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Whois & Analysis for bswift.com

Nov 9, 2019 6:36 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Aetna Life Insurance Company
• Address
151 Farmington Ave,
• City
Hartford
• Zip Code
06156
• State
CT
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bswift.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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OVERVIEW

• Domain Owner
Aetna Life Insurance Company See more
• Category
Business  >  Business Software
• Online since
August 25, 1999 Explore Wayback Machine
• Age
24 years, 8 months, 5 days
• Alexa Rank
#39.498, bswift.com is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Aetna Inc has expired on October 21, 2020.
Title Tag
No title specified
Length: 0 (recommended: 10 to 70)
Meta Description
bswift streamlines employee benefits, HR & payroll administration for employers nationwide. We’ll help you discover the true value of benefits administration.
Length: 164 (recommended: 50 to 160)
Google preview
Desktop Version

https://bswift.com

bswift streamlines employee benefits, HR & payroll administration for employers nationwide. We’ll help you discover the true value of benefits administration.

Mobile Version

https://bswift.com

bswift streamlines employee benefits, HR & payroll administration for employers nationwide. We’ll help you discover the true v...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bswift.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Employee benefits Confidence: 71% Arrow up

Employee benefits and (especially in British English) benefits in kind (also called fringe benefits, perquisites, or perks) include various types of non-wage compensation provided to employees in addition to their normal wages or salaries.

In instances where an employee exchanges (cash) wages for some other form of benefit is generally referred to as a 'salary packaging' or 'salary exchange' arrangement.

In most countries, most kinds of employee benefits are taxable to at least some degree.

WEBSITE SPEED

bswift.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.7s

This domain loads at the median speed of 2.7 seconds.

Speed Percentile

28%

bswift.com is faster than approximately 28 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #39.498 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bswift.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (99.3%)
  • Flaf icon for other countryOthers (1.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #5.229

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bswift.com looks like on a mobile device such as an iPhone.

Tablet
How bswift.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 61% #ffffff
  • 14% #f0f0f0
  • 3% #a0c0d0
  • 2% #c04020
  • 2% #b0d0e0
  • 2% #fffff0
  • 1% #903010
  • 1% #f0e0e0
  • 1% #f05020
  • 1% #f0ffff
  • 1% #c0e0f0
  • 1% #90b0c0

Text/code ratio

bswift.com's text/code ratio is 2.60%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.60%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 8
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Bswift
<H2>
2nd level heading
We make benefitseasy. ıt’sthatsimple.
For employerssee how we can help.
For partnersgrow your business.
For employeesfind your benefits website.
Creating an employee-centric benefits communication strategy
<H3>
3rd level heading
Bswift is the full-service benefits administration partner you can counton.
ınsights
ınside bswift
Alt attributes Arrow up

We found 10 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on bswift.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 263
  • Likes 9
  • Shares 247
  • Comments 7

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 08/25/1999 24 years, 8 months, 5 days ago
Last Modified 02/16/2019 5 years, 2 months, 10 days ago
Expiration Date 08/25/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns7.aetna.com 12.10.217.80 Flag for United StatesUnited States
ns2.aetna.com 206.213.209.100 Flag for United StatesUnited States
ns1.aetna.com 206.213.251.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 35.172.47.163
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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