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Whois & Analysis for deliveroo.com

Nov 25, 2019 10:07 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
Roofoods Ltd
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Greater London
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for deliveroo.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink  >  Cuisine-Specific  >  American Cuisine
• Online since
October 11, 2008 Explore Wayback Machine
• Age
16 years, 2 months, 2 days
• Alexa Rank
#265.452, deliveroo.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

Redirection
deliveroo.com redirects to https://deliveroo.co.uk
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on September 9, 2020.
Title Tag
Takeaways Delivered from Restaurants near you - Deliveroo
Length: 57 (recommended: 10 to 70)
Meta Description
Order high-quality takeaway online from top restaurants, fast delivery straight to your home or office
Length: 102 (recommended: 50 to 160)
Google preview
Desktop Version

Takeaways Delivered from Restaurants near you - Deliveroo

https://deliveroo.com

Order high-quality takeaway online from top restaurants, fast delivery straight to your home or office

Mobile Version

https://deliveroo.com

Takeaways Delivered from Restaurants near you - Deliveroo

Order high-quality takeaway online from top restaurants, fast delivery straight to your home or office

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by deliveroo.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Deliveroo Confidence: 89% Arrow up

Deliveroo is a British online food delivery company with operations spread across eighty-four cities in the UK, the Netherlands, France, Germany, Belgium, Ireland, Spain, Italy, Australia, Singapore, Dubai, and Hong Kong.

It was founded in London in 2013 by Will Shu (a former economical analyst for S.A.C.

Capital Advisors and ESO Capital and former investment banker at Morgan Stanley) and Greg Orlowski (who previously worked as a software developer and as a director of technology).

Take-out Confidence: 68% Arrow up

Take-out or takeout (in North American and Philippine English); also carry-out (in some dialects in the U.S. and Scotland); take-away (in the United Kingdom other than Scotland, Australia, New Zealand, South Africa, Hong Kong, and Ireland), parcel (in Indian English and Pakistani English), refers to prepared meals or other food items, purchased at a restaurant, that the purchaser intends to eat elsewhere.

A concept found in many ancient cultures, take-out food is now common worldwide, with a number of different cuisines and dishes on offer.

WEBSITE SPEED

deliveroo.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

57%

deliveroo.com is faster than approximately 57 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #265.452 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • deliveroo.com daily visitors distribution - Total: 1 country
  • Flag for AustraliaAustralia (60.1%)
  • Flaf icon for other countryOthers (39.9%)

Traffic country ranks

Country Rank
Flag for AustraliaAustralia #10.100

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How deliveroo.com looks like on a mobile device such as an iPhone.

Tablet
How deliveroo.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #d0f0a0
  • 16% #ffffff
  • 12% #00d0c0
  • 4% #703020
  • 4% #f0f0f0
  • 4% #10c0b0
  • 3% #f0d080
  • 2% #f0ffff
  • 2% #fffff0
  • 2% #c06030
  • 2% #602010
  • 2% #ffd090

Text/code ratio

deliveroo.com's text/code ratio is 9.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 19
  • <H4> 3
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Your favourite restaurants and takeaways, delivered to your door
<H2>
2nd level heading
Loved by you, delivered by us
Need some more options?
Fresh from the kitchen
<H3>
3rd level heading
Pizzaexpress
Shake shack
Yo!
Tortilla
Pho
<H4>
4th level heading
Riders
Restaurants
Careers
Alt attributes Arrow up

We found 1 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on deliveroo.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 194.743
  • Likes 88.606
  • Shares 78.516
  • Comments 27.621

DOMAIN REGISTRAR

Domain Registrar GANDI SAS
Registration Date 10/11/2008 16 years, 2 months, 2 days ago
Last Modified 08/27/2019 5 years, 3 months, 18 days ago
Expiration Date 10/11/2027 2 years, 10 months, 2 days from now
Nameservers Arrow up
Host IP Address Country
mona.ns.cloudflare.com 173.245.58.206 Flag for United StatesUnited States
phil.ns.cloudflare.com 173.245.59.137 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.17.231.70
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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