Whois & Analysis for brandmetrics.com

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Brand awareness refers to the extent to which customers are able to recall or recognise a brand.

Brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development.

The consumer's ability to recognise or recall a brand is central to purchasing decision-making.

Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category.

Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he or she must be able to recall sufficient distinguishing features for purchasing to proceed.

For instance, if a consumer asks her friend to buy her some gum in a "blue pack", the friend would be expected to know which gum to buy, even though neither friend can recall the precise brand name at the time.

Causality (also referred to as causation, or cause and effect) is the agency or efficacy that connects one process (the cause) with another process or state (the effect), where the first is understood to be partly responsible for the second, and the second is dependent on the first.

In general, a process has many causes, which are said to be causal factors for it, and all lie in its past.

An effect can in turn be a cause of many other effects.

Although retrocausality is sometimes referred to in thought experiments and hypothetical analyses, causality is generally accepted to be temporally bound so that causes always precede their dependent effects (although in some contexts such as economics they may coincide in time; see Instrumental variable for how this is dealt with econometrically).

Intention is a mental state that represents a commitment to carrying out an action or actions in the future.

Intention involves mental activities such as planning and forethought.

A machine is a tool containing one or more parts that uses energy to perform an intended action.

Machines are usually powered by chemical, thermal, or electrical means, and are often motorized.

Historically, a power tool also required moving parts to classify as a machine.

However, the advent of electronics has led to the development of power tools without moving parts that are considered machines.