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Whois & Analysis for brighthorizons.com

Dec 2, 2019 11:34 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Bright Horizons Family Solutions
• Address
200 Talcott Avenue South
• City
Watertown
• Zip Code
02472
• State
MA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for brighthorizons.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Bright Horizons Family Solutions See more
• Category
Family & Parenting  >  Daycare/Pre School
• Online since
February 14, 1996 Explore Wayback Machine
• Age
28 years, 2 months, 12 days
• Alexa Rank
#69.556, brighthorizons.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on October 22, 2020.
Title Tag
Welcome to Bright Horizons | Bright Horizons®
Length: 46 (recommended: 10 to 70)
Meta Description
Look to us for innovative child care & early education for families, solutions for employers, benefits for employees…all trusted by families and employers for more than 30 years.
Length: 184 (recommended: 50 to 160)
Google preview
Desktop Version

Welcome to Bright Horizons | Bright Horizons®

https://brighthorizons.com

Look to us for innovative child care & early education for families, solutions for employers, benefits for employees…all trusted by families and employers for mo...

Mobile Version

https://brighthorizons.com

Welcome to Bright Horizons | Bright Horizons®

Look to us for innovative child care & early education for families, solutions for employers, benefits for employees…all trust...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by brighthorizons.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Day care Confidence: 74% Arrow up

Child care or day care is the care of a child during the day by a person other than the child's legal guardians, typically performed by someone outside the child's immediate family.

Day care is typically an ongoing service during specific periods, such as the parents' time at work.

The service is known as child care in the United Kingdom, crèche in Ireland and New Zealand, and child care or day care in North America and Australia (although child care also has a broader meaning).

The vast majority of childcare is still performed by the parents, in-house nannies or through informal arrangements with relatives, neighbors or friends.

Child care in the child's own home is traditionally provided by a nanny or au pair, or by extended family members including grandparents, aunts and uncles.

Child care is provided in nurseries or crèches or by a nanny or family child care provider caring for children in their own homes.

It can also take on a more formal structure, with education, child development, discipline and even preschool education falling into the fold of services.

Employment Confidence: 73% Arrow up

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Employees work in return for payment, which may be in the form of an hourly wage, by piecework or an annual salary, depending on the type of work an employee does or which sector she or he is working in.

Employees in some fields or sectors may receive gratuities, bonus payment or stock options.

In some types of employment, employees may receive benefits in addition to payment.

Benefits can include health insurance, housing, disability insurance or use of a gym.

Employment is typically governed by employment laws or regulations or legal contracts.

Education Confidence: 71% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

Employee benefits Confidence: 70% Arrow up

Employee benefits and (especially in British English) benefits in kind (also called fringe benefits, perquisites, or perks) include various types of non-wage compensation provided to employees in addition to their normal wages or salaries.

In instances where an employee exchanges (cash) wages for some other form of benefit is generally referred to as a 'salary packaging' or 'salary exchange' arrangement.

In most countries, most kinds of employee benefits are taxable to at least some degree.

Innovation Confidence: 66% Arrow

WEBSITE SPEED

brighthorizons.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

66%

brighthorizons.com is faster than approximately 66 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #69.556 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • brighthorizons.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (79.0%)
  • Flag for IndiaIndia (6.7%)
  • Flaf icon for other countryOthers (14.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #14.562
Flag for IndiaIndia #93.634
Flag for MalaysiaMalaysia #24.266

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How brighthorizons.com looks like on a mobile device such as an iPhone.

Tablet
How brighthorizons.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #707080
  • 21% #ffffff
  • 9% #f0f0f0
  • 5% #205060
  • 4% #f0e0e0
  • 3% #404030
  • 3% #604030
  • 3% #fffff0
  • 3% #705040
  • 2% #108040
  • 2% #603020
  • 2% #806050

Text/code ratio

brighthorizons.com's text/code ratio is 5.56%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.56%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 8
  • <H3> 26
  • <H4> 30
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Who we are (2)
Leader in family & education solutions
Chıldren & families thrıve here
Solutıons for modern employers
From our newsroom
<H3>
3rd level heading
For parents (2)
For employers (4)
Find a center
For parents
Your benefits
<H4>
4th level heading
See all solutions (2)
Early education & preschool (4)
Bright horizons family solutions (6)
Bright horizons edassist solutions (6)
Bright horizons workforce consulting (4)
Alt attributes Arrow up

We found 36 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on brighthorizons.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.297
  • Likes 694
  • Shares 2.305
  • Comments 298

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 02/14/1996 28 years, 2 months, 12 days ago
Last Modified 12/03/2016 7 years, 4 months, 24 days ago
Expiration Date 02/15/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns4.p28.dynect.net 204.13.251.28 Flag for United StatesUnited States
ns2.p28.dynect.net 204.13.250.28 Flag for United StatesUnited States
ns1.p28.dynect.net 208.78.70.28 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Sungard Availability Network Solutions
  • IP Address
  • 208.99.183.5
  • Country
  • Flag for United StatesUnited States
  • Region
  • Massachusetts , Westwood
  • Latitude and Longitude
  • 42.2148 : -71.2104

FAMILY & PARENTING > DAYCARE/PRE SCHOOL COMPETITORS IN UNITED STATES

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