Whois & Analysis for easalytics.com

Marketing performance measurement (MPM), or marketing performance management, is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.

Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked.

ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment.

Instead of money that is 'tied' up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically 'risked'.

Marketing spending is typically expensed in the current period (operational expenditure or OPEX).

Data visualization or data visualisation is viewed by many disciplines as a modern equivalent of visual communication.

It involves the creation and study of the visual representation of data, meaning "information that has been abstracted in some schematic form, including attributes or variables for the units of information".

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.