Whois & Analysis for clickcease.com

Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising.

In this type of advertising, the owners of websites that post the ads are paid an amount of money determined by how many visitors to the sites click on the ads.

Fraud occurs when a person, automated script or computer program imitates a legitimate user of a web browser, clicking on such an ad without having actual interest in the target of the ad's link.

Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.

Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users.

Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers.

Google uses these characteristics to place advertising copy on pages where it is relevant.

Advertisers pay when users divert their browsing to click on the advertising copy.

Partner websites receive a portion of the generated income.

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

An Internet Bot, also known as web robot, WWW robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet.

Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone.

The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyzes and files information from web servers at many times the speed of a human.

More than half of all web traffic is made up of bots.