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Whois & Analysis for dove.com

Nov 29, 2019 12:51 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Organization
Unilever Plc
• Address
Unilever House
• City
London
• Zip Code
EC4B 4PQ
• State
London
• Country Code
GB
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
CSC CORPORATE DOMAINS, INC.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for dove.com

SEO SCORE

dove.com
Make your link ↑ do-follow
69

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Unilever Plc See more
• Category
Style & Fashion  >  Beauty  >  Health & Fitness  >  Men's Health
• Online since
January 28, 1999 Explore Wayback Machine
• Age
25 years, 9 months, 12 days
• Alexa Rank
#39.422, dove.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on April 30, 2020.
❌ Title Tag
Dove USA
Length: 8 (recommended: 10 to 70)
✅ Meta Description
Looking for hair products, skin care and deodorant to leave you looking and feeling beautiful? With tricks, tips, and products built on expert care, Dove can help.
Length: 163 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Dove USA

https://dove.com

Looking for hair products, skin care and deodorant to leave you looking and feeling beautiful? With tricks, tips, and products built on expert care, Dove can help.

Mobile Version

https://dove.com

Dove USA

Looking for hair products, skin care and deodorant to leave you looking and feeling beautiful? With tricks, tips, and products bui...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.dove.com/no/home.html nb-NO
https://www.dove.com/de/home.html de-DE
https://www.dove.com/at/home.html de-AT
https://www.dove.com/ch/home.html de-CH
https://www.dove.com/uk/home.html en-GB
SEE MORE
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://dove.com https://www.dove.com/us/en/home.html
https://dove.com error with SSL certificate
http://www.dove.com https://www.dove.com/us/en/home.html
https://www.dove.com https://www.dove.com/us/en/home.html
✅ Robots.txt
https://www.dove.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by dove.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cosmetics Confidence: 74% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.
Hairstyling product Confidence: 69% Arrow up

Hairstyle products are used to change the texture and/or shape of hair, or to hold a hairstyle in place.
Dove (toiletries) Confidence: 68% Arrow up

Dove is a personal care brand owned by Unilever originating in the United Kingdom.

Dove products are manufactured in Argentina, Australia, Brazil, Canada, China, Germany, India, Indonesia, Israel, Ireland, Mexico, Netherlands, Pakistan, Philippines, Poland, South Africa, Thailand, Turkey and United States.

The products are sold in more than 80 countries and are offered for both women and men.

Dove's logo is a silhouette profile of the brand's namesake bird.
Beauty Confidence: 67% Arrow

WEBSITE SPEED

✅ dove.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

61%

dove.com is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #39.422 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • dove.com daily visitors distribution - Total: 12 countries
  • Flag for IndiaIndia (5.7%)
  • Flag for Russian FederationRussian Federation (3.1%)
  • Flag for United States of AmericaUnited States of America (54.1%)
  • Flag for MexicoMexico (3.0%)
  • Flaf icon for other countryOthers (34.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #61.908
Flag for IndonesiaIndonesia #48.946
Flag for EgyptEgypt #25.650
Flag for TurkeyTurkey #58.982
Flag for Russian FederationRussian Federation #40.102
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How dove.com looks like on a mobile device such as an iPhone.

Tablet
How dove.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 81% #ffffff
  • 11% #f0f0f0
  • 3% #fffff0
  • 1% #f0ffff
  • 1% #e0e0f0
  • 0% #f0e0b0
  • 0% #104070
  • 0% #b0c0d0
  • 0% #fff0f0
  • 0% #fff0c0
  • 0% #c0d0e0
  • 0% #f0f0ff

Text/code ratio

ⓘ dove.com's text/code ratio is 1.13%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.13%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 9
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Welcome to dove...
<H2>
2nd level heading
Kind to the planet and your skin
Project #showus
Dove and cartoon network
The crown coalition
#girlcollective
SEE MORE
<H3>
3rd level heading
Exfoliating body polish crushed macadamia & rice milk
Rich moisture tip to toe wash
❌ Alt attributes Arrow up

We found 35 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on dove.com https://www.dove.com/content/dam/unilever/dove/global/dove-icon.png 2
Image with missing alt attribute found on dove.com https://www.dove.com/content/dam/unilever/dove/united_kingdom/general_image/personal_care_unidentifi... 1
Image with missing alt attribute found on dove.com https://www.dove.com/etc/ui/dove/clientlibs/core/core/images/search-input/core-ques.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on dove.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.580
  • Likes 58
  • Shares 1.494
  • Comments 28

DOMAIN REGISTRAR

ⓘ Domain Registrar CSC CORPORATE DOMAINS, INC.
ⓘ Registration Date 01/28/1999 25 years, 9 months, 12 days ago
ⓘ Last Modified 02/01/2019 5 years, 9 months, 7 days ago
ⓘ Expiration Date 01/28/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns01.unilever.com 194.60.108.74 Flag for United KingdomUnited Kingdom
dns02.unilever.com 204.110.160.192 Flag for United StatesUnited States
dns04.unilever.com 194.60.109.74 Flag for United KingdomUnited Kingdom
SEE MORE

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon Technologies Inc.
  • ⓘ IP Address
  • 54.208.45.22
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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