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SEO Report for drugfree.org

November 30, 2019 9:36 PM
Desktop screen Desktop screenshot for drugfree.org

SEO SCORE

Favicon for drugfree.orgdrugfree.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Health & Fitness  >  Substance Abuse
• Online since
• Age
22 years, 11 months, 20 days
• Alexa Rank
#161.275, drugfree.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Amazon is valid from March 11, 2019 to April 11, 2020.
Title Tag
Partnership for Drug-Free Kids – Where Families Find Answers
Length: 62 (recommended: 10 to 70)
Meta Description
We are a nonprofit that supports families struggling with their son or daughter's substance use. We're here to help.
Length: 116 (recommended: 50 to 160)
Google preview
Desktop Version

Partnership for Drug-Free Kids – Where Families Find Answers

https://drugfree.org

We are a nonprofit that supports families struggling with their son or daughter's substance use. We're here to help.

Mobile Version

Favicon for drugfree.org https://drugfree.org

Partnership for Drug-Free Kids – Where Families Find Answers

We are a nonprofit that supports families struggling with their son or daughter's substance use. We're here to help.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1, viewport-fit=cover, width=device-width, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by drugfree.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Partnership for Drug-Free Kids Confidence: 88% Arrow up

The Partnership for Drug-Free Kids, first known as the Partnership for a Drug-Free America (PDFA) then later as the Partnership at DrugFree.org, is a New York City-based non-profit organization which runs campaigns to prevent teenage drug and alcohol abuse in the United States.

It is notable for mobilizing volunteer talent "against a single social problem" to help young people "live their lives free of drug and alcohol abuse," and to assist parents in prevention efforts.

The organization gets input from scientists, specialists in communication, researchers and others, and offers resources for parents and teenagers on its website.

It focused efforts to "unsell" illegal drugs such as cocaine, heroin, prescription drugs, marijuana, MDMA, and others, as well as discouraging abuse of alcohol and nitrous oxide, by breaking away from a standard public service approach and doing a coordinated media campaign.

While the organization has focused drug prevention advertising on broadcast media such as television, there are signs in recent years that it is shifting media support to emerging channels such as video-on-demand, digital technology and particularly the Internet.

The organization's marketing experience was written up as a 58-page marketing "case study" for study by students at the Harvard Business School.

The organization is perhaps best known for its iconic TV ad This Is Your Brain on Drugs, but it had made over 3,000 ads by 2011 while pursuing a flexible strategy.

We're Here to Help Confidence: 78% Arrow up

We're Here to Help is a 2007 Kafkaesque comedy film written and directed by Jonothan Cullinane and produced by South Pacific Pictures.

Substance abuse Confidence: 65% Arrow

WEBSITE SPEED

drugfree.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.5s

This domain loads at the median speed of 2.5 seconds.

Speed Percentile

31%

drugfree.org is faster than approximately 31 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #161.275 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for drugfree.org

Daily visitors by country

  • drugfree.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (78.4%)
  • Flaf icon for other countryOthers (21.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #65.689

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How drugfree.org looks like on a mobile device such as an iPhone.

Tablet
How drugfree.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #f0f0f0
  • 19% #ffffff
  • 10% #00b0c0
  • 8% #708090
  • 5% #e0f0f0
  • 5% #10b0d0
  • 4% #b0c0d0
  • 3% #8090a0
  • 2% #a09090
  • 2% #f0ffff
  • 2% #30b0c0
  • 2% #90a0b0

Text/code ratio

drugfree.org's text/code ratio is 2.66%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.66%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 0
  • <H3> 0
  • <H4> 1
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Where families find answers on substance use | partnership for drug-free kids
ı want to help
Original text
<H4>
4th level heading
Transform a family's journey by giving a gift of hope today
<H5>
5th level heading
Exciting changes are coming
Alt attributes Arrow up

We found 14 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on drugfree.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.163
  • Likes 1.272
  • Shares 3.487
  • Comments 404
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 03/04/1997 22 years, 11 months, 20 days ago
Last Modified 11/22/2018 1 year, 2 months, 27 days ago
Nameservers Arrow up
Host IP Address Country
ns-1056.awsdns-04.org 205.251.196.32 Flag for United StatesUnited States
ns-510.awsdns-63.com 205.251.193.254 Flag for United StatesUnited States
ns-997.awsdns-60.net 205.251.195.229 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 3.226.60.59
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

HEALTH & FITNESS > SUBSTANCE ABUSE COMPETITORS IN UNITED STATES

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