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SEO Report for edinburgh.org

December 7, 2019 11:40 AM
Desktop screen Desktop screenshot for edinburgh.org

SEO SCORE

Favicon for edinburgh.orgedinburgh.org
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Travel  >  United Kingdom
• Online since
• Age
24 years, 11 months, 9 days
• Alexa Rank
#564.923, edinburgh.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Starfield Technologies, Inc. is valid from June 10, 2019 to July 2, 2020.
Title Tag
The Official Guide to Edinburgh - This is Edinburgh
Length: 51 (recommended: 10 to 70)
Meta Description
This is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.
Length: 127 (recommended: 50 to 160)
Google preview
Desktop Version

The Official Guide to Edinburgh - This is Edinburgh

https://edinburgh.org

This is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.

Mobile Version

Favicon for edinburgh.org https://edinburgh.org

The Official Guide to Edinburgh - This is Edinburgh

This is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by edinburgh.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Scotland Confidence: 79% Arrow up

Scotland (Scots) is a country that is part of the United Kingdom and covers the northern third of the island of Great Britain.

It shares a border with England to the south, and is otherwise surrounded by the Atlantic Ocean, with the North Sea to the east and the North Channel and Irish Sea to the south-west.

In addition to the mainland, the country is made up of more than 790 islands, including the Northern Isles and the Hebrides.

Edinburgh Confidence: 78% Arrow up

Edinburgh (or) is the capital city of Scotland and one of its 32 local government council areas.

Located in Lothian on the Firth of Forth's southern shore, it is Scotland's second most populous city and the seventh most populous in the United Kingdom.

The 2014 official population estimates are 464,990 for the city of Edinburgh, 492,680 for the local authority area, and 1,339,380 for the city region as of 2014 (Edinburgh lies at the heart of the proposed Edinburgh and South East Scotland city region).

Recognised as the capital of Scotland since at least the 15th century, Edinburgh is home to the Scottish Parliament and the seat of the monarchy in Scotland.

The city is also the annual venue of the General Assembly of the Church of Scotland and home to national institutions such as the National Museum of Scotland, the National Library of Scotland and the Scottish National Gallery.

It is the largest financial centre in the UK after London.

WEBSITE SPEED

edinburgh.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

54%

edinburgh.org is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #564.923 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for edinburgh.org

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How edinburgh.org looks like on a mobile device such as an iPhone.

Tablet
How edinburgh.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #ffffff
  • 8% #302010
  • 7% #e02020
  • 6% #70c0a0
  • 4% #f0d0d0
  • 3% #fff0f0
  • 3% #f0e0e0
  • 3% #201000
  • 3% #703020
  • 3% #e03030
  • 3% #f0f0f0
  • 2% #e0c0c0

Text/code ratio

edinburgh.org's text/code ratio is 9.87%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.87%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 8
  • <H4> 48
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
This is edinburgh
<H2>
2nd level heading
Things to do
<H3>
3rd level heading
What's on
Latest blog posts
Social
Sign up to news & offers
Contact
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Brochures
Accessible edinburgh
Hidden gems
Edinburgh city pass and royal edinburgh ticket
Edinburgh festivals
Alt attributes Arrow up

We found 58 images on this website.
58 ALT attributes are missing on your image tags. The issue affects 58 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on edinburgh.org /media/106642/united-kingdom.png 1
Image with missing alt attribute found on edinburgh.org /media/106635/France.png 1
Image with missing alt attribute found on edinburgh.org /media/106636/Germany.png 1
Image with missing alt attribute found on edinburgh.org /media/106640/Spain.png 1
Image with missing alt attribute found on edinburgh.org /media/106637/Italy.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 58 images on edinburgh.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.159
  • Likes 123
  • Shares 959
  • Comments 77
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 05/01/1995 24 years, 11 months, 9 days ago
Last Modified 04/28/2019 11 months, 12 days ago
Nameservers Arrow up
Host IP Address Country
ns2.netnames.net 156.154.131.100 Flag for United StatesUnited States
ns1.netnames.net 156.154.130.100 Flag for United StatesUnited States
ns5.netnames.net 156.154.130.100 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 54.72.230.70
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031

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