mobile
Mobile menu

SEO Report for calmatters.org

November 23, 2019 1:25 PM
Desktop screen Desktop screenshot for calmatters.org

SEO SCORE

Favicon for calmatters.orgcalmatters.org
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
Arrow
Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Category
News / Weather / Information
• Online since
• Age
6 years, 2 months, 19 days

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for calmatters.org.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on March 21, 2020.
Title Tag
CalMatters | Explaining California’s policies and politics
Length: 60 (recommended: 10 to 70)
Meta Description
Nonprofit news focused on California politics, environment, education, housing, health care, criminal justice and economic inequality.
Length: 134 (recommended: 50 to 160)
Google preview
Desktop Version

CalMatters | Explaining California’s policies and politics

https://calmatters.org

Nonprofit news focused on California politics, environment, education, housing, health care, criminal justice and economic inequality.

Mobile Version

Favicon for calmatters.org https://calmatters.org

CalMatters | Explaining California’s policies and politics

Nonprofit news focused on California politics, environment, education, housing, health care, criminal justice and economic inequal...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by calmatters.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Economic inequality Confidence: 85% Arrow up

Economic inequality is the difference found in various measures of economic well-being among individuals in a group, among groups in a population, or among countries.

Economic inequality is sometimes called income inequality, wealth inequality, or the wealth gap.

Economists generally focus on economic disparity in three metrics: wealth, income, and consumption.

The issue of economic inequality is relevant to notions of equity, equality of outcome, and equality of opportunity.

Health care Confidence: 74% Arrow up

Health care or healthcare is the maintenance or improvement of health via the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in human beings.

Healthcare is delivered by health professionals (providers or practitioners) in allied health professions, chiropractic, physicians, physician associates, dentistry, midwifery, nursing, medicine, optometry, pharmacy, psychology, and other health professions.

It includes the work done in providing primary care, secondary care, and tertiary care, as well as in public health.

Education Confidence: 73% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

Criminal justice Confidence: 73% Arrow up

Criminal justice is the system of practices and institutions of governments directed at upholding social control, deterring and mitigating crime, or sanctioning those who violate laws with criminal penalties and rehabilitation efforts.

Those accused of crime have some protections against abuse of investigatory and prosecution powers.

Nonprofit organization Confidence: 72% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

WEBSITE SPEED

calmatters.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How calmatters.org looks like on a mobile device such as an iPhone.

Tablet
How calmatters.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #ffffff
  • 38% #f0f0f0
  • 3% #f0c040
  • 3% #fffff0
  • 2% #f0a040
  • 2% #507070
  • 1% #f0ffff
  • 1% #10d0e0
  • 1% #f0d010
  • 1% #fff0c0
  • 1% #e0c070
  • 1% #fff0f0

Text/code ratio

calmatters.org's text/code ratio is 5.14%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.14%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 36
  • <H3> 19
  • <H4> 12
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Trending (2)
“we need the food that we lost.” low-income families still reeling from blackouts
Why california’s top court just struck down the state’s trump tax return law
Changing lives — and credit history — one micro-loan at a time
California is about to allow former felons to serve on juries. here’s why.
<H3>
3rd level heading
Subtopics: (8)
Disaster days
Seabirds eating plastic. recyclers struggling. this is what california's waste crisis looks like.
As california enters a brave new energy world, can it keep the lights on?
Treatment for psychosis — and other mental illness — differs drastically by county
<H4>
4th level heading
Trending in politics (2)
Trending in economy (2)
Trending in education (2)
Trending in environment (2)
Trending in health (2)
Alt attributes Arrow up

We found 43 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on calmatters.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.587
  • Likes 653
  • Shares 2.723
  • Comments 211
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 07/13/2014 6 years, 2 months, 19 days ago
Last Modified 11/06/2018 1 year, 10 months, 27 days ago
Nameservers Arrow up
Host IP Address Country
jason.ns.cloudflare.com 173.245.59.179 Flag for United StatesUnited States
cloe.ns.cloudflare.com 173.245.58.86 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.18.169
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

NEWS / WEATHER / INFORMATION COMPETITORS IN UNITED STATES

BROWSE SEO REPORTS

SHARE