mobile
Mobile menu

SEO Report for coop.ch

December 27, 2019 2:53 PM
Desktop screen Desktop screenshot for coop.ch

SEO SCORE

Favicon for coop.chcoop.ch
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
Arrow
Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Category
Shopping
• Alexa Rank
#53.950, coop.ch is in the world's top 100.000 websites!

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for coop.ch.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by QuoVadis Limited is valid from November 20, 2019 to November 20, 2021.
Title Tag
The company Coop
Length: 16 (recommended: 10 to 70)
Meta Description
Firmly rooted in Switzerland and active internationally: the Coop Group is a successful player in retail, wholesale and production.
Length: 131 (recommended: 50 to 160)
Google preview
Desktop Version

The company Coop

https://coop.ch

Firmly rooted in Switzerland and active internationally: the Coop Group is a successful player in retail, wholesale and production.

Mobile Version

Favicon for coop.ch https://coop.ch

The company Coop

Firmly rooted in Switzerland and active internationally: the Coop Group is a successful player in retail, wholesale and production...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
revisit-after 3 days
robots index,follow
viewport width=device-width, initial-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by coop.ch.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
The Co-operative Group Confidence: 77% Arrow up

The Co.operative Group, commonly known as the Co.op, is a British consumer co-operative with a diverse family of retail businesses including food retail; electrical retail; financial services; insurance services; legal services and funeralcare, with in excess of 4,500 locations.

It is the largest consumer co-operative in the UK and owned by more than 4 million active members.

Membership is open to everyone aged 16 and over, provided they share the values and principles upon which the group was founded.

Members are democratically involved in setting business strategy, decide how social goals are achieved, and share in its profits - in the last quarter of 2016 over £15m was returned to members and their chosen local community causes.

Switzerland Confidence: 76% Arrow up

Switzerland, officially the Swiss Confederation, is a federal republic in Europe.

It consists of 26 cantons, and the city of Bern is the seat of the federal authorities.

Wholesaling Confidence: 73% Arrow up

Wholesaling, jobbing, or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and related subordinated services.

In general, it is the sale of goods to anyone other than a standard consumer.

Retail Confidence: 73% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Company Confidence: 68% Arrow

WEBSITE SPEED

coop.ch website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

77%

coop.ch is faster than approximately 77 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #53.950 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for coop.ch

Daily visitors by country

  • coop.ch daily visitors distribution - Total: 1 country
  • Flag for SwitzerlandSwitzerland (91.8%)
  • Flaf icon for other countryOthers (8.2%)

Traffic country ranks

Country Rank
Flag for SwitzerlandSwitzerland #234

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How coop.ch looks like on a mobile device such as an iPhone.

Tablet
How coop.ch looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #f0f0f0
  • 23% #ffffff
  • 18% #d0e0e0
  • 6% #ff9000
  • 6% #c0d0e0
  • 3% #f09020
  • 2% #fffff0
  • 1% #e08020
  • 1% #ffe0b0
  • 1% #f080b0
  • 1% #e0b070
  • 1% #f070a0

Text/code ratio

coop.ch's text/code ratio is 1.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Profile of the coop group
<H2>
2nd level heading
Key figures
Our success pyramid
About us
What we represent
Annual report
<H3>
3rd level heading
The year’s key events and figures
Coop member press
Coop administration addresses
Media releases
Alt attributes Arrow up

We found 15 images on this website.
15 ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on coop.ch. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.062
  • Likes 784
  • Shares 5.343
  • Comments 935
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Coop Genossenschaft
  • IP Address
  • 185.170.88.65
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Basel-City , Basel
  • Latitude and Longitude
  • 47.5434 : 7.59813

SHOPPING COMPETITORS IN SWITZERLAND

BROWSE SEO REPORTS

SHARE