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Whois & Analysis for businesstravelnews.com

Nov 6, 2019 8:32 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Northstar Travel Media
• Organization
Northstar Travel Media
• Address
100 LIGHTING WAY 2ND FL
• City
SECAUCUS
• Zip Code
07094-3681
• State
NJ
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for businesstravelnews.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Northstar Travel Media See more
• Category
Travel  >  Hotels
• Online since
December 7, 1997 Explore Wayback Machine
• Age
26 years, 11 months, 1 day
• Alexa Rank
#173.904, businesstravelnews.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on May 13, 2020.
Title Tag
Business Travel News: Business Travel News
Length: 42 (recommended: 10 to 70)
Meta Description
Business Travel News is the leading source of information serving the managed business travel and meetings market.  BTN provides business travel management professionals in multinational, large, midsize and small corporations with news, analysis, and research to help them better evaluate, select and purchase business travel and meetings for their companies.  www.businesstravelnews.com  
Length: 416 (recommended: 50 to 160)
Google preview
Desktop Version

Business Travel News: Business Travel News

https://businesstravelnews.com

Business Travel News is the leading source of information serving the managed business travel and meetings market.  BTN provides business travel management...

Mobile Version

https://businesstravelnews.com

Business Travel News: Business Travel News

Business Travel News is the leading source of information serving the managed business travel and meetings market.  BTN p...

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by businesstravelnews.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
News media Confidence: 73% Arrow up

The news media or news industry are those elements of the mass media that focus on delivering news to the general public or a target public.

These include print media (newspapers, newsmagazines), broadcast news (radio and television), and more recently the Internet (online newspapers, news blogs, etc).

Multinational corporation Confidence: 72% Arrow up

A multinational corporation or worldwide enterprise is a corporate organization that owns or controls production of goods or services in one or more countries other than their home country.

It can also be referred to as an international corporation, a transnational corporation, or a stateless corporation.

There are subtle but real differences between these three labels, as well as those labels of multinational corporation and a worldwide enterprise.

Marketing Confidence: 71% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Corporation Confidence: 70% Arrow up

A corporation is a company or group of people authorized to act as a single entity (legally a person) and recognized as such in law.

Early incorporated entities were established by charter (i.e. by an ad hoc act granted by a monarch or passed by a parliament or legislature).

Most jurisdictions now allow the creation of new corporations through registration.

Company Confidence: 69% Arrow up

A company, abbreviated co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise.

Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared goals.

Companies take various forms such as:

WEBSITE SPEED

businesstravelnews.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

69%

businesstravelnews.com is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #173.904 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • businesstravelnews.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (66.9%)
  • Flag for IndiaIndia (8.5%)
  • Flag for PhilippinesPhilippines (6.3%)
  • Flaf icon for other countryOthers (18.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #67.046
Flag for IndiaIndia #169.890
Flag for PhilippinesPhilippines #16.886

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How businesstravelnews.com looks like on a mobile device such as an iPhone.

Tablet
How businesstravelnews.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #ffffff
  • 22% #f0f0f0
  • 9% #103060
  • 4% #6080a0
  • 2% #501050
  • 2% #305060
  • 2% #b0c0d0
  • 2% #f0ffff
  • 1% #f0e0e0
  • 1% #80a0b0
  • 1% #204060
  • 1% #609070

Text/code ratio

businesstravelnews.com's text/code ratio is 14.42%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 14.42%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 1
  • <H4> 0
  • <H5> 16
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Btn research
Btn webinars
Btn events
Btn voices
Btn white papers
<H3>
3rd level heading
Free newsletters
<H5>
5th level heading
Subscribe to our
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Alt attributes Arrow up

We found 68 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on businesstravelnews.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 175
  • Likes 86
  • Shares 17
  • Comments 72

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/07/1997 26 years, 11 months, 1 day ago
Last Modified 01/07/2018 6 years, 9 months, 29 days ago
Expiration Date 12/06/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns0.dnsmadeeasy.com 208.94.148.2 Flag for United StatesUnited States
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States
ns2.dnsmadeeasy.com 208.80.126.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.119.22
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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