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Whois & Analysis for burlington.com

Nov 19, 2019 4:08 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Burlington Coat Factory Warehouse
• Organization
Burlington Coat Factory Warehouse
• Address
1830 N ROUTE 130
• City
BURLINGTON
• Zip Code
08016-3017
• State
NJ
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for burlington.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Burlington Coat Factory Warehouse See more
• Category
Shopping  >  Style & Fashion  >  Clothing  >  Accessories
• Online since
December 3, 1997 Explore Wayback Machine
• Age
26 years, 11 months, 5 days
• Alexa Rank
#21.915, burlington.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on May 7, 2020.
Title Tag
Burlington: Shop Clothes, Shoes, Jewelry, Accessories, & More
Length: 65 (recommended: 10 to 70)
Meta Description
Great deals on Dream On Me baby products can always be had at Burlington! Cribs, bassinets, and strollers - shop them all and get exactly what baby needs.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

Burlington: Shop Clothes, Shoes, Jewelry, Accessories, & More

https://burlington.com

Great deals on Dream On Me baby products can always be had at Burlington! Cribs, bassinets, and strollers - shop them all and get exactly what baby needs.

Mobile Version

https://burlington.com

Burlington: Shop Clothes, Shoes, Jewelry, Accessories, & More

Great deals on Dream On Me baby products can always be had at Burlington! Cribs, bassinets, and strollers - shop them all and get...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.burlington.com/ en-us
https://es.burlington.com/ es-us
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by burlington.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Infant bed Confidence: 76% Arrow up

An infant bed (commonly called a cot in British English, and, in American English, a crib or cradle, or far less commonly, stock) is a small bed especially for infants and very young children.

Infant beds are a historically recent development intended to contain a child capable of standing.

The cage-like design of infant beds restricts the child to the bed.

Around two or three years of age, children are able to climb out and are moved to a toddler bed to prevent an injurious fall while escaping the bed.

Jewellery Confidence: 73% Arrow up

Jewellery or jewelry consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.

Jewellery may be attached to the body or the clothes, and the term is restricted to durable ornaments, excluding flowers for example.

For many centuries metal, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used.

It is one of the oldest type of archaeological artefact – with 100,000-year-old beads made from Nassarius shells thought to be the oldest known jewellery.

The basic forms of jewellery vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewellery listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common.

Historically, the most widespread influence on jewellery in terms of design and style have come from Asia.

Shoe Confidence: 72% Arrow up

A shoe is an item of footwear intended to protect and comfort the human foot while the wearer is doing various activities.

Shoes are also used as an item of decoration and fashion.

The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function.

Additionally, fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones.

Contemporary footwear in the 2010s varies widely in style, complexity and cost.

Basic sandals may consist of only a thin sole and simple strap and be sold for a low cost.

High fashion shoes made by famous designers may be made of expensive materials, use complex construction and sell for hundreds or even thousands of dollars a pair.

Some shoes are designed for specific purposes, such as boots designed specifically for mountaineering or skiing.

Clothing Confidence: 71% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Dream On (Aerosmith song) Confidence: 70% Arrow up

"Dream On" is a power ballad by Aerosmith from their 1973 debut album, Aerosmith.

Written by lead singer Steven Tyler, this song was their first major hit and became a classic rock radio staple.

Released in June 1973, it peaked at number 59 on the Billboard Hot 100 but hit big in the band's native Boston, where it was the number one single of the year on WBZ-FM, number five for the year on WRKO and number 16 on WMEX (AM).

The song received immediate heavy airplay too on the former WVBF (FM), often showing up in the #1 position on "The Top Five At Five" in June 1973.

WEBSITE SPEED

burlington.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.7s

This domain loads at the median speed of 2.7 seconds.

Speed Percentile

28%

burlington.com is faster than approximately 28 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #21.915 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • burlington.com daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (84.7%)
  • Flaf icon for other countryOthers (15.3%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #6.759
Flag for IndiaIndia #52.841
Flag for United States of AmericaUnited States of America #3.969
Flag for NigeriaNigeria #7.809

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How burlington.com looks like on a mobile device such as an iPhone.

Tablet
How burlington.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #f0f0f0
  • 34% #505050
  • 11% #300000
  • 7% #200000
  • 6% #403030
  • 6% #504040
  • 1% #ffffff
  • 0% #fff0f0
  • 0% #901040
  • 0% #c06080
  • 0% #301000
  • 0% #d090b0

Text/code ratio

burlington.com's text/code ratio is 6.05%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.05%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 129
  • <H3> 45
  • <H4> 32
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Don’t miss a thing! become a burlington ınsider today
Thank you for signing up!
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Harvest
Holiday
Gift shop
Toys
Womens holiday dress-up
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Gifts for the techy
Gifts for the disney enthusiast
Winter jackets
Puffer jackets
Matching family pjs (3)
<H4>
4th level heading
From $5.99†(3)
From $24.99†(3)
Up to 60% off other retailers' prices† (3)
From $9.99†(3)
From $19.99â€
<H5>
5th level heading
View our privacy policy
Alt attributes Arrow up

We found 116 images on this website.
82 ALT attributes are missing on your image tags. The issue affects 75 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on burlington.com /globalassets/brim/logos_icons/burlcc.png 1
Image with missing alt attribute found on burlington.com /globalassets/brim/logos_icons/nb-find-a-store.png 1
Image with missing alt attribute found on burlington.com /globalassets/brim/logos_icons/nb-gift-cards.png 1
Image with missing alt attribute found on burlington.com /globalassets/burl_hp/1019_gift_icon_nav.png 1
Image with missing alt attribute found on burlington.com /globalassets/brim/burl/mega_banner/2019/110119_mb_season1.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 82 images on burlington.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.081
  • Likes 1.813
  • Shares 4.846
  • Comments 422

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/03/1997 26 years, 11 months, 5 days ago
Last Modified 12/02/2018 5 years, 11 months, 5 days ago
Expiration Date 12/02/2028 4 years, 29 days from now
Nameservers Arrow up
Host IP Address Country
ns1.p08.dynect.net 208.78.70.8 Flag for United StatesUnited States
ns2.p08.dynect.net 204.13.250.8 Flag for United StatesUnited States
ns3.p08.dynect.net 208.78.71.8 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • EPiServer AB
  • IP Address
  • 217.114.85.70
  • Country
  • Flag for SwedenSweden
  • Region
  • Stockholm , Stockholm
  • Latitude and Longitude
  • 59.3354 : 18.0672
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