> 10
  • <H4> 2
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Ella's kitchen
Harry's
Free gift worth €13.99 (2)
Better than 1/2 price (4)
Save up to 1/2 price (2)
<H3>
3rd level heading
Cookies on our site
Your cookies are disabled
Select your shipping destination
Connect with us
Shopping with us (2)
<H4>
4th level heading
Country specific sites
Our partner sites
Alt attributes Arrow up

We found 69 images on this website.
63 ALT attributes are missing on your image tags. The issue affects 54 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on boots.ie /wcsstore/ExtendedSitesCatalogAssetStore/supernav/Baby Event/ellas_kitchen_organic_jelly_belly_chris... 1
Image with missing alt attribute found on boots.ie /wcsstore/ExtendedSitesCatalogAssetStore/supernav/brand/Harrys/introducing_shower_by harrys_toiletri... 1
Image with missing alt attribute found on boots.ie /wcsstore//ExtendedSitesCatalogAssetStore/supernav/brand/Dyson/dyson_gift_set_eb_espot.jpg 1
Image with missing alt attribute found on boots.ie https://boots.scene7.com/is/image/Boots/2019-12-17-fragrance-delivery-banner-left-20191217161159?scl... 2
Image with missing alt attribute found on boots.ie https://boots.scene7.com/is/image/Boots/2019-12-17-fragrance-delivery-banner-right-20191217161159?sc... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 63 images on boots.ie. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 722
  • Likes 311
  • Shares 367
  • Comments 44
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 199.83.131.170
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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