Whois & Analysis for eastpak.com

Eastpak is an American worldwide lifestyle brand founded in Boston, USA, specializing in the design, development, manufacturing and worldwide marketing and distribution of a range of products including bags, backpacks, travel gear and accessories.

The company began as Eastern Canvas Products USA, Inc. in 1952, producing bags and packs for the US military before focusing on the consumer market under the brand name Eastpak as of 1976.

It is part of the VF Corporation brand portfolio.

A backpack — also called bookbag, kitbag, knapsack, rucksack, pack, or sackpack backsack — is, in its simplest form, a cloth sack carried on one's back and secured with two straps that go over the shoulders, but there can be variations to this basic design.

Lightweight types of backpacks are sometimes worn on only one shoulder strap.

Baggage or luggage consists of bags, cases, and containers which hold a traveller's articles during transit.

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.