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SEO Report for dm.de

December 21, 2019 9:11 PM
Desktop screen Desktop screenshot for dm.de

SEO SCORE

Favicon for dm.dedm.de
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Style & Fashion  >  Beauty
• Alexa Rank
#9.899, dm.de is in the world's top 10.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from August 7, 2019 to July 17, 2021.
Title Tag
dm-drogerie markt - dauerhaft günstig online kaufen
Length: 52 (recommended: 10 to 70)
Meta Description
Im dm-Onlineshop kaufen Sie rund um die Uhr zum günstigen dm-Dauerpreis ein ✓ über 11.500 Produkte ✓ Newsletter-Anmeldung ✓ Payback-Punkte sammeln
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

dm-drogerie markt - dauerhaft günstig online kaufen

https://dm.de

Im dm-Onlineshop kaufen Sie rund um die Uhr zum günstigen dm-Dauerpreis ein ✓ über 11.500 Produkte ✓ Newsletter-Anmeldung ✓ Payback-Punkte sammeln

Mobile Version

Favicon for dm.de https://dm.de

dm-drogerie markt - dauerhaft günstig online kaufen

Im dm-Onlineshop kaufen Sie rund um die Uhr zum günstigen dm-Dauerpreis ein ✓ über 11.500 Produkte ✓ Newsletter-Anmeldung ✓ Paybac...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots index, follow, noodp

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by dm.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Dm-drogerie markt Confidence: 90% Arrow up

Die dm-drogerie markt GmbH & Co. KG ist ein deutscher Drogeriekonzern.

Mit 3349 Filialen und 56.537 Mitarbeitern ist dm der größte Drogeriekonzern in Europa (Stand November 2016).

Payback (Bonusprogramm) Confidence: 78% Arrow up

(englisch „Rückzahlung“) ist ein in Deutschland seit März 2000 bestehendes Bonussystem bzw.

eine Kundenkarte und eine eingetragene Marke der Betreiberfirma Payback GmbH.

Durch die Datenerhebung in einer Vielzahl von Geschäften unterschiedlicher Branchen bei der Verwendung der Karte wird mittels Data-Mining das Kaufverhalten der Kartenbesitzer detailliert analysiert.

Damit unterscheidet sich ein System wie Payback von unternehmensgebundenen, einzelnen Kundenkarten.

Elektronischer Handel Confidence: 75% Arrow up

Elektronischer Handel, auch Internethandel, Onlinehandel oder E-Commerce, bezeichnet Ein- und Verkaufsvorgänge mittels Internet (oder anderer Formen von Datenfernübertragung).

Frühe Ausprägungen des elektronischen Handels fanden sich in den Online-Portalen der 1980er-Jahre, insbesondere in Form des Electronic Mall (elektronischen Einkaufszentrums) bei CompuServe.

Newsletter Confidence: 73% Arrow up

Als Newsletter (engl.

für Mitteilungsblatt, Verteilernachricht oder Infobrief) wird ein (meist elektronisches) regelmäßig erscheinendes Rundschreiben bezeichnet.

Ware Confidence: 63% Arrow

WEBSITE SPEED

dm.de website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

33%

dm.de is faster than approximately 33 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #9.899 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for dm.de

Daily visitors by country

  • dm.de daily visitors distribution - Total: 3 countries
  • Flag for GermanyGermany (87.4%)
  • Flag for SwitzerlandSwitzerland (3.3%)
  • Flaf icon for other countryOthers (9.3%)

Traffic country ranks

Country Rank
Flag for GermanyGermany #313
Flag for SwitzerlandSwitzerland #1.646
Flag for SerbiaSerbia #5.943

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How dm.de looks like on a mobile device such as an iPhone.

Tablet
How dm.de looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #ffffff
  • 17% #f0f0f0
  • 8% #e0f0f0
  • 7% #209040
  • 5% #108040
  • 4% #e0d0c0
  • 3% #d0b0a0
  • 3% #c0a090
  • 2% #f0d0c0
  • 2% #f0fff0
  • 2% #f0e0d0
  • 2% #f0f0ff

Text/code ratio

dm.de's text/code ratio is 3.48%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.48%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 28
  • <H3> 6
  • <H4> 21
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Neu
Dm-marken (2)
Make-up
Pflege & parfum
Haare
<H3>
3rd level heading
Dm nature
Neu bei dm
Glıss kur charity limited edition
Töpfer gewinnspiel
Zwischen strand und wallstreet
<H4>
4th level heading
Meine einkaufsliste (2)
Meine produkte (2)
Mein dm (2)
Dm-dauerpreis
Liefern lassen oder im dm-markt abholen
Alt attributes Arrow up

We found 124 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 15 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on dm.de. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 33.322
  • Likes 12.301
  • Shares 18.253
  • Comments 2.768
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Filiadata Informationssysteme fuer den Handel GmbH
  • IP Address
  • 194.127.222.130
  • Country
  • Flag for GermanyGermany
  • Region
  • Baden-Württemberg , Karlsruhe
  • Latitude and Longitude
  • 49.0119 : 8.35037

STYLE & FASHION > BEAUTY COMPETITORS IN GERMANY

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