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Whois & Analysis for cboe.com

Dec 26, 2019 8:47 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Contact Name
Cboe Exchange, Inc.
• Organization
Cboe Exchange, Inc.
• Address
400 S LA SALLE ST
• City
CHICAGO
• Zip Code
60605-1023
• State
IL
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
Network Solutions, LLC
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for cboe.com

SEO SCORE

cboe.com
Make your link ↑ do-follow
52

✅ 7 criteria passed
❌ 4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Cboe Exchange, Inc. See more
• Category
Personal Finance  >  Options
• Online since
August 11, 1994 Explore Wayback Machine
• Age
30 years, 2 months, 27 days
• Alexa Rank
#40.903, cboe.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on December 1, 2021.
✅ Title Tag
Cboe | Cboe Global Markets
Length: 26 (recommended: 10 to 70)
❌ Meta Description
Cboe Global Markets, Inc. (Cboe) is one of the world's largest exchange holding companies, offering cutting-edge trading and investment solutions to investors around the world.
Length: 176 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Cboe | Cboe Global Markets

https://cboe.com

Cboe Global Markets, Inc. (Cboe) is one of the world's largest exchange holding companies, offering cutting-edge trading and investment solutions to investors around...

Mobile Version

https://cboe.com

Cboe | Cboe Global Markets

Cboe Global Markets, Inc. (Cboe) is one of the world's largest exchange holding companies, offering cutting-edge trading and inves...

✅ Encoding
Great, language/character encoding is specified: utf-8
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://cboe.com http://www.cboe.com/
https://cboe.com http://www.cboe.com/
http://www.cboe.com http://www.cboe.com/
https://www.cboe.com https://www.cboe.com/
✅ Robots.txt
http://www.cboe.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport initial-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by cboe.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Chicago Board Options Exchange Confidence: 79% Arrow up

The Chicago Board Options Exchange, located at 400 South LaSalle Street in Chicago, is the largest U.S. options exchange with annual trading volume that hovered around 1.27 billion contracts at the end of 2014.

CBOE offers options on over 2,200 companies, 22 stock indices, and 140 exchange-traded funds (ETFs).
Holding company Confidence: 73% Arrow up

A holding company is a company that owns other companies' outstanding stock.

The term usually refers to a company that does not produce goods or services itself; rather, its purpose is to own shares of other companies to form a corporate group.

Holding companies allow the reduction of risk for the owners and can allow the ownership and control of a number of different companies.
Investment Confidence: 73% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.
Trade Confidence: 73% Arrow up

Trade, or commerce, involves the transfer of goods and/or services from one person or entity to another, often in exchange for money.

A network that allows trade is called a market.
Incorporation (business) Confidence: 69% Arrow up

Incorporation is the formation of a new corporation (a corporation being a legal entity that is effectively recognized as a person under the law).

The corporation may be a business, a non-profit organization, sports club, or a government of a new city or town.

This article focuses on the process of incorporation; see also corporation.

WEBSITE SPEED

❌ cboe.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

54%

cboe.com is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #40.903 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • cboe.com daily visitors distribution - Total: 5 countries
  • Flag for United States of AmericaUnited States of America (23.3%)
  • Flag for JapanJapan (52.3%)
  • Flag for JapanJapan (17.2%)
  • Flaf icon for other countryOthers (9.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #79.494
Flag for United States of AmericaUnited States of America #24.056
Flag for AustraliaAustralia #20.148
Flag for JapanJapan #5.088
Flag for JapanJapan #0
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How cboe.com looks like on a mobile device such as an iPhone.

Tablet
How cboe.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 30% #ffffff
  • 27% #f0f0f0
  • 15% #e0e0e0
  • 9% #304060
  • 6% #90a0b0
  • 4% #002050
  • 2% #f0f0ff
  • 2% #8080a0
  • 1% #f0ffff
  • 1% #f0fff0
  • 1% #fff0f0
  • 1% #fffff0

Text/code ratio

ⓘ cboe.com's text/code ratio is 9.60%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.60%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 21
  • <H3> 22
  • <H4> 4
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Cboe
Cboe launches order book priority on edgx exchange
Cboe ıs excited to welcome seven etps to our u.s. equities market
Trade ftse russell cash-settled ındex options exclusively at cboe
Cboe ıs excited to welcome a new etp to our u.s. equities market
SEE MORE
<H3>
3rd level heading
Related (8)
Exchange volume
Most recent video view more videos
Trading tools
Options blog view all
SEE MORE
<H4>
4th level heading
Cboe:2972411
C2:494138
Cfe:51621
Cfe:89359
❌ Alt attributes Arrow up

We found 97 images on this website.
90 ALT attributes are missing on your image tags. The issue affects 90 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on cboe.com /assets/ui/assets/images/heros/Cboe-Retail-Priority-v2HomePageBanner.png 1
Image with missing alt attribute found on cboe.com /assets/ui/assets/images/heros/VanEck-HomepageBanner.png 1
Image with missing alt attribute found on cboe.com /assets/ui/assets/images/heros/rut-hero.jpg 1
Image with missing alt attribute found on cboe.com /assets/ui/assets/images/heros/AESR-HomepageBanner.png 1
- data:image/jpg;base64,/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDAAgGBgcGBQgHBwcJCQgKDBQNDAsLDBkSEw8UHRofHh0aHB... 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 90 images on cboe.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 13.612
  • Likes 6.368
  • Shares 6.116
  • Comments 1.127

DOMAIN REGISTRAR

ⓘ Domain Registrar NETWORK SOLUTIONS, LLC
ⓘ Registration Date 08/11/1994 30 years, 2 months, 27 days ago
ⓘ Last Modified 06/11/2019 5 years, 4 months, 27 days ago
ⓘ Expiration Date 08/10/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.cboe.com 156.154.64.43 Flag for United StatesUnited States
ns2.cboe.com 156.154.65.43 Flag for United StatesUnited States
ns3.cboe.com 156.154.66.43 Flag for United StatesUnited States
SEE MORE

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Chicago Board Options Exchange
  • ⓘ IP Address
  • 198.160.148.216
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Illinois , Chicago
  • ⓘ Latitude and Longitude
  • 41.9555 : -87.6613
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