Whois & Analysis for desipearl.com

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.

In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

The word "native" refers to this coherence of the content with the other media that appears on the platform.

A content discovery platform is an implemented software recommendation platform which uses recommender system tools.

It utilizes user metadata in order to discover and recommend appropriate content, whilst reducing ongoing maintenance and development costs.

A content discovery platform delivers personalized content to websites, mobile devices and set-top boxes.

A large range of content discovery platforms currently exist for various forms of content ranging from news articles and academic journal articles to television.

As operators compete to be the gateway to home entertainment, personalized television is a key service differentiator.

Academic content discovery has recently become another area of interest, with several companies being established to help academic researchers keep up to date with relevant academic content and serendipitously discover new content.

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements.

The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.

The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.

The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

India, officially the Republic of India (Bhārat Gaṇarājya), is a country in South Asia.

It is the seventh-largest country by area, the second-most populous country (with over 1.2 billion people), and the most populous democracy in the world.

It is bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast.

It shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the northeast; and Myanmar (Burma) and Bangladesh to the east.

In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives.

India's Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia.

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.

The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.