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Whois & Analysis for cheerios.com

Dec 4, 2019 12:19 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Mills
• Address
One General Mills Blvd
• City
Golden Valley
• Zip Code
55426
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for cheerios.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
General Mills See more
• Category
Health & Fitness  >  Heart Disease / Stroke
• Online since
October 3, 1995 Explore Wayback Machine
• Age
29 years, 1 month, 4 days
• Alexa Rank
#534.842, cheerios.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on January 12, 2020.
Title Tag
Cheerios | Toasted Whole Grain Oat Cereal for the Whole Family
Length: 62 (recommended: 10 to 70)
Meta Description
Explore our range of products and cereals, made with oats and packed with healthy nutrients. Start your day right with a wholesome bowl of Cheerios.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Cheerios | Toasted Whole Grain Oat Cereal for the Whole Family

https://cheerios.com

Explore our range of products and cereals, made with oats and packed with healthy nutrients. Start your day right with a wholesome bowl of Cheerios.

Mobile Version

https://cheerios.com

Cheerios | Toasted Whole Grain Oat Cereal for the Whole Family

Explore our range of products and cereals, made with oats and packed with healthy nutrients. Start your day right with a wholesome...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by cheerios.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Oat Confidence: 85% Arrow up

The oat (Avena sativa), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural, unlike other cereals and pseudocereals).

While oats are suitable for human consumption as oatmeal and rolled oats, one of the most common uses is as livestock feed.

Whole grain Confidence: 83% Arrow up

A whole grain is a cereal grain that contains the germ, endosperm, and bran, in contrast to refined grains, which retain only the endosperm.

Cheerios Confidence: 82% Arrow up

Cheerios is an American brand of cereal manufactured by General Mills, consisting of pulverized oats in the shape of a solid torus.

Cereal Confidence: 80% Arrow up

A cereal is any grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, germ, and bran.

Cereal grains are grown in greater quantities and provide more food energy worldwide than any other type of crop and are therefore staple crops.

Edible grains from other plant families, such as buckwheat (Polygonaceae), quinoa (Amaranthaceae) and chia (Lamiaceae), are referred to as pseudocereals.

Nutrient Confidence: 70% Arrow up

A nutrient is a component in foods that an organism uses to survive and grow.

Macronutrients provide the bulk energy an organism's metabolic system needs to function while micronutrients provide the necessary cofactors for metabolism to be carried out.

Both types of nutrients can be acquired from the environment.

Micronutrients are used to build and repair tissues and to regulate body processes while macronutrients are converted to, and used for, energy.

Methods of nutrient intake are different for plants and animals.

Plants take in nutrients directly from the soil through their roots and from the atmosphere through their leaves.

Animals and protists have specialized digestive systems that work to break down macronutrients for energy and utilize micronutrients for both metabolism and anabolism (constructive synthesis) in the body.

WEBSITE SPEED

cheerios.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

84%

cheerios.com is faster than approximately 84 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #534.842 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • cheerios.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (79.4%)
  • Flaf icon for other countryOthers (20.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #216.480

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How cheerios.com looks like on a mobile device such as an iPhone.

Tablet
How cheerios.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 15% #e06030
  • 13% #ffffff
  • 6% #ffc010
  • 5% #d09050
  • 5% #804010
  • 5% #c08050
  • 4% #e09020
  • 4% #a06030
  • 3% #b07040
  • 3% #f0c090
  • 3% #806040
  • 3% #703010

Text/code ratio

cheerios.com's text/code ratio is 4.55%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.55%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Happy hearts
<H2>
2nd level heading
Love your heart
Products you'll love from cheerios
Blueberry cheerios
100% whole grain oats
Real honey
<H3>
3rd level heading
Bees & trees
Farm to bowl
Heart healthy
Alt attributes Arrow up

We found 26 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on cheerios.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 375
  • Likes 7
  • Shares 361
  • Comments 7

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 10/03/1995 29 years, 1 month, 4 days ago
Last Modified 09/28/2018 6 years, 1 month, 8 days ago
Expiration Date 10/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
mgoextdns1.genmills.com 146.217.15.254 Flag for United StatesUnited States
jfbextdns1.genmills.com 146.217.5.189 Flag for United StatesUnited States
mgoextdns2.genmills.com 146.217.15.253 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Pillsbury Company
  • IP Address
  • 153.13.149.52
  • Country
  • Flag for United StatesUnited States
  • Region
  • Minnesota , Golden Valley
  • Latitude and Longitude
  • 44.9788 : -93.3905
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