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Food stuff ration coupons types I–V for direct laborers and workers in Vietnam, 1976–1986.

In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature.

It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.

The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty.

It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Discounting is a financial mechanism in which a debtor obtains the right to delay payments to a creditor, for a defined period of time, in exchange for a charge or fee.

Essentially, the party that owes money in the present purchases the right to delay the payment until some future date.

This transaction is based on the fact that most people prefer current interest to delayed interest because of mortality effects, impatience effects, and salience effects.

The discount, or charge, is the difference between the original amount owed in the present and the amount that has to be paid in the future to settle the debt.

Ferrari was the world's most powerful brand in 2014 according to Brand Finance.

The Coca-Cola wordmark is a distinctive brand logo features used to attract the attention of people attending a sporting event, or watching it on television.