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Whois & Analysis for britishairways.com

Jan 17, 2020 12:03 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
BA DNS
• Organization
British Airways PLC
• Address
Waterside, PO Box 365
• City
Harmondsworth
• Zip Code
UB7 0GB
• State
West Drayton
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for britishairways.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
British Airways PLC See more
• Category
Travel  >  Air Travel
• Online since
• Age
26 years, 3 months, 24 days
• Alexa Rank
#3.719, britishairways.com is in the world's top 5.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on February 14, 2020.
Title Tag
British Airways | Book Flights, Holidays, City Breaks & Check In Online
Length: 75 (recommended: 10 to 70)
Meta Description
Save on worldwide flights and holidays when you book directly with British Airways. Browse our guides, find great deals, manage your booking and check in online.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

British Airways | Book Flights, Holidays, City Breaks & Check In O...

https://britishairways.com

Save on worldwide flights and holidays when you book directly with British Airways. Browse our guides, find great deals, manage your booking and check in online.

Mobile Version

https://britishairways.com

British Airways | Book Flights, Holidays, City Breaks & Check In O...

Save on worldwide flights and holidays when you book directly with British Airways. Browse our guides, find great deals, manage yo...

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1, width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by britishairways.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
British Airways Confidence: 88% Arrow up

British Airways, often shortened to BA, is the flag carrier and the largest airline in the United Kingdom based on fleet size.

When measured by passengers carried, it is second-largest in the United Kingdom behind easyJet.

The airline is based in Waterside near its main hub at London Heathrow Airport.

Holiday Confidence: 62% Arrow up

A holiday is a day set aside by custom or by law on which normal activities, especially business or work, are suspended or reduced.

Generally, holidays are intended to allow individuals to celebrate or commemorate an event or tradition of cultural or religious significance.

Holidays may be designated by governments, religious institutions, or other groups or organizations.

The degree to which normal activities are reduced by a holiday may depend on local laws, customs, the type of job being held or even personal choices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on britishairways.com

TRAFFIC

This website is ranked #3.719 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • britishairways.com daily visitors distribution - Total: 20 countries
  • Flag for GibraltarGibraltar (4.5%)
  • Flag for United States of AmericaUnited States of America (23.6%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (20.1%)
  • Flaf icon for other countryOthers (51.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #15.584
Flag for JerseyJersey #47
Flag for SingaporeSingapore #3.472
Flag for IsraelIsrael #1.300
Flag for GibraltarGibraltar #95

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How britishairways.com looks like on a mobile device such as an iPhone.

Tablet
How britishairways.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #d00000
  • 28% #ffffff
  • 13% #f0f0f0
  • 11% #e0e0e0
  • 2% #c01010
  • 2% #fff0f0
  • 2% #e0b0b0
  • 1% #e0a0a0
  • 1% #b02020
  • 1% #d07070
  • 1% #e08080
  • 1% #fffff0

Text/code ratio

britishairways.com's text/code ratio is 15.83%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 15.83%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
The british airways vacation sale has arrived
Alt attributes Arrow up

We found 9 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on britishairways.com /apps/ba-home/images/open-arrow-white.svg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on britishairways.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 32.762
  • Likes 14.462
  • Shares 12.521
  • Comments 5.779

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 07/15/1998 26 years, 3 months, 24 days ago
Last Modified 04/04/2019 5 years, 7 months, 6 days ago
Expiration Date 04/08/2020 Expired
Nameservers Arrow up
Host IP Address Country
dnssec1-win.server.ntli.net 62.253.162.235 Flag for United KingdomUnited Kingdom
ns1.britishairways.com 163.166.156.88 Flag for United KingdomUnited Kingdom
dnssec2-win.server.ntli.net 62.253.162.236 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • British Airways plc
  • IP Address
  • 163.166.156.201
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , London
  • Latitude and Longitude
  • 51.5074 : -0.127758

TRAVEL > AIR TRAVEL COMPETITORS IN UNITED KINGDOM

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