Whois & Analysis for cardlytics.com

This article deals with decision-making as analyzed in psychology.

See also Decision theory.

In psychology, decision-making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities.

Every decision-making process produces a final choice; it may or may not prompt action.

Decision-making is the process of identifying and choosing alternatives based on the values and preferences of the decision-maker.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.

Intelligence has been defined in many different ways including as one's capacity for logic, understanding, self-awareness, learning, emotional knowledge, planning, creativity and problem solving.

It can be more generally described as the ability to perceive information, and to retain it as knowledge to be applied towards adaptive behaviors within an environment or context.