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Whois & Analysis for columbia.com

Nov 25, 2019 6:40 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Columbia Sportswear Company
• Address
14375 NW Science Park Drive,
• City
Portland
• Zip Code
97229
• State
OR
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for columbia.com
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10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Columbia Sportswear Company See more
• Category
Shopping
• Online since
• Age
30 years, 11 months, 27 days
• Alexa Rank
#13.487, columbia.com is in the world's top 20.000 websites!

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 30, 2020.
Title Tag
Outdoor Clothing, Outerwear & Accessories | Columbia Sportswear
Length: 67 (recommended: 10 to 70)
Meta Description
Shop direct from Columbia Sportswear. Our Outerwear is Tested Tough in the Pacific Northwest. Shop for Jackets, Pants, Shirts, Shoes & more.
Length: 144 (recommended: 50 to 160)
Google preview
Desktop Version

Outdoor Clothing, Outerwear & Accessories | Columbia Sportswear

https://columbia.com

Shop direct from Columbia Sportswear. Our Outerwear is Tested Tough in the Pacific Northwest. Shop for Jackets, Pants, Shirts, Shoes & more.

Mobile Version

https://columbia.com

Outdoor Clothing, Outerwear & Accessories | Columbia Sportswear

Shop direct from Columbia Sportswear. Our Outerwear is Tested Tough in the Pacific Northwest. Shop for Jackets, Pants, Shirts, Sho...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots noodp

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by columbia.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Columbia Sportswear Confidence: 88% Arrow up

Columbia Sportswear Company is an American company that manufactures and distributes outerwear and sportswear.

It was founded in 1938 by Paul Lamfrom, father of present chairperson Gert Boyle.

The company is headquartered in Cedar Mill, Oregon, an unincorporated part of Washington County, Oregon, in the Portland metropolitan area near Beaverton.

Columbia Sportswear also produces footwear, headgear, camping equipment, skiwear, and outerwear accessories.

In 2001, it was the largest American seller of ski apparel.

Pacific Northwest Confidence: 79% Arrow up

The Pacific Northwest (in the United States, commonly abbreviated as PNW), sometimes referred to as Cascadia, is a geographic region in western North America bounded by the Pacific Ocean to the west and loosely, by the Rocky Mountains on the east.

Though no agreed boundary exists, a common conception includes the U.S. states of Oregon and Washington and the Canadian province of British Columbia.

Broader conceptions reach north into Alaska and Yukon, south into far northern California and east to the Continental Divide, thus including Idaho, Western Montana, and western Wyoming.

Narrower conceptions may be limited to the northwestern US or to the coastal areas west of the Cascade and Coast mountains.

The variety of definitions can be attributed to partially overlapping commonalities of the region's history, geography, society, and other factors.

Outerwear Confidence: 77% Arrow up

Outerwear is clothing worn outdoors.

OR: "clothing designed to be worn outside other garments" (Shorter Oxford English Dictionary), as opposed to underwear.

Shoe Confidence: 74% Arrow up

A shoe is an item of footwear intended to protect and comfort the human foot while the wearer is doing various activities.

Shoes are also used as an item of decoration and fashion.

The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function.

Additionally, fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones.

Contemporary footwear in the 2010s varies widely in style, complexity and cost.

Basic sandals may consist of only a thin sole and simple strap and be sold for a low cost.

High fashion shoes made by famous designers may be made of expensive materials, use complex construction and sell for hundreds or even thousands of dollars a pair.

Some shoes are designed for specific purposes, such as boots designed specifically for mountaineering or skiing.

Shirt Confidence: 74% Arrow up

A shirt is a cloth garment for the upper body.

Originally an undergarment worn exclusively by men, it has become, in American English, a catch-all term for a broad variety of upper-body garments and undergarments.

In British English, a shirt is more specifically a garment with a collar, sleeves with cuffs, and a full vertical opening with buttons or snaps (North Americans would call that a "dress shirt", a specific type of "collared shirt").

A shirt can also be worn with a necktie under the shirt collar.

WEBSITE SPEED

columbia.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

45%

columbia.com is faster than approximately 45 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #13.487 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • columbia.com daily visitors distribution - Total: 6 countries
  • Flag for United States of AmericaUnited States of America (76.7%)
  • Flag for CanadaCanada (3.1%)
  • Flaf icon for other countryOthers (20.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #55.820
Flag for TurkeyTurkey #10.708
Flag for IsraelIsrael #1.719
Flag for United States of AmericaUnited States of America #2.332
Flag for Hong KongHong Kong #5.268

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How columbia.com looks like on a mobile device such as an iPhone.

Tablet
How columbia.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #ffffff
  • 26% #000000
  • 12% #d0d0e0
  • 4% #a0c0d0
  • 3% #d0e0e0
  • 2% #900000
  • 2% #f0d0d0
  • 1% #f0f0f0
  • 1% #a03030
  • 1% #fff0f0
  • 1% #f0e0e0
  • 1% #d0e0f0

Text/code ratio

columbia.com's text/code ratio is 4.50%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.50%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 22
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Black frıday sale (6)
Women's lake 22â„¢ down hooded jacket
Women’s apres arson™ ıı long down jacket
Women’s dualistic™ long jacket
Women's fire sideâ„¢ plush hooded full zip fleece
<H3>
3rd level heading
Ada-heading-text
Alt attributes Arrow up

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 19.380
  • Likes 7.375
  • Shares 11.240
  • Comments 765

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 05/03/1993 30 years, 11 months, 27 days ago
Last Modified 04/03/2019 5 years, 23 days ago
Expiration Date 05/04/2020 Expired
Nameservers Arrow up
Host IP Address Country
udns2.ultradns.net 204.74.101.1 Flag for United StatesUnited States
pdns6.ultradns.co.uk 204.74.115.1 Flag for United StatesUnited States
pdns3.ultradns.org 199.7.68.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.18.185.37
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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