digiday.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

Whois Agent (269363443)

• Organization

Whois Privacy Protection Service, Inc.

• Address

PO Box 639, C/O digiday.com

• City

Kirkland

• Zip Code

98083

• State

• Country Code

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

ENOM, INC.
See Domain Dates and Nameservers
See Server Details

SEO SCORE

digiday.com
Make your link ↑ do-follow

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Business

• Online since

March 12, 2003 Explore Wayback Machine

• Age

21 years, 7 months, 27 days

• Alexa Rank

#37.240, digiday.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on March 7, 2020.

✅ Title Tag

Digiday - Digital Content, Digital Advertising, Digital Marketing
Length: 65 (recommended: 10 to 70)

✅ Meta Description

Digiday creates content, services and community that foster change in media and marketing.
Length: 90 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Digiday - Digital Content, Digital Advertising, Digital Marketing

https://digiday.com

Digiday creates content, services and community that foster change in media and marketing.

Mobile Version

https://digiday.com

Digiday - Digital Content, Digital Advertising, Digital Marketing

Digiday creates content, services and community that foster change in media and marketing.

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://digiday.com	https://digiday.com/
https://digiday.com	https://digiday.com/
http://www.digiday.com	https://digiday.com/
https://www.digiday.com	https://digiday.com/

✅ Robots.txt

https://digiday.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1
ⓘ robots	noodp

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by digiday.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Digital marketing Confidence: 78%

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Service (economics) Confidence: 72%

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer. The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange. Public services are those that society (nation state, fiscal union, region) as a whole pays for. Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

Online advertising Confidence: 71%

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

Mass media Confidence: 70%

The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

Change management Confidence: 67%

WEBSITE SPEED

✅ digiday.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

digiday.com is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #37.240 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

India (12.7%)
Israel (3.2%)
United States of America (52.1%)
Canada (5.0%)
Others (27%)

Traffic country ranks

Country	Rank
India	#18.791
Turkey	#62.112
Israel	#2.972
Pakistan	#33.535
United States of America	#9.109
Australia	#19.172
Greece	#18.662
Canada	#13.335

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How digiday.com looks like on a mobile device such as an iPhone.

Tablet
How digiday.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

38% #10b0b0
36% #ffffff
9% #f0f0f0
5% #106060
3% #e0e0e0
1% #c0e0e0
1% #fffff0
1% #f0ffff
1% #e0a060
1% #d0f0f0
1% #50b0c0
0% #006070

Text/code ratio

ⓘ digiday.com's text/code ratio is 4.50%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 4.50%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 1
<H3> 42
<H4> 5
<H5> 26
<H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

2^nd level heading
Nine months in, apple news+ isn’t wowing publishers

<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3^rd level heading
News publishers adopt ‘show don’t tell’ for marketing subscriptions
Axios media reporter sara fischer on what 2020 holds for local news, big tech and the streaming wars
How time out is preparing for life after cookies
No longer under buzzfeed, the try guys are building an independent media business
As the mattress industry gets more competitive, serta simmons is revamping its ad strategy
Research: how uk buyers are consolidating supply side partners
Ad fraud moves to streaming video platforms
Publishers look for commerce content attribution to move beyond last click
Marketers want more control: ınsights from the digiday brand summit
How marketers can prepare for gen alpha
Digital network brat tv tops $10m in revenue after securing youtube sales rights
ınfluencer marketing agencies prepare for the end of the ınstagram like
‘let them try it’: agency execs see the in-house marketing trend fading (2)
Streaming services can’t stop showing the same ad repeatedly, putting growth at risk (2)
With tasty, buzzfeed has a multi-revenue stream model
Cosmopolitan is using a google tool for netflix’s ‘you’ watch parties (2)
Pitch deck: how politico is positioning protocol to fill a ‘void in tech journalism’
Media
ınside good housekeeping’s affiliate commerce business
Study shows cookies slow down pages and cause data leakage

<H4>

4^th level heading
Hot topics
The latest
Most popular
Pitch decks
Events

<H5>

5^th level heading
Publishing in the platform era
Subscriptions (2)
Life beyond the cookie (2)
Video anywhere (4)
Dtc era
Sponsored (4)
The programmatic marketer (2)
Content & commerce (2)
Marketing on ınstagram
Publishers and google (2)
Beyond ads
Marketing on platforms
Subscribe to
Sign up for
Follow us

❌ Alt attributes

We found 53 images on this website.
27 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	//googleads.g.doubleclick.net/pagead/viewthroughconversion/935207614/?value=0&guid=ON&script=0	1
	https://digiday.com/wp-content/themes/digiday/static/images/icon_close-white.svg	1
	https://i2.wp.com/digiday.com/wp-content/uploads/2017/09/apple-news-money.jpg?resize=160%2C100&ssl=1	1
	https://i2.wp.com/digiday.com/wp-content/uploads/2017/09/apple-news-money.jpg?resize=1400%2C600&ssl=...	1
	https://i2.wp.com/digiday.com/wp-content/uploads/2017/09/apple-news-money.jpg?resize=320%2C240&ssl=1	1
	https://i1.wp.com/digiday.com/wp-content/uploads/2019/12/press.jpg?resize=150%2C150&ssl=1	1
	https://i2.wp.com/digiday.com/wp-content/uploads/2019/12/Sara-Fischer_1440x600.jpg?resize=150%2C150&...	1
	https://i0.wp.com/digiday.com/wp-content/uploads/2019/09/3rdpartycookie_banner_1440x600-_recovered_-...	1
	https://i2.wp.com/digiday.com/wp-content/uploads/2019/12/Try-Guys-1.jpg?resize=330%2C190&ssl=1	1
	https://i2.wp.com/digiday.com/wp-content/uploads/2019/12/serta.jpg?resize=330%2C190&ssl=1	1
	https://i1.wp.com/digiday.com/wp-content/uploads/2019/11/pubmatic_UK_landingpage-2.jpg?resize=330%2C...	1
	https://i0.wp.com/digiday.com/wp-content/uploads/2017/05/programmatic-tv-robot.jpg?resize=330%2C190&...	1
	https://i0.wp.com/digiday.com/wp-content/uploads/2019/12/BabyBanner.png?resize=330%2C190&ssl=1	1
	https://i1.wp.com/digiday.com/wp-content/uploads/2019/12/BratTV_SunnysideUp-1440.jpg?resize=330%2C19...	1
	https://i2.wp.com/digiday.com/wp-content/uploads/2018/09/instagram.jpg?resize=330%2C190&ssl=1	1
	https://i0.wp.com/digiday.com/wp-content/uploads/2019/12/money_guillotine.jpg?resize=330%2C190&ssl=1	1
	https://i1.wp.com/digiday.com/wp-content/uploads/2017/12/pivot-to-video-blimp.jpg?resize=330%2C190&s...	1
	https://i0.wp.com/digiday.com/wp-content/uploads/2019/10/AmericasTestKitchen3.jpg?resize=330%2C190&s...	1
	https://i1.wp.com/digiday.com/wp-content/uploads/2019/12/Cosmo-Watch-Party.jpg?resize=330%2C190&ssl=...	1
	https://i1.wp.com/digiday.com/wp-content/uploads/2019/11/protocol.jpg?resize=435%2C250&ssl=1	1
	https://digiday.com/wp-content/themes/digiday/static/images/icon_media.svg	1
	https://i2.wp.com/digiday.com/wp-content/uploads/2018/11/exploding-giftbox.jpg?resize=360%2C250&ssl=...	1
	https://digiday.com/wp-content/themes/digiday/static/images/icon_marketing.svg	1
	https://i0.wp.com/digiday.com/wp-content/uploads/2019/12/money_guillotine.jpg?resize=702%2C488&ssl=1	1
	https://digiday.com/wp-content/themes/digiday/static/images/icon_retail.svg	1
	https://www.modernretail.co/wp-content/uploads/2019/05/walmart.png	1
	https://i1.wp.com/digiday.com/wp-content/uploads/2019/09/Untitled-1.jpg?resize=140%2C180&ssl=1	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 27 images on digiday.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 129 links on the homepage of this website.

ⓘ Internal links : 112

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
	image	https://digiday.com/
	image	https://digiday.com/newsletters/
Subscribe	text	https://digiday.com/subscribe/?utm_source=digiday.com&utm_medium=direct&utm_campaign=digiday...
Latest Content	text	https://digiday.com/plus/
Digiday Events Briefings	text	https://digiday.com/event-briefings/
Digiday Magazine	text	https://digiday.com/magazine/
Account Overview	text	https://digiday.com/my-account/
Upgrade to Digiday+	text	https://digiday.com/subscribe/
News	text	/
Digiday +	text	https://digiday.com/plus/
Podcasts	text	/podcasts
Events	text	https://www.digiday.com/events/
Awards	text	/event-type/award/
Publishing in the Platform Era	text	https://digiday.com/hot-topic/the-platform-effect/
Marketing on Platforms	text	https://digiday.com/hot-topic/marketing-on-platforms/
Brands in Culture	text	https://digiday.com/hot-topic/brands-in-culture/
Modern Newsroom	text	https://digiday.com/hot-topic/modern-newsroom/
Agency Culture	text	https://digiday.com/hot-topic/agency-culture/
Video Anywhere	text	https://digiday.com/hot-topic/video/
Retail Revolution	text	https://digiday.com/hot-topic/retail-revolution/
Subscribe	text	https://digiday.com/subscribe/
My Account	text	https://digiday.com/my-account/
Media	text	https://digiday.com/category/media/
Marketing	text	https://digiday.com/category/marketing/
Retail	text	https://digiday.com/category/retail/
Nine months in, Apple News+ isn’t wowing publishers	text	https://digiday.com/media/nine-months-apple-news-isnt-wowing-publishers/
Duopoly	text	https://digiday.com/hot-topic/duopoly/
The Confessions	text	https://digiday.com/hot-topic/the-confessions/
	image	https://digiday.com/media/nine-months-apple-news-isnt-wowing-publishers/
	image	https://digiday.com/media/nine-months-apple-news-isnt-wowing-publishers/
Deanna Ting	text	https://digiday.com/author/dtingdigiday-com/
	image	https://digiday.com/media/news-publishers-adopt-show-dont-tell-marketing-subscriptions/
Subscriptions	text	https://digiday.com/hot-topic/subscriptions/
News publishers adopt ‘show don’t tell’ for marketing subscriptions	text	https://digiday.com/media/news-publishers-adopt-show-dont-tell-marketing-subscriptions/
	image	https://digiday.com/podcast/axios-media-sara-fischer-2020-local-news-big-tech-streaming-wars/
Axios media reporter Sara Fischer on what 2020 holds for local news, big tech and the streaming wars	text	https://digiday.com/podcast/axios-media-sara-fischer-2020-local-news-big-tech-streaming-wars/
	image	https://digiday.com/media/time-preparing-life-cookies/
Life Beyond the Cookie	text	https://digiday.com/hot-topic/life-beyond-the-cookie/
How Time Out is preparing for life after cookies	text	https://digiday.com/media/time-preparing-life-cookies/
	image	https://digiday.com/media/no-longer-buzzfeed-try-guys-building-independent-media-business/
No longer under BuzzFeed, the Try Guys are building an independent media business	text	https://digiday.com/media/no-longer-buzzfeed-try-guys-building-independent-media-business/
Kayleigh Barber	text	https://digiday.com/author/kayleighdigiday-com/
	image	https://digiday.com/marketing/mattress-industry-gets-competitive-serta-simmons-revamping-ad-strategy...
DTC Era	text	https://digiday.com/hot-topic/dtc-era/
As the mattress industry gets more competitive, Serta Simmons is revamping its ad strategy	text	https://digiday.com/marketing/mattress-industry-gets-competitive-serta-simmons-revamping-ad-strategy...
Kristina Monllos	text	https://digiday.com/author/kristina-monllos/
	image	https://digiday.com/state-supply-path-optimisation-progress-impact-uk/
Research: How UK buyers are consolidating supply side partners	text	https://digiday.com/state-supply-path-optimisation-progress-impact-uk/
PubMatic	text	https://digiday.com/author/pubmatic/
	image	https://digiday.com/media/ad-fraud-moves-streaming-video-platforms/

ⓘ External links : 17

Anchor	Type	URL
Intelligence Platform	text	https://intelligence.digiday.com
Careers	text	http://careers.digiday.com?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydi...
	image	https://modernretail.co
	image	https://www.modernretail.co/retailers/seemed-like-kind-of-a-mishmash-why-walmarts-digital-brands-str...
‘Seemed like kind of a mishmash’: Why Walmart’s digital brands strategy sputtered	text	https://www.modernretail.co/retailers/seemed-like-kind-of-a-mishmash-why-walmarts-digital-brands-str...
Anna Hensel	text	https://www.modernretail.co/author/anna-hensel?utm_source=digiday.com&utm_medium=referral&ut...
As Peloton tries to find a growth path, it needs to contend with cheaper competition	text	https://www.modernretail.co/startups/as-cheaper-competition-grows-peloton-will-struggle-to-find-wide...
Cale Guthrie Weissman	text	https://www.modernretail.co/author/calemodernretail-co?utm_source=digiday.com&utm_medium=referra...
To grow, Postmates looks to retail delivery	text	https://www.modernretail.co/platforms/to-grow-postmates-looks-to-retail-delivery/?utm_source=digiday...
Why retailers are popping up in hotel lobbies	text	https://www.modernretail.co/retailers/thinking-more-holistically-why-retail-companies-are-partnering...
Lalo co-founder Michael Wieder: We’re not sticking with the old DTC playbook	text	https://www.modernretail.co/retail/lalo-dtc-michael-wieder-stroller-kids/?utm_source=digiday.com&amp...
Pierre Bienaimé	text	https://www.modernretail.co/author/pierredigiday-com?utm_source=digiday.com&utm_medium=referral&...
	image	https://www.facebook.com/digiday
	image	https://www.twitter.com/digiday
	image	https://www.instagram.com/digiday
	image	https://www.linkedin.com/company/digiday
Digiday Media	text	https://www.digidaymedia.com

DOMAIN REGISTRAR

ⓘ Domain Registrar	ENOM, INC.
ⓘ Registration Date	03/12/2003 21 years, 7 months, 27 days ago
ⓘ Last Modified	03/04/2017 7 years, 8 months, 5 days ago
ⓘ Expiration Date	03/12/2021 Expired

Nameservers

Host	IP Address	Country
ns-1520.awsdns-62.org	205.251.197.240	United States
ns-1610.awsdns-09.co.uk	205.251.198.74	United States
ns-173.awsdns-21.com	205.251.192.173	United States
ns-884.awsdns-46.net	205.251.195.116	United States