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Whois & Analysis for downy.com

Dec 5, 2019 10:34 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
The Procter & Gamble Company
• Organization
The Procter & Gamble Company
• City
Cincinnati
• Zip Code
45202
• State
OH
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for downy.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
The Procter & Gamble Company See more
• Category
Home & Garden  >  Environmental Safety
• Online since
August 25, 1995 Explore Wayback Machine
• Age
28 years, 8 months, 12 days
• Alexa Rank
#260.414, downy.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on March 14, 2020.
Title Tag
Fabric Softener and Dryer Sheets | Downy
Length: 40 (recommended: 10 to 70)
Meta Description
Find information about Downy fabric softeners, scent boosters, dryer sheets, and other fabric care products and promotions from Downy.
Length: 134 (recommended: 50 to 160)
Google preview
Desktop Version

Fabric Softener and Dryer Sheets | Downy

https://downy.com

Find information about Downy fabric softeners, scent boosters, dryer sheets, and other fabric care products and promotions from Downy.

Mobile Version

https://downy.com

Fabric Softener and Dryer Sheets | Downy

Find information about Downy fabric softeners, scent boosters, dryer sheets, and other fabric care products and promotions from Do...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by downy.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Fabric softener Confidence: 87% Arrow up

A fabric softener (recently called fabric conditioner by some producers for marketing purposes) is a chemical compound that is typically applied to laundry during the rinse cycle in a washing machine.

Fabric softeners are available as solutions and solids, and may also be permeated in dryer sheets used in a clothes dryer.

Product (business) Confidence: 72% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

Downy Confidence: 71% Arrow up

Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States.

It entered the U.S. test market in August 1960 and went nationwide in December 1961.

It was also sold in the Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, South Korea, Egypt, Kenya and Latin America.

Odor Confidence: 64% Arrow

WEBSITE SPEED

downy.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.3s

This domain loads at the median speed of 3.3 seconds.

Speed Percentile

18%

downy.com is faster than approximately 18 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #260.414 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • downy.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (80.5%)
  • Flaf icon for other countryOthers (19.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #84.300

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How downy.com looks like on a mobile device such as an iPhone.

Tablet
How downy.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #ffffff
  • 12% #003080
  • 11% #002060
  • 10% #1050a0
  • 10% #1060b0
  • 6% #002050
  • 4% #f0f0f0
  • 4% #2070c0
  • 4% #004090
  • 4% #e0e0f0
  • 2% #e0f0ff
  • 1% #102040

Text/code ratio

downy.com's text/code ratio is 0.39%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.39%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
A whole new way to say “goodbye” to wrinkles
<H2>
2nd level heading
Protect the clothes you love
Add fine fragrance to your clothes
Revolutionary wrinkle protection
See how downy fabric softener protects clothes at the fiber level.
Learn how to use downy fabric conditioner.
Alt attributes Arrow up

We found 27 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on downy.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 198
  • Likes 8
  • Shares 180
  • Comments 10

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/25/1995 28 years, 8 months, 12 days ago
Last Modified 08/20/2019 4 years, 8 months, 16 days ago
Expiration Date 08/24/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns4-01.azure-dns.info 13.107.160.1 Flag for United StatesUnited States
ns1-01.azure-dns.com 40.90.4.1 Flag for United StatesUnited States
ns3-01.azure-dns.org 13.107.24.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 104.209.193.98
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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