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Whois & Analysis for burtsbees.com

Nov 30, 2019 10:41 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Data protected, not disclosed
• Organization
Burt's Bees, Inc.
• City
Durham
• Zip Code
27701
• State
NC
• Country Code
US
• Domain Registrar
Desktop screen Desktop screenshot for burtsbees.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty  >  Family & Parenting  >  Eldercare
• Online since
August 3, 1997 Explore Wayback Machine
• Age
27 years, 3 months, 17 days
• Alexa Rank
#113.077, burtsbees.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 9, 2020.
Title Tag
Burt's Bees | Home Page
Length: 23 (recommended: 10 to 70)
Meta Description
Discover why natural skin care products from Burt's Bees are the beautiful choice. Our natural personal care products work without harsh chemicals and are not tested on animals.
Length: 177 (recommended: 50 to 160)
Google preview
Desktop Version

Burt's Bees | Home Page

https://burtsbees.com

Discover why natural skin care products from Burt's Bees are the beautiful choice. Our natural personal care products work without harsh chemicals and are not teste...

Mobile Version

https://burtsbees.com

Burt's Bees | Home Page

Discover why natural skin care products from Burt's Bees are the beautiful choice. Our natural personal care products work withou...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.burtsbees.com/ en-us
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by burtsbees.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Burt's Bees Confidence: 90% Arrow up

Burt's Bees is an American personal care products subsidiary of Clorox that describes itself as an "Earth friendly, Natural Personal Care Company".

Natural skin care Confidence: 79% Arrow up

Natural skin care uses topical creams and lotions made of ingredients available in nature.

Much of the recent literature reviews plant-derived ingredients, which may include herbs, roots, flowers and essential oils, but natural substances in skin care products include animal-derived products such as beeswax, and minerals.

These substances may be combined with various carrier agents, preservatives, surfactants, humectants and emulsifiers.

Cosmetics Confidence: 73% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Animal testing Confidence: 71% Arrow up

Animal testing, also known as animal experimentation, animal research and in vivo testing, is the use of non-human animals in experiments that seek to control the variables that affect the behavior or biological system under study.

This approach can be contrasted with field studies in which animals are observed in their natural environments.

Experimental research with animals is usually conducted in universities, medical schools, pharmaceutical companies, defense establishments and commercial facilities that provide animal-testing services to industry.

The focus of animal testing varies on a continuum from pure research, done with little regard to the uses to which understanding may be put, to applied research, which may focus on answering some question of great practical importance, such as finding a cure for a disease.

Examples of applied research include testing, breeding, defense research and toxicology, including cosmetics testing.

In education, animal testing is sometimes a component of biology or psychology courses.

The practice is regulated to varying degrees in different countries.

Personal care Confidence: 70% Arrow up

Personal care or toiletries is the industry which manufactures consumer products used in personal hygiene and for beautification.

WEBSITE SPEED

burtsbees.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

4.7s

This domain loads at the median speed of 4.7 seconds.

Speed Percentile

9%

burtsbees.com is faster than approximately 9 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #113.077 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • burtsbees.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (84.2%)
  • Flag for IndiaIndia (7.0%)
  • Flaf icon for other countryOthers (8.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #33.100
Flag for IndiaIndia #106.040

LAYOUT

Doctype Missing Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How burtsbees.com looks like on a mobile device such as an iPhone.

Tablet
How burtsbees.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 20% #fff0d0
  • 19% #500000
  • 9% #ffffff
  • 9% #ffc050
  • 6% #700000
  • 3% #f0f0f0
  • 3% #b07060
  • 2% #600000
  • 2% #f0f0d0
  • 2% #400000
  • 2% #f0c050
  • 2% #fffff0

Text/code ratio

burtsbees.com's text/code ratio is 1.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 3
  • <H3> 3
  • <H4> 3
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Try these recommended searches
Sign in
New customers
Benefıts of creatıng an account
Reset your password
<H2>
2nd level heading
New customers
Thanks for your interest!
Sorry,
<H3>
3rd level heading
Returning customers
Check an order
Request to reset your password
<H4>
4th level heading
News and exclusive offers!
Order hıstory
Faster checkout
Alt attributes Arrow up

We found 111 images on this website.
54 ALT attributes are missing on your image tags. The issue affects 42 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on burtsbees.com https://www.facebook.com/tr?id=369770590028120&ev=PageView&noscript=1 1
Image with missing alt attribute found on burtsbees.com https://cdn-us-ec.yottaa.net/59ae940432f01c7cce962145/www.burtsbees.com/v~4b.2d/on/demandware.static... 2
Image with missing alt attribute found on burtsbees.com https://cdn-us-ec.yottaa.net/59ae940432f01c7cce962145/www.burtsbees.com/v~4b.2d/on/demandware.static... 2
Image with missing alt attribute found on burtsbees.com https://cdn-us-ec.yottaa.net/59ae940432f01c7cce962145/www.burtsbees.com/v~4b.2d/on/demandware.static... 1
Image with missing alt attribute found on burtsbees.com https://cdn-us-ec.yottaa.net/59ae940432f01c7cce962145/www.burtsbees.com/v~4b.2d/on/demandware.static... 4

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 54 images on burtsbees.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.460
  • Likes 123
  • Shares 4.250
  • Comments 87

DOMAIN REGISTRAR

Domain Registrar SAFENAMES LTD
Registration Date 08/03/1997 27 years, 3 months, 17 days ago
Last Modified 09/01/2019 5 years, 2 months, 18 days ago
Expiration Date 08/02/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p03.nsone.net 198.51.44.3 Flag for United StatesUnited States
dns2.p03.nsone.net 198.51.45.3 Flag for United StatesUnited States
dns3.p03.nsone.net 198.51.44.67 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.223.229
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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