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SEO Report for downtownindy.org

December 7, 2019 3:31 PM
Desktop screen Desktop screenshot for downtownindy.org

SEO SCORE

Favicon for downtownindy.orgdowntownindy.org
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Arts & Entertainment  >  Television & Video
• Online since
April 16, 2014 (explore Wayback Machine)
• Age
6 years, 7 months, 21 days
• Alexa Rank
#871.897, downtownindy.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on December 12, 2019.
Title Tag
Downtown Indy, Inc.
Length: 19 (recommended: 10 to 70)
Meta Description
Downtown Indy, Inc. is a private, not-for-profit organization uniquely positioned to address issues that aggect the area’s growth and well-being. Downtown Indy, Inc. focuses on advancing Downtown as a great place to LIVE, LEARN, WORK and PLAY.
Length: 245 (recommended: 50 to 160)
Google preview
Desktop Version

Downtown Indy, Inc.

https://downtownindy.org

Downtown Indy, Inc. is a private, not-for-profit organization uniquely positioned to address issues that aggect the area’s growth and well-being. Downtown Indy, Inc....

Mobile Version

Favicon for downtownindy.org https://downtownindy.org

Downtown Indy, Inc.

Downtown Indy, Inc. is a private, not-for-profit organization uniquely positioned to address issues that aggect the area’s growth...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
author Downtown Indy
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by downtownindy.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Nonprofit organization Confidence: 69% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

Employment Confidence: 65% Arrow up

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Employees work in return for payment, which may be in the form of an hourly wage, by piecework or an annual salary, depending on the type of work an employee does or which sector she or he is working in.

Employees in some fields or sectors may receive gratuities, bonus payment or stock options.

In some types of employment, employees may receive benefits in addition to payment.

Benefits can include health insurance, housing, disability insurance or use of a gym.

Employment is typically governed by employment laws or regulations or legal contracts.

Private sector Confidence: 64% Arrow
Quality of life Confidence: 62% Arrow
Economic growth Confidence: 61% Arrow

WEBSITE SPEED

downtownindy.org website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

70%

downtownindy.org is faster than approximately 70 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #871.897 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for downtownindy.org

Daily visitors by country

  • downtownindy.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #179.873

LAYOUT

Doctype Missing Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How downtownindy.org looks like on a mobile device such as an iPhone.

Tablet
How downtownindy.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #ffffff
  • 14% #605050
  • 14% #f0f0f0
  • 13% #504040
  • 10% #6080b0
  • 6% #6070a0
  • 4% #706060
  • 3% #306090
  • 2% #b0c0d0
  • 1% #f0e0e0
  • 1% #a0a0c0
  • 1% #f0ffff

Text/code ratio

downtownindy.org's text/code ratio is 2.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 0
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Downtown ındy, ınc. exists to enhance and advance downtown ındianapolis.
<H4>
4th level heading
Sign up for the mailing list
Alt attributes Arrow up

We found 38 images on this website.
15 ALT attributes are missing on your image tags. The issue affects 14 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on downtownindy.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 966
  • Likes 4
  • Shares 960
  • Comments 2
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar ENOM, INC.
Registration Date 04/16/2014 6 years, 7 months, 21 days ago
Last Modified 03/03/2019 1 year, 9 months, 5 days ago
Nameservers Arrow up
Host IP Address Country
fay.ns.cloudflare.com 173.245.58.115 Flag for United StatesUnited States
hank.ns.cloudflare.com 173.245.59.116 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Liquid Web, L.L.C
  • IP Address
  • 184.106.55.71
  • Country
  • Flag for United StatesUnited States
  • Region
  • Michigan , Lansing
  • Latitude and Longitude
  • 42.6898 : -84.6427

ARTS & ENTERTAINMENT > TELEVISION & VIDEO COMPETITORS IN UNITED STATES

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