Whois & Analysis for bricklink.com

Lego (stylized LEGO) is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark.

The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts.

Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots.

Anything constructed can then be taken apart again, and the pieces used to make other objects.

Lego minifigure, commonly referred to as a "minifig", or simply just "fig", is a small plastic articulated figurine, many of which are yellow, available as part of the construction toy Lego, produced by Danish toy manufacturer the Lego Group.

They were first produced in 1978, and have become hugely successful, with over 3.7 billion produced, and the figure appearing in a variety of media, including movies, books and video games.

The figures are usually found within Lego sets, although they are also sold separately as keychains and magnets.

While some are named as specific characters, either licensed from film franchises or of Lego's own creation, many are unnamed and are designed simply to fit within a certain theme (such as police officers, astronauts and pirates).

Minifigures are collected by both children and adults.

They are highly customizable, and parts from different figures can be mixed and matched, resulting in a large number of combinations.

An online marketplace (or online e-commerce marketplace) is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator.

Online marketplaces are the primary type of multichannel ecommerce and can be described as a "simple and convenient portal" to streamline the production process.