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SEO Report for canadiantire.ca

December 2, 2019 6:05 PM
Desktop screen Desktop screenshot for canadiantire.ca

SEO SCORE

Favicon for canadiantire.cacanadiantire.ca
69

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Personal Finance  >  Credit / Debit & Loans
• Online since
October 11, 2000 (explore Wayback Machine)
• Age
20 years, 1 month, 22 days
• Alexa Rank
#3.478, canadiantire.ca is in the world's top 5.000 websites!
• Owner
Canadian Tire Corporation, Limited (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 1, 2020.
Title Tag
Shop Canada’s Top Department Store Online & at 500+ Locations | Canadian Tire
Length: 83 (recommended: 10 to 70)
Meta Description
Get anything from auto parts to home décor, outdoor living products, fitness/sports equipment, tools and more at Canadian Tire online or one of 500+ stores.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Shop Canada’s Top Department Store Online & at 500+ Locations | Ca...

https://canadiantire.ca

Get anything from auto parts to home décor, outdoor living products, fitness/sports equipment, tools and more at Canadian Tire online or one of 500+ stores.

Mobile Version

Favicon for canadiantire.ca https://canadiantire.ca

Shop Canada’s Top Department Store Online & at 500+ Locations | Ca...

Get anything from auto parts to home décor, outdoor living products, fitness/sports equipment, tools and more at Canadian Tire onl...

Encoding
No language/character encoding is specified
Hreflang Tags
URL Resolve
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by canadiantire.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Canadian Tire Confidence: 80% Arrow up

Canadian Tire Corporation, Limited is a Canadian retail company which sells a wide range of automotive, sports and leisure, and home products.

Some stores also sell toys and food products.

Retail operations include Canadian Tire, the core retail and automotive service operation, which operates a large car repair garage in each store; Canadian Tire Petroleum; men’s, women’s, and work apparel retailer Mark's; sporting goods and sportswear retail conglomerate Forzani Group Limited, and PartSource, retailing auto parts and accessories.

Its head office is in Toronto, Ontario.

The retailer is known for its Canadian Tire money, a loyalty program first introduced in 1958, where customers are provided with coupons resembling paper money worth 0.4% of their purchase that can be used in subsequent purchases as scrip at Canadian Tire stores and gas stations.

Department store Confidence: 75% Arrow up

A department store or magazine is a retail establishment offering a wide range of consumer goods in different product categories known as "departments".

In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury.

Similar developments were under way in London (with Whiteleys), in Paris (Le Bon Marché in 1852) and in New York (with Stewart's).

Canada Confidence: 74% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Sports equipment Confidence: 74% Arrow up

Sports equipment, called sporting goods where sold, is any object used for sport or exercise.

Examples are listed below.

Retail Confidence: 70% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

TRAFFIC

This website is ranked #3.478 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for canadiantire.ca

Daily visitors by country

  • canadiantire.ca daily visitors distribution - Total: 3 countries
  • Flag for CanadaCanada (85.7%)
  • Flag for United States of AmericaUnited States of America (10.3%)
  • Flaf icon for other countryOthers (4%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #50
Flag for United States of AmericaUnited States of America #6.488
Flag for IndiaIndia #40.963

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How canadiantire.ca looks like on a mobile device such as an iPhone.

Tablet
How canadiantire.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #ffffff
  • 27% #f0f0f0
  • 14% #000000
  • 4% #009040
  • 3% #109040
  • 2% #f0fff0
  • 2% #30a060
  • 1% #209050
  • 1% #f0ffff
  • 1% #50b070
  • 1% #e0c0c0
  • 1% #60b080

Text/code ratio

canadiantire.ca's text/code ratio is 10.01%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.01%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 6
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Shopping tools
Services
Corporate
Support
Our brands
<H4>
4th level heading
My canadian tire 'money'®
Alt attributes Arrow up

We found 45 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 11 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on canadiantire.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 23.443
  • Likes 2.464
  • Shares 20.355
  • Comments 624
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar WEBNAMES.CA INC.
Registration Date 10/11/2000 20 years, 1 month, 22 days ago
Last Modified 10/31/2019 1 year, 1 month, 2 days ago
Nameservers Arrow up
Host IP Address Country
ns1.cantire.com 199.202.145.0 Flag for CanadaCanada
ns2.cantire.com 199.202.145.1 Flag for CanadaCanada
ns3.cantire.com 199.202.145.2 Flag for CanadaCanada

SERVER

Server map
  • Service Provider (ISP)
  • Canadian Tire Corporation, LTD
  • IP Address
  • 205.210.17.179
  • Country
  • Flag for CanadaCanada
  • Region
  • Ontario , Toronto
  • Latitude and Longitude
  • 43.7047 : -79.3982

OWNER

The owner's whois contact information is public.
Name
Canadian Tire Corporation, Limited
Address
8550 Goreway Dr.
City
Brampton
Zip
L6T5J8
State
ON
Country Code
CA
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