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SEO Report for deserres.ca

December 23, 2019 3:54 PM
Desktop screen Desktop screenshot for deserres.ca

SEO SCORE

Favicon for deserres.cadeserres.ca
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Hobbies & Interests
• Online since
• Age
13 years, 11 months, 3 days
• Alexa Rank
#132.578, deserres.ca is in the world's top 1 million websites
• Owner
Omer DeSerres inc. (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on April 10, 2020.
Title Tag
Matériel d'art, Loisirs créatifs et Encadrement | DeSerres
Length: 60 (recommended: 10 to 70)
Meta Description
La destination beaux-arts depuis 1908. Découvrez un grand choix de matériel pour supporter votre liberté de créer : Toiles, peintures, pinceaux, marqueurs et plus. Magasinez en ligne et en magasins.
Length: 202 (recommended: 50 to 160)
Google preview
Desktop Version

Matériel d'art, Loisirs créatifs et Encadrement | DeSerres

https://deserres.ca

La destination beaux-arts depuis 1908. Découvrez un grand choix de matériel pour supporter votre liberté de créer : Toiles, peintures, pinceaux, marqueurs et plus. M...

Mobile Version

Favicon for deserres.ca https://deserres.ca

Matériel d'art, Loisirs créatifs et Encadrement | DeSerres

La destination beaux-arts depuis 1908. Découvrez un grand choix de matériel pour supporter votre liberté de créer : Toiles, peintu...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.deserres.ca/en/ en-ca
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport initial-scale=1.0, width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by deserres.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
DeSerres Confidence: 83% Arrow up

DeSerres, anciennement appelé Omer DeSerres, est une chaîne de 26 magasins spécialisés dans la vente de matériel pour artistes et de loisirs créatifs au Canada.

WEBSITE SPEED

deserres.ca website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.4s

This domain loads at the median speed of 3.4 seconds.

Speed Percentile

18%

deserres.ca is faster than approximately 18 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #132.578 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for deserres.ca

Daily visitors by country

  • deserres.ca daily visitors distribution - Total: 1 country
  • Flag for CanadaCanada (88.4%)
  • Flaf icon for other countryOthers (11.6%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #2.867

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How deserres.ca looks like on a mobile device such as an iPhone.

Tablet
How deserres.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #ffffff
  • 35% #f0f0f0
  • 3% #f0e060
  • 2% #fff0f0
  • 2% #fffff0
  • 1% #3060b0
  • 1% #e0a0b0
  • 1% #f0ffff
  • 1% #ffe0e0
  • 1% #f01020
  • 1% #d0b080
  • 1% #f0f0ff

Text/code ratio

deserres.ca's text/code ratio is 6.05%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.05%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 18
  • <H3> 20
  • <H4> 0
  • <H5> 1
  • <H6> 8

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Ensemble à dessin deserres - 18 pièces (2)
Toiles cartonnées à 2 couches gesso (2)
Ens. découverte mat pub - 5 x 30 ml (2)
Landscapes vol. 16 – collection leonardo – anglais (2)
Carte-cadeau (2)
<H3>
3rd level heading
Découvrez-en plus
Magasinez par marque
Petites pensées pour les bas de noël
Deserres (7)
Pebeo (2)
<H5>
5th level heading
Connectez-vous à votre compte
<H6>
6th level heading
L’art dans l’ensemble
La tendance macramé
Cadres enchanteurs
Apprendre en jouant avec lego®
L’art d'emballer
Alt attributes Arrow up

We found 58 images on this website.
40 ALT attributes are missing on your image tags. The issue affects 33 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on deserres.ca https://www.deserres.ca/media/wysiwyg/campagne_decembre2019/240x220_ARBO_ART_16DEC.jpg 1
Image with missing alt attribute found on deserres.ca https://www.deserres.ca/media/wysiwyg/campagne_decembre2019/240x220_ARBO_LOISIRS_16DEC.jpg 1
Image with missing alt attribute found on deserres.ca https://www.deserres.ca/media/wysiwyg/campagne_decembre2019/240x220_ARBO_DECO_16DEC.jpg 1
Image with missing alt attribute found on deserres.ca https://www.deserres.ca/media/wysiwyg/campagne_decembre2019/240x220_ARBO_ENFANTS.jpg 1
Image with missing alt attribute found on deserres.ca https://www.deserres.ca/media/wysiwyg/campagne_decembre2019/240x220_ARBO_PAPIER_3DEC.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 40 images on deserres.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 24.223
  • Likes 3.966
  • Shares 19.593
  • Comments 664
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GO DADDY DOMAINS CANADA, INC
Registration Date 06/15/2007 13 years, 11 months, 3 days ago
Last Modified 05/19/2017 3 years, 11 months, 29 days ago
Nameservers Arrow up
Host IP Address Country
isla.ns.cloudflare.com 173.245.58.119 Flag for United StatesUnited States
noah.ns.cloudflare.com 173.245.59.133 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.25.17.98
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Name
Omer DeSerres inc.
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