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SEO Report for

December 4, 2019 11:02 AM
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10 criteria passed
1 criteria to solve


Fill the missing alt attributes on your images.


• Category
Business  >  Business Software
• Online since
February 6, 2013 (explore Wayback Machine)
• Age
9 years, 11 months, 27 days
• Alexa Rank
#288.783, is in the world's top 1 million websites


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on February 26, 2020.
Title Tag
Pricing software for online and omnichannel retailers
Length: 53 (recommended: 10 to 70)
Meta Description
Competera is a pricing platform helping retailers enhance their strategy and increase revenue using high-quality market analysis and advanced algorithms.
Length: 153 (recommended: 50 to 160)
Google preview
Desktop Version

Pricing software for online and omnichannel retailers

Competera is a pricing platform helping retailers enhance their strategy and increase revenue using high-quality market analysis and advanced algorithms.

Mobile Version

Favicon for

Pricing software for online and omnichannel retailers

Competera is a pricing platform helping retailers enhance their strategy and increase revenue using high-quality market analysis a...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
revisit-after 7 days
copyright Competera - Pricing software for Online Retail
coverage worldwide
distribution global
classification business
owner Andrey Mikhailov, Aleksandr Galkin, Alexander Sazonov - CEO & Founders
robots noydir
robots noodp


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Omnichannel Confidence: 71% Arrow up

Omnichannel is a cross-channel business model that companies use to increase customer experience.

The approach has verticals in healthcare, government, financial services, retail and telecommunications industries, including channels such as physical locations, FAQ webpages, social media, live web chats, mobile applications and telephone communication.

Companies that use omnichannel contend that a customer values the ability to be in constant contact with a company through multiple avenues at the same time.

Software Confidence: 71% Arrow up

Computer software, or simply software, is that part of a computer system that consists of data or computer instructions, in contrast to the physical hardware from which the system is built.

In computer science and software engineering, computer software is all information processed by computer systems, programs and data.

Computer software includes computer programs, libraries and related non-executable data, such as online documentation or digital media.

Computer hardware and software require each other and neither can be realistically used on its own.

Pricing Confidence: 70% Arrow up

Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.

In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the market place, competition, market condition, brand, and quality of product.

Market analysis Confidence: 69% Arrow up

A market analysis studies the attractiveness and the dynamics of a special market within a special industry.

It is part of the industry analysis and thus in turn of the global environmental analysis.

Through all of these analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified.

Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined.

The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

Retail Confidence: 68% Arrow

WEBSITE SPEED website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 0.8 seconds.

Speed Percentile

88% is faster than approximately 88 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #288.783 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • daily visitors distribution - Total: 2 countries
  • Flag for IndiaIndia (28.4%)
  • Flag for Russian FederationRussian Federation (6.1%)
  • Flaf icon for other countryOthers (65.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #119.403
Flag for Russian FederationRussian Federation #116.908


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 38% #ffffff
  • 27% #30b0f0
  • 15% #f0f0f0
  • 7% #f0f0ff
  • 5% #f0ffff
  • 2% #50c0f0
  • 1% #b0e0ff
  • 1% #80d0f0
  • 1% #80c0e0
  • 0% #90e0f0
  • 0% #90e0ff
  • 0% #50c0ff

Text/code ratio's text/code ratio is 8.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 3
  • <H4> 8
  • <H5> 6
  • <H6> 0
Top level heading
The right prices for the right products every day
2nd level heading
Competera navigates retailers to optimal prices
Software trusted by customers across the globe
Discover a scalable pricing software to stay effective in any pricing decision
3rd level heading
Never lose profit again
What makes competera different
Why industry leaders choose competera?
4th level heading
Hybrid pricing campaigns
5th level heading
Best analytics / bı solutions
Price optimization solutions
#1 ecommerce solutions software 2019
Top 3 startups at the aı summit
Great user experience
Alt attributes Arrow up

We found 60 images on this website.
39 ALT attributes are missing on your image tags. The issue affects 35 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on // 1
Image with missing alt attribute found on 1
Image with missing alt attribute found on /build/images/global/header/platform-icon.a56c542f.svg 2
Image with missing alt attribute found on /build/images/global/header/rule-based-pricing-icon.92b7da3b.svg 2
Image with missing alt attribute found on /build/images/global/header/demand-based-pricing-icon.e2a4370a.svg 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 39 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.758
  • Likes 37
  • Shares 6.715
  • Comments 6
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Registration Date 02/06/2013 9 years, 11 months, 27 days ago
Last Modified 12/21/2018 4 years, 1 month, 10 days ago
Expiration Date 02/06/2020 Expired
Nameservers Arrow up
Host IP Address Country Flag for United StatesUnited States Flag for United StatesUnited States


Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724


The owner has chosen to keep his whois contact information private.
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