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SEO Report for defenders.org

Dec 1, 2019 6:15 pm
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Desktop screen Desktop screenshot for defenders.org

SEO SCORE

Favicon for defenders.orgdefenders.org
NEW Make this link ↑ a do-follow link
62

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Sports  >  Game & Fish
• Online since
October 28, 1994 (explore Wayback Machine)
• Age
28 years, 4 months, 23 days
• Alexa Rank
#122.132, defenders.org is in the world's top 1 million websites

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SEO

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 10, 2020.
✅ Title Tag
Defenders of Wildlife
Length: 21 (recommended: 10 to 70)
❌ Meta Description
Defenders of Wildlife works on the ground, in the courts, and on Capitol Hill to protect and restore imperiled wildlife and habitats across North America. Together, we can ensure a future for the wildlife and wild places we all love.
Length: 238 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Defenders of Wildlife

https://defenders.org

Defenders of Wildlife works on the ground, in the courts, and on Capitol Hill to protect and restore imperiled wildlife and habitats across North America. Together,...

Mobile Version

Favicon for defenders.org https://defenders.org

Defenders of Wildlife

Defenders of Wildlife works on the ground, in the courts, and on Capitol Hill to protect and restore imperiled wildlife and habita...

✅ Encoding
Great, language/character encoding is specified: utf-8
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://defenders.org https://defenders.org/
https://defenders.org https://defenders.org/
http://www.defenders.org https://defenders.org/
https://www.defenders.org https://defenders.org/
✅ Robots.txt
https://defenders.org/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ abstract Defenders of Wildlife works on the ground, in the courts, and on Capitol Hill to protect and restore imperiled wildlife...
ⓘ viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by defenders.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Defenders of Wildlife Confidence: 83% Arrow up

Defenders of Wildlife is a 501(c)(3) non-profit conservation organization based in the United States.

Its mission is to protect all animals and plants native to North America in their natural communities.".
United States Congress Confidence: 79% Arrow up

The United States Congress is the bicameral legislature of the federal government of the United States consisting of two chambers: the Senate and the House of Representatives.

The Congress meets in the Capitol in Washington, D.C. Both senators and representatives are chosen through direct election, though vacancies in the Senate may be filled by a gubernatorial appointment.

Members are usually affiliated to the Republican Party or to the Democratic Party, and only rarely to a third party or as independents.

Congress has 535 voting members: 435 Representatives and 100 Senators.

The House of Representatives has six non-voting members in addition to its 435 voting members.

These members can, however, sit on congressional committees and introduce legislation.

These members represent Washington, D.C., Puerto Rico, American Samoa, Guam, the Northern Mariana Islands and the U.S. Virgin Islands.
North America Confidence: 72% Arrow up

North America is a continent entirely within the Northern Hemisphere and almost all within the Western Hemisphere.

It can also be considered a northern subcontinent of the Americas.

It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the west and south by the Pacific Ocean, and to the southeast by South America and the Caribbean Sea.
Non-breaking space Confidence: 63% Arrow

TRAFFIC

ⓘ This website is ranked #122.132 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • defenders.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (69.5%)
  • Flaf icon for other countryOthers (30.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #45.632

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How defenders.org looks like on a mobile device such as an iPhone.

Tablet
How defenders.org looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 42% #202020
  • 26% #303030
  • 8% #d0d0d0
  • 7% #e0e0e0
  • 4% #e0e0d0
  • 4% #c0c0c0
  • 3% #8090b0
  • 2% #f0f0e0
  • 2% #90a0b0
  • 1% #7080a0
  • 0% #e08040
  • 0% #a06030

Text/code ratio

ⓘ defenders.org's text/code ratio is 2.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 10
  • <H4> 10
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Protect the tongass
<H2>
2nd level heading
Donate today
<H3>
3rd level heading
Get alerts & updates (2)
Main navigation
Secondary menu
Our strategy
From the blog
SEE MORE
<H4>
4th level heading
Cyber week sale!
Coexisting with manatees
Optimism for fishers in washington forests
Endangered species are overwhelmingly threatened by climate change
Speak up against the border wall
SEE MORE
<H5>
5th level heading
How funds are used
❌ Alt attributes Arrow up

We found 18 images on this website.
5 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on defenders.org /sites/default/files/styles/square/public/2019-11/Polar-Bear-shirt-2019.png?itok=fn619ozW 1
Image with missing alt attribute found on defenders.org /sites/default/files/styles/square/public/2019-08/manatee_jan-reyniers_4_ei4c8497.jpg?h=ec37742d&ito... 1
Image with missing alt attribute found on defenders.org https://www.facebook.com/tr?id=1714661645444410&ev=PageView&noscript=1 1
Image with missing alt attribute found on defenders.org https://secure.adnxs.com/px?id=1163980&seg=19309310&t=2 1
Image with missing alt attribute found on defenders.org https://secure.adnxs.com/px?id=1163965&seg=19309165&order_id=undefined&value=1&redir=https%3A%2F%2Fp... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on defenders.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.461
  • Likes 2.195
  • Shares 4.135
  • Comments 131

DOMAIN

ⓘ Domain Registrar NETWORK SOLUTIONS, LLC
ⓘ Registration Date 10/28/1994 28 years, 4 months, 23 days ago
ⓘ Last Modified 01/14/2018 5 years, 2 months, 4 days ago
Nameservers Arrow up
Host IP Address Country
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States
ns4.dnsmadeeasy.com 208.80.127.2 Flag for United StatesUnited States
ns3.dnsmadeeasy.com 208.80.125.2 Flag for United StatesUnited States
SEE MORE

SERVER

Server map
  • ⓘ Service Provider (ISP)
  • Fastly
  • ⓘ IP Address
  • 23.185.0.2
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • California , San Francisco
  • ⓘ Latitude and Longitude
  • 37.7922 : -122.406

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