Whois & Analysis for callrail.com

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.

It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign.

Web analytics provides information about the number of visitors to a website and the number of page views.

It helps gauge traffic and popularity trends which is useful for market research.

Computer and network surveillance is the monitoring of computer activity and data stored on a hard drive, or data being transferred over computer networks such as the Internet.

The monitoring is often carried out covertly and may be completed by governments, corporations, criminal organizations, or individuals.

It may or may not be legal and may or may not require authorization from a court or other independent government agency.