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SEO Report for daom.co.uk

March 17, 2021 8:25 PM
Desktop screen Desktop screenshot for daom.co.uk

SEO SCORE

Favicon for daom.co.ukdaom.co.uk
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on June 1, 2021.
Title Tag
Digital Agency North West Web Design and SEO | Preston, Blackpool
Length: 65 (recommended: 10 to 70)
Meta Description
DAOM is a Digital Marketing Agency based in North West. Award-winners in search marketing: SEO, PPC, Social, Content Marketing, Web Design & Development.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Digital Agency North West Web Design and SEO | Preston, Blackpool

https://daom.co.uk

DAOM is a Digital Marketing Agency based in North West. Award-winners in search marketing: SEO, PPC, Social, Content Marketing, Web Design & Development.

Mobile Version

Favicon for daom.co.uk https://daom.co.uk

Digital Agency North West Web Design and SEO | Preston, Blackpool

DAOM is a Digital Marketing Agency based in North West. Award-winners in search marketing: SEO, PPC, Social, Content Marketing, We...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-image-preview:large
robots follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by daom.co.uk.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Blackpool Confidence: 85% Arrow up

Blackpool is a seaside resort on the Lancashire coast in North West England.

The town is on the Irish Sea, between the Ribble and Wyre estuaries, northwest of Preston, north of Liverpool, northwest of Bolton and northwest of Manchester.

It had an estimated population of 139,720 at the 2011 Census, making it the most populous town in Lancashire.

Content marketing Confidence: 81% Arrow up

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

It is often used by businesses in order to:

Web design Confidence: 80% Arrow up

Web design encompasses many different skills and disciplines in the production and maintenance of websites.

The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.

Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.

The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up.

Web design partially overlaps web engineering in the broader scope of web development.

Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

Digital marketing Confidence: 79% Arrow up

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Pay-per-click Confidence: 77% Arrow up

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How daom.co.uk looks like on a mobile device such as an iPhone.

Tablet
How daom.co.uk looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #101030
  • 7% #d09020
  • 5% #0070c0
  • 5% #e05010
  • 4% #202040
  • 4% #303050
  • 2% #305040
  • 2% #001020
  • 2% #ffffff
  • 2% #e06020
  • 1% #508080
  • 1% #e0e0e0

Text/code ratio

daom.co.uk's text/code ratio is 2.18%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.18%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 3
  • <H3> 4
  • <H4> 9
  • <H5> 2
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Welcome to design & online marketing
Design & online marketing services
Why choose daom?
<H3>
3rd level heading
Design & online marketing
Call us on 01253 808551
Request call back
Get a free website health checker report
<H4>
4th level heading
Web development (2)
Video production (2)
Digital marketing (2)
Seo services
Remarketing
<H5>
5th level heading
20+ years experience within design, marketing
& search engine optimization ındustry.
Alt attributes Arrow up

We found 10 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs= 2
Image with missing alt attribute found on daom.co.uk https://www.daom.co.uk/wp-content/uploads/2021/01/daom-170x49.png 1
Image with missing alt attribute found on daom.co.uk https://www.daom.co.uk/wp-content/uploads/2021/02/report.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on daom.co.uk. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.478
  • Likes 0
  • Shares 2
  • Comments 2.476
  • Pinterest iconPinterest 103
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

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