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Whois & Analysis for buick.com

Dec 23, 2019 10:28 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Motors LLC
• City
Detroit
• Zip Code
48265
• State
MI
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for buick.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
General Motors LLC See more
• Category
Automotive  >  Buying/Selling Cars
• Online since
December 20, 1994 Explore Wayback Machine
• Age
29 years, 10 months, 21 days
• Alexa Rank
#92.465, buick.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on March 31, 2021.
Title Tag
Buick Luxury Cars, Crossovers, SUVs & Sedans | Buick
Length: 56 (recommended: 10 to 70)
Meta Description
Discover the Buick lineup of luxurious, refined, and efficient luxury cars, crossovers, SUVs and sedans.
Length: 104 (recommended: 50 to 160)
Google preview
Desktop Version

Buick Luxury Cars, Crossovers, SUVs & Sedans | Buick

https://buick.com

Discover the Buick lineup of luxurious, refined, and efficient luxury cars, crossovers, SUVs and sedans.

Mobile Version

https://buick.com

Buick Luxury Cars, Crossovers, SUVs & Sedans | Buick

Discover the Buick lineup of luxurious, refined, and efficient luxury cars, crossovers, SUVs and sedans.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by buick.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Buick Confidence: 84% Arrow up

Buick, formally the Buick Motor Division, is an upscale automobile brand of the American manufacturer General Motors (GM).

For much of its existence in the North American market, Buick has been marketed as a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, e.g. Chevrolet, while below the flagship luxury Cadillac division.

Buick-branded vehicles are also known for reliability, ranking high for reliability in Consumer Reports' brand reliability rankings.

Sport utility vehicle Confidence: 77% Arrow up

A sport utility vehicle or suburban utility vehicle (SUV) is a vehicle classified as a light truck, but operated as a family vehicle.

They are similar to a large station wagon or estate car, usually equipped with four-wheel drive for on- or off-road ability.

Some SUVs include the towing capacity of a pickup truck with the passenger-carrying space of a minivan or large sedan.

Crossover (automobile) Confidence: 77% Arrow up

A crossover or crossover utility vehicle (CUV) is a vehicle built on a car platform and combining, in highly variable degrees, features of a sport utility vehicle (SUV) with features from a passenger vehicle, especially those of a station wagon or hatchback.

Sedan (automobile) Confidence: 76% Arrow up

A sedan (American, Canadian, Australian, and New Zealand English) or saloon (British and Irish English) is a passenger car in a three-box configuration with A, B & C-pillars and principal volumes articulated in separate compartments for engine, passenger and cargo.

The passenger compartment features two rows of seats and adequate passenger space in the rear compartment for adult passengers.

The cargo compartment is typically in the rear, with the exception of some rear-engined models, such as the Renault Dauphine, Tatra T613, Volkswagen Type 3 and Chevrolet Corvair.

It is one of the most common car body styles.

A battery electric sedan such as the Tesla Model S has no engine compartment, but a front cargo compartment and a rear compartment for cargo or optionally for additional passengers.

Luxury vehicle Confidence: 76% Arrow up

Luxury vehicle is a marketing term for a vehicle that provides luxury — pleasant or desirable features beyond strict necessity — at increased expense (see luxury goods).

WEBSITE SPEED

buick.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

69%

buick.com is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #92.465 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • buick.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (83.0%)
  • Flag for IndiaIndia (4.8%)
  • Flaf icon for other countryOthers (12.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #14.421
Flag for IndiaIndia #120.732

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How buick.com looks like on a mobile device such as an iPhone.

Tablet
How buick.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 12% #ffffff
  • 11% #a09080
  • 9% #505040
  • 7% #e0e0e0
  • 7% #80b0c0
  • 6% #908070
  • 5% #404030
  • 4% #101010
  • 4% #c0c0d0
  • 4% #807060
  • 4% #70b0d0
  • 3% #507090

Text/code ratio

buick.com's text/code ratio is 2.22%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.22%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 11
  • <H2> 11
  • <H3> 6
  • <H4> 1
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Explore our lıneup
Encore
Envısıon
Enclave
Regal tourx
<H2>
2nd level heading
Suvs & crossovers
Fırst-ever avenır lıne
The hıghest expressıon of buıck luxury (2)
Lıfe on the go just got easıer (2)
Amazon key ın-car delıvery (2)
<H3>
3rd level heading
Cars
Vehıcles
Dıscover
Shop
Fınance
<H4>
4th level heading
Avenır lıne
<H5>
5th level heading
The latest
Alt attributes Arrow up

We found 112 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 12 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on buick.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.261
  • Likes 26
  • Shares 1.187
  • Comments 48

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/20/1994 29 years, 10 months, 21 days ago
Last Modified 12/15/2019 4 years, 10 months, 26 days ago
Expiration Date 12/19/2020 Expired
Nameservers Arrow up
Host IP Address Country
nsx4.gm.com 198.208.43.12 Flag for United StatesUnited States
nsx2.gm.com 198.208.42.12 Flag for United StatesUnited States
nsx1.gm.com 198.208.42.11 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • General Motors LLC
  • IP Address
  • 198.208.73.147
  • Country
  • Flag for United StatesUnited States
  • Region
  • Ohio , Cleveland
  • Latitude and Longitude
  • 41.4993 : -81.6944
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