Whois & Analysis for digitalswiftly.com

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones.

The extension to non-Internet channels differentiates digital marketing from online marketing.

Web design encompasses many different skills and disciplines in the production and maintenance of websites.

The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization.

Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.

The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup.

Web design partially overlaps web engineering in the broader scope of web development.

Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.

Marketing is typically done by the seller, typically a retailer or manufacturer.

Sometimes tasks are contracted to a dedicated marketing firm or advertising agency.

More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.