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Whois & Analysis for businessoffashion.com

Nov 29, 2019 5:07 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for businessoffashion.com
79

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Fashion
• Alexa Rank
#17.421, businessoffashion.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on December 4, 2020.
Title Tag
BoF - The Business of Fashion
Length: 29 (recommended: 10 to 70)
Meta Description
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
Length: 115 (recommended: 50 to 160)
Google preview
Desktop Version

BoF - The Business of Fashion

https://businessoffashion.com

Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

Mobile Version

https://businessoffashion.com

BoF - The Business of Fashion

Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

Encoding
No language/character encoding is specified
URL Resolve
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1,maximum-scale=1,user-scalable=no,shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by businessoffashion.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Business intelligence Confidence: 81% Arrow up

Business Intelligence (BI) are the set of strategies, processes, applications, data, technologies and technical architectures which are used to support the collection, analysis, presentation and dissemination of business information.

BI technologies provide historical, current and predictive views of business operations.

Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics and are capable of handling large amounts of structured and sometimes unstructured data to help identify, develop and otherwise create new strategic business opportunities.

The goal is to allow for the easy interpretation of these big data.

Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.

Birds of a feather (computing) Confidence: 74% Arrow up

In computing, BoF (birds of a feather) can refer to: An informal discussion group.

Unlike special interest groups or working groups, BoFs are informal and often formed in an ad hoc manner.

The acronym is used by the Internet Engineering Task Force (IETF) to denote initial meetings of members interested in a particular issue.

Expert Confidence: 66% Arrow
Fashion Confidence: 66% Arrow
Digital media Confidence: 61% Arrow

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on businessoffashion.com

TRAFFIC

This website is ranked #17.421 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • businessoffashion.com daily visitors distribution - Total: 17 countries
  • Flag for IndiaIndia (7.7%)
  • Flag for United States of AmericaUnited States of America (45.7%)
  • Flag for MexicoMexico (3.8%)
  • Flag for CanadaCanada (5.2%)
  • Flag for JapanJapan (11.2%)
  • Flaf icon for other countryOthers (26.4%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #17.566
Flag for SingaporeSingapore #9.285
Flag for MalaysiaMalaysia #9.668
Flag for IsraelIsrael #9.648
Flag for PhilippinesPhilippines #8.812

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How businessoffashion.com looks like on a mobile device such as an iPhone.

Tablet
How businessoffashion.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #f0f0f0
  • 31% #ffffff
  • 8% #000000
  • 5% #f0d030
  • 3% #f0c010
  • 3% #10e050
  • 2% #000010
  • 2% #ffd040
  • 2% #fffff0
  • 1% #10c040
  • 1% #fff0d0
  • 1% #f0e090

Text/code ratio

businessoffashion.com's text/code ratio is 5.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 16
  • <H3> 21
  • <H4> 10
  • <H5> 5
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Black friday weekend
ısn't it timeyou became a bof professional member?
ınside the beauty advent calendar craze (3)
Op-ed | buy, don't rent: the virtues of owning clothes
Daily digest (2)
<H3>
3rd level heading
The bof podcast: ınside the state of fashion 2020 (2)
Us sales surge in the early hours of thanksgiving (2)
Dubai's damac closes roberto cavalli deal (2)
Power moves | kering watches and jewellery ceo steps down, asos names chief growth officer (2)
Brands press play on china's streaming opportunity (2)
<H4>
4th level heading
Black friday’s environmental cost sparked worldwide protests (2)
How the streetwear spirit ıs transforming retail (2)
Why you need to reach us-based chinese consumers (2)
An early ınstagram employee on building meaningful communities (2)
How vintage fashion became a red carpet must-have (2)
<H5>
5th level heading
Fashion news from around the web (2)
Latest news
Trisha shetty: human rights, human wrongs
Juergen teller: the challenges of radical ımage-making
Alt attributes Arrow up

We found 35 images on this website.
32 ALT attributes are missing on your image tags. The issue affects 26 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on businessoffashion.com https://images.businessoffashion.com/site/uploads/2019/11/collectibles-cut-outs1.png?auto=format%2Cc... 1
Image with missing alt attribute found on businessoffashion.com https://images.businessoffashion.com/site/uploads/2019/11/shapewear-cut-out.png?auto=format%2Ccompre... 1
Image with missing alt attribute found on businessoffashion.com https://images.businessoffashion.com/site/uploads/2019/11/package-cutout.png?auto=format%2Ccompress 1
Image with missing alt attribute found on businessoffashion.com https://images.businessoffashion.com/site/uploads/2018/07/brain_bofprofessional_yellow_v21.png?auto=... 1
Image with missing alt attribute found on businessoffashion.com https://images.businessoffashion.com/site/uploads/2019/11/liberty3.jpg?auto=format%2Ccompress&crop=f... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 32 images on businessoffashion.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.390
  • Likes 953
  • Shares 3.195
  • Comments 242
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