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SEO Report for brother.ca

November 29, 2019 11:19 AM
Desktop screen Desktop screenshot for brother.ca

SEO SCORE

Favicon for brother.cabrother.ca
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Hobbies & Interests  >  Needlework
• Online since
September 29, 2000 (explore Wayback Machine)
• Age
19 years, 7 months, 27 days
• Alexa Rank
#95.028, brother.ca is in the world's top 100.000 websites!
• Owner
Brother International (Canada) ltd (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from March 22, 2019 to March 26, 2021.
Title Tag
Home | Brother Canada
Length: 21 (recommended: 10 to 70)
Meta Description
At Brother Canada, we offer a complete line of Printing, Scanning, Faxing & Labelling, Sewing, Quilting, Embroidery & Crafting Solutions.
Length: 145 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Brother Canada

https://brother.ca

At Brother Canada, we offer a complete line of Printing, Scanning, Faxing & Labelling, Sewing, Quilting, Embroidery & Crafting Solutions.

Mobile Version

Favicon for brother.ca https://brother.ca

Home | Brother Canada

At Brother Canada, we offer a complete line of Printing, Scanning, Faxing & Labelling, Sewing, Quilting, Embroidery & Craf...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.brother.ca/ en-ca
https://www.brother.ca/ fr-ca
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0,user-scalable=yes

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by brother.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Quilting Confidence: 78% Arrow up

Quilting is the process of sewing two or more layers of fabric together to make a thicker padded material, usually to create a quilt or quilted garment.

Typically quilting is done with three layers: the top fabric or quilt top, batting or insulating material and backing material, but many different styles are adopted.

Embroidery Confidence: 77% Arrow up

Embroidery is the handicraft of decorating fabric or other materials with needle and thread or yarn.

Embroidery may also incorporate other materials such as, pearls, beads, quills, and sequins.

Today, embroidery is most often seen on caps, hats, coats, blankets, dress shirts, denim, stockings, and golf shirts.

Embroidery is available with a wide variety of thread or yarn color.

Sewing Confidence: 72% Arrow up

Sewing is the craft of fastening or attaching objects using stitches made with a needle and thread.

Sewing is one of the oldest of the textile arts, arising in the Paleolithic era.

Before the invention of spinning yarn or weaving fabric, archaeologists believe Stone Age people across Europe and Asia sewed fur and skin clothing using bone, antler or ivory needles and "thread" made of various animal body parts including sinew, catgut, and veins.

Canada Confidence: 72% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Brother Industries Confidence: 70% Arrow up

is a Japanese multinational electronics and electrical equipment company headquartered in Nagoya, Japan.

Its products include printers, multifunction printers, desktop computers, sewing machines, large machine tools, label printers, typewriters, fax machines, and other computer-related electronics.

Brother distributes its products both under its own name and under OEM agreements with other companies.

WEBSITE SPEED

brother.ca website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

62%

brother.ca is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #95.028 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for brother.ca

Daily visitors by country

  • brother.ca daily visitors distribution - Total: 2 countries
  • Flag for CanadaCanada (52.6%)
  • Flag for United States of AmericaUnited States of America (8.2%)
  • Flaf icon for other countryOthers (39.2%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #3.418
Flag for United States of AmericaUnited States of America #178.998

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How brother.ca looks like on a mobile device such as an iPhone.

Tablet
How brother.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #ffffff
  • 15% #0050a0
  • 12% #1030a0
  • 10% #f0f0f0
  • 2% #f0ffff
  • 2% #30c0e0
  • 2% #fffff0
  • 2% #105090
  • 1% #005090
  • 1% #a0b0d0
  • 1% #3070b0
  • 1% #4080b0

Text/code ratio

brother.ca's text/code ratio is 5.79%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.79%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 2
  • <H3> 7
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Brother canada
Celebrate black friday all week long at brother!
Get a refurbished laser multifunction for $1 when you buy 2 toners
<H2>
2nd level heading
Customer service and support
That goes above and beyond the ordinary
<H3>
3rd level heading
Celebrate black friday all week long at brother!
Printing, scanning, faxing & labelling
Sewing, quilting, embroidery & crafting
Special perks
Need support?
<H4>
4th level heading
Beat the lines... shop now and save big.
Alt attributes Arrow up

We found 81 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on brother.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.999
  • Likes 28
  • Shares 2.941
  • Comments 30
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GO DADDY DOMAINS CANADA, INC
Registration Date 09/29/2000 19 years, 7 months, 27 days ago
Last Modified 05/04/2018 2 years, 21 days ago
Nameservers Arrow up
Host IP Address Country
ns2.brother.ca 205.134.54.10 Flag for United StatesUnited States
ns3.brother.ca 205.134.54.11 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.40.25.65
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676

OWNER

The owner's whois contact information is public.
Name
Brother International (Canada) ltd
Address
1 rue Hotel de Ville
City
Dollard des Ormeaux
Zip
H9B3H6
State
QC
Country Code
CA
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