Whois & Analysis for descript.com

Sound recording and reproduction is an electrical, mechanical, electronic, or digital inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects.

The two main classes of sound recording technology are analog recording and digital recording.

Prior to the development of analog recording, there were mechanical systems for recording instrumental music, such as wind-up music boxes and later, in the late 19th century, player pianos.

In sound recording and reproduction, audio mixing is the process of combining multitrack recordings into a single track and these tracks that are blended together are done so by using various processes such as EQ, Compression and Reverb.

The track may be mixed in mono, stereo, or surround sound.

There are numerous approaches, methods and techniques involved in Audio mixing; some of these practices include levels setting, equalization, stereo panning, and effects.

Audio mixing techniques and approaches can vary widely, and these can greatly affect the qualities of the sound recording.

Mastering, a form of audio post production, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device (the master); the source from which all copies will be produced (via methods such as pressing, duplication or replication).

In recent years digital masters have become usual although analog masters, such as audio tapes, are still being used by the manufacturing industry, notably by a few engineers who have chosen to specialize in analog mastering.

Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media.

A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes.

Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song.

Tie ins and merchandising could be used in toys or marketing campaigns for food and other products.

Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium.

Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip".