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SEO Report for eastern.edu

December 24, 2019 3:07 PM
Desktop screen Desktop screenshot for eastern.edu

SEO SCORE

Favicon for eastern.edueastern.edu
41

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Education  >  College / Graduate School  >  Distance Learning
• Online since
March 28, 1995 (explore Wayback Machine)
• Age
25 years, 3 months, 19 days
• Alexa Rank
#213.620, eastern.edu is in the world's top 1 million websites
• Owner
Eastern University (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by SomeOrganization has expired on November 17, 2018.
Title Tag
Eastern University | Christian University in Philadelphia | Undergraduate, Graduate and Online Degrees
Length: 102 (recommended: 10 to 70)
Meta Description
Eastern University is a Christian university in Philadelphia dedicated through teaching, scholarship, service, spiritual formation, student development and societal involvement to the preparation of undergraduate and graduate students.
Length: 235 (recommended: 50 to 160)
Google preview
Desktop Version

Eastern University | Christian University in Philadelphia | Undergradu...

https://eastern.edu

Eastern University is a Christian university in Philadelphia dedicated through teaching, scholarship, service, spiritual formation, student development and societal...

Mobile Version

Favicon for eastern.edu https://eastern.edu

Eastern University | Christian University in Philadelphia | Undergradu...

Eastern University is a Christian university in Philadelphia dedicated through teaching, scholarship, service, spiritual formation...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by eastern.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Philadelphia Confidence: 74% Arrow up

Philadelphia is the largest city in the Commonwealth of Pennsylvania and the fifth-most populous city in the United States, with an estimated population of 1,567,442 and more than 6 million in the seventh-largest metropolitan statistical area.

Philadelphia is the economic and cultural anchor of the Delaware Valleya region located in the Northeastern United States at the confluence of the Delaware and Schuylkill rivers with 7.2 million people residing in the eighth-largest combined statistical area in the United States.

Eastern University (United States) Confidence: 73% Arrow up

Eastern University is a co-educational, comprehensive Christian university located in St. Davids, Pennsylvania, near Philadelphia on the Pennsylvania Main Line.

The school is affiliated with the American Baptist Churches USA and has undergraduate and graduate programs and an interdenominational Christian student body, faculty and administration.

Undergraduate education Confidence: 69% Arrow up

Undergraduate education is the post-secondary education previous to the postgraduate education.

It includes all the academic programs up to the level of a bachelor's degree.

For example, in the United States an entry level university student is known as an undergraduate, while students of higher degrees are known as graduates.

In some other educational systems and subjects, undergraduate education is post-secondary education up to the level of a master's degree; this is the case for some science courses in Britain and some medicine courses in Europe.

Christian Confidence: 68% Arrow
Graduate school Confidence: 68% Arrow

WEBSITE SPEED

eastern.edu website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

67%

eastern.edu is faster than approximately 67 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #213.620 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for eastern.edu

Daily visitors by country

  • eastern.edu daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (53.1%)
  • Flag for MalawiMalawi (29.9%)
  • Flaf icon for other countryOthers (17%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #75.474
Flag for MalawiMalawi #102

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How eastern.edu looks like on a mobile device such as an iPhone.

Tablet
How eastern.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #ffffff
  • 15% #504030
  • 11% #403030
  • 10% #606040
  • 5% #908050
  • 5% #b0a070
  • 4% #e0e0d0
  • 4% #807050
  • 4% #c0b080
  • 4% #e0d0c0
  • 3% #a09060
  • 3% #802040

Text/code ratio

eastern.edu's text/code ratio is 6.76%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.76%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Main menu
What’s happening at eastern
Featured news storıes
Open houses
Upcomıng events
<H3>
3rd level heading
Eastern university hosted special screening and faith summit surrounding new “just mercy” movie
Eastern university’s college of business and leadership receives acbsp accreditation
President matthews to conduct christmas concert at kimmel center featuring eastern university ensembles
The eastern experiment: 24-hour new play fest (2)
Star of bethlehem planetarium christmas show (dec. 13, 14, 20, 21) (2)
Alt attributes Arrow up

We found 31 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 22 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on eastern.edu /sites/default/files/styles/thumbnail/public/2018-05/Faith_Mission_Values_Icon_0.png?itok=CZXFUSvP 1
Image with missing alt attribute found on eastern.edu /sites/default/files/styles/thumbnail/public/2018-06/Courage-Stories.png?itok=_6yukmxP 1
Image with missing alt attribute found on eastern.edu /sites/default/files/styles/thumbnail/public/2018-05/Faith_Mission_Values_Icon3.png?itok=H1UgNJll 1
Image with missing alt attribute found on eastern.edu /sites/default/files/styles/thumbnail/public/2018-05/Faith_Mission_Values_Icon4.png?itok=0FZzllEv 1
Image with missing alt attribute found on eastern.edu /sites/default/files/styles/thumbnail/public/2018-05/Faith_Mission_Values_Icon6.png?itok=xi6c74Cl 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on eastern.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 835
  • Likes 140
  • Shares 656
  • Comments 39
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 03/28/1995 25 years, 3 months, 19 days ago
Last Modified 09/26/2019 9 months, 22 days ago
Expiration Date 07/31/2020 16 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 35.169.153.158
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Organization
Eastern University
Address
1300 Eagle Road
City
St. Davids
Zip
19087
State
PA
Country
USA
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