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Whois & Analysis for drmartens.com

Dec 10, 2019 1:05 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
GFM GmbH Trademarks
• Address
An Der Ach 3
• City
Seeshaupt
• Zip Code
82402
• State
.
• Country Code
DE
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for drmartens.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
GFM GmbH Trademarks See more
• Category
Shopping
• Online since
• Age
25 years, 8 months, 7 days
• Alexa Rank
#7.969, drmartens.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 14, 2020.
Title Tag
Dr. Martens Official
Length: 20 (recommended: 10 to 70)
Meta Description
Shop women's boots, men's boots, kids' shoes, industrial footwear, leather bags and accessories at Dr. Martens official site. Free shipping on qualifying orders.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

Dr. Martens Official

https://drmartens.com

Shop women's boots, men's boots, kids' shoes, industrial footwear, leather bags and accessories at Dr. Martens official site. Free shipping on qualifying orders.

Mobile Version

https://drmartens.com

Dr. Martens Official

Shop women's boots, men's boots, kids' shoes, industrial footwear, leather bags and accessories at Dr. Martens official site. Free...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.drmartens.com/de/de/ de
https://www.drmartens.com/eu/en_eu/ en-ie
https://www.drmartens.com/us/en/ en-us
https://www.drmartens.com/eu/en_eu/ pt
https://www.drmartens.com/eu/en_eu/ en-ee
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by drmartens.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Dr. Martens Confidence: 91% Arrow up

Dr. Martens is a British footwear and clothing brand, which also makes a range of accessories – shoe care products, clothing, luggage, etc.

In addition to Dr. Martens, they are also commonly known as Doctor Martens, Doc Martens, Docs or DMs.

The footwear is distinguished by its air-cushioned sole (dubbed Bouncing Soles), upper shape, welted construction and yellow stitching.

The boots have been the choice of footwear among various groups in British culture: in the 1960s skinheads started to wear them, "dms" being the usual naming, and by the late 1980s, they were popular among scooter riders, punks, some new wave musicians, and members of other youth subcultures.

Footwear Confidence: 77% Arrow up

Footwear refers to garments worn on the feet, which originally serves to purpose of protection against adversities of the environment, usually regarding ground textures and temperature.

Footwear in the manner of shoes therefore primarily serves the purpose to ease the locomotion and prevent injuries.

Secondly footwear can also be used for fashion and adornment as well as to indicate the status or rank of the person within a social structure.

Boot Confidence: 76% Arrow up

A boot is a type of footwear and a specific type of shoe.

Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf.

Some boots extend up the leg, sometimes as far as the knee or even the hip.

Most boots have a heel that is clearly distinguishable from the rest of the sole, even if the two are made of one piece.

Traditionally made of leather or rubber, modern boots are made from a variety of materials.

Boots are worn both for their functionality – protecting the foot and leg from water, extreme cold, mud or hazards (e.g., work boots may protect wearers from chemicals or use a steel toe) or providing additional ankle support for strenuous activities with added traction requirements (e.g., hiking) – and for reasons of style and fashion.

Shoe Confidence: 74% Arrow up

A shoe is an item of footwear intended to protect and comfort the human foot while the wearer is doing various activities.

Shoes are also used as an item of decoration and fashion.

The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function.

Additionally, fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones.

Contemporary footwear in the 2010s varies widely in style, complexity and cost.

Basic sandals may consist of only a thin sole and simple strap and be sold for a low cost.

High fashion shoes made by famous designers may be made of expensive materials, use complex construction and sell for hundreds or even thousands of dollars a pair.

Some shoes are designed for specific purposes, such as boots designed specifically for mountaineering or skiing.

Fashion accessory Confidence: 74% Arrow up

A fashion accessory is an item used to contribute, in a secondary manner, to the wearer's outfit, often used to complete an outfit and chosen to specifically complement the wearer's look.

The term came into use in the 19th century.

WEBSITE SPEED

drmartens.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

73%

drmartens.com is faster than approximately 73 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #7.969 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • drmartens.com daily visitors distribution - Total: 9 countries
  • Flag for United States of AmericaUnited States of America (36.8%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (7.2%)
  • Flag for JapanJapan (29.7%)
  • Flag for JapanJapan (17.2%)
  • Flaf icon for other countryOthers (11.4%)

Traffic country ranks

Country Rank
Flag for Russian FederationRussian Federation #27.265
Flag for United States of AmericaUnited States of America #2.762
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #1.597
Flag for GreeceGreece #5.384
Flag for MexicoMexico #6.974

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How drmartens.com looks like on a mobile device such as an iPhone.

Tablet
How drmartens.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #000000
  • 25% #ffffff
  • 10% #e0e0e0
  • 6% #801030
  • 4% #f0f0f0
  • 2% #ffe020
  • 1% #ffffc0
  • 1% #f0e030
  • 1% #903050
  • 1% #300010
  • 1% #fff050
  • 0% #d0c020

Text/code ratio

drmartens.com's text/code ratio is 2.83%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.83%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 12
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Originals
<H3>
3rd level heading
Wınter boots
Dr. martens x bodega
Egift cards
Tough as you
Our story
Alt attributes Arrow up

We found 68 images on this website.
31 ALT attributes are missing on your image tags. The issue affects 26 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on drmartens.com https://d3pjhixl6ywqix.cloudfront.net/product/uk-assets/landing-page-templates/flags/us.png 1
Image with missing alt attribute found on drmartens.com https://d3pjhixl6ywqix.cloudfront.net/product/uk-assets/landing-page-templates/flags/eng.png 1
Image with missing alt attribute found on drmartens.com https://d3pjhixl6ywqix.cloudfront.net/product/uk-assets/landing-page-templates/flags/fran.png 1
Image with missing alt attribute found on drmartens.com https://d3pjhixl6ywqix.cloudfront.net/product/uk-assets/landing-page-templates/flags/neth.png 1
Image with missing alt attribute found on drmartens.com https://d3pjhixl6ywqix.cloudfront.net/product/uk-assets/landing-page-templates/flags/germ.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 31 images on drmartens.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.987
  • Likes 234
  • Shares 3.649
  • Comments 104

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/04/1999 25 years, 8 months, 7 days ago
Last Modified 12/04/2016 7 years, 11 months, 6 days ago
Expiration Date 03/04/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns2.domainnetwork.se 156.154.130.100 Flag for United StatesUnited States
ns.domainnetwork.se 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.34.65.53
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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