edinburgh.org Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

SEO SCORE

edinburgh.org
Make your link ↑ do-follow

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner

Private

• Category

Travel > United Kingdom

• Online since

May 1, 1995 Explore Wayback Machine

• Age

28 years, 12 months, 1 day

• Alexa Rank

#564.923, edinburgh.org is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by Starfield Technologies, Inc. has expired on July 2, 2020.

✅ Title Tag

The Official Guide to Edinburgh - This is Edinburgh
Length: 51 (recommended: 10 to 70)

✅ Meta Description

This is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.
Length: 127 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

The Official Guide to Edinburgh - This is Edinburgh

https://edinburgh.org

This is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.

Mobile Version

https://edinburgh.org

The Official Guide to Edinburgh - This is Edinburgh

This is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.

❌ Encoding

No language/character encoding is specified

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://edinburgh.org	https://edinburgh.org/
https://edinburgh.org	https://edinburgh.org/
http://www.edinburgh.org	https://edinburgh.org/
https://www.edinburgh.org	https://edinburgh.org/

✅ Robots.txt

https://edinburgh.org/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by edinburgh.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Scotland Confidence: 79%

Scotland (Scots) is a country that is part of the United Kingdom and covers the northern third of the island of Great Britain. It shares a border with England to the south, and is otherwise surrounded by the Atlantic Ocean, with the North Sea to the east and the North Channel and Irish Sea to the south-west. In addition to the mainland, the country is made up of more than 790 islands, including the Northern Isles and the Hebrides.

Edinburgh Confidence: 78%

Edinburgh (or) is the capital city of Scotland and one of its 32 local government council areas. Located in Lothian on the Firth of Forth's southern shore, it is Scotland's second most populous city and the seventh most populous in the United Kingdom. The 2014 official population estimates are 464,990 for the city of Edinburgh, 492,680 for the local authority area, and 1,339,380 for the city region as of 2014 (Edinburgh lies at the heart of the proposed Edinburgh and South East Scotland city region). Recognised as the capital of Scotland since at least the 15th century, Edinburgh is home to the Scottish Parliament and the seat of the monarchy in Scotland. The city is also the annual venue of the General Assembly of the Church of Scotland and home to national institutions such as the National Museum of Scotland, the National Library of Scotland and the Scottish National Gallery. It is the largest financial centre in the UK after London.

WEBSITE SPEED

❌ edinburgh.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

54%

edinburgh.org is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #564.923 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How edinburgh.org looks like on a mobile device such as an iPhone.

Tablet
How edinburgh.org looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

23% #ffffff
8% #302010
7% #e02020
6% #70c0a0
4% #f0d0d0
3% #fff0f0
3% #f0e0e0
3% #201000
3% #703020
3% #e03030
3% #f0f0f0
2% #e0c0c0

Text/code ratio

ⓘ edinburgh.org's text/code ratio is 9.87%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 9.87%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 1
<H3> 8
<H4> 48
<H5> 0
<H6> 0

<H1>

Top level heading
This is edinburgh

<H2>

2^nd level heading
Things to do

<H3>

3^rd level heading
What's on
Latest blog posts
Social
Sign up to news & offers
Contact
Connect
Sitemap
Legal ınformation

<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4^th level heading
Brochures
Accessible edinburgh
Hidden gems
Edinburgh city pass and royal edinburgh ticket
Edinburgh festivals
Local heroes
Christmas in edinburgh 2019
The 1872 cup
Edinburgh rugby vs wasps
The waverley sessions
Castle of light
Christmas at the botanics
Edinburgh's big sleep out
Scottish ballet the snow queen
The ıtalian connection
Burke & hare: the business of murder
Parasites: battle for survival
Lion king
David mach: odyssey
Christmas at waverley mall

❌ Alt attributes

We found 58 images on this website.
58 ALT attributes are missing on your image tags. The issue affects 58 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image	Image URL	Occurrences
	/media/106642/united-kingdom.png	1
	/media/106635/France.png	1
	/media/106636/Germany.png	1
	/media/106640/Spain.png	1
	/media/106637/Italy.png	1
	/media/106641/China.png	1
	/media/106639/Portugal.png	1
	/media/106638/Japan.png	1
	/Content/images/weather/03d.png	1
	/media/1836911/Adagio-1.jpg	1
	/media/1836904/Wows-Hero-Panel-Oct-2019-.jpg	1
	/media/1323238/City-Pass-v2.jpg	1
	/media/349191/santa.jpg	1
	/media/1836894/Meeting-Edinburgh-Christmas-Offers.jpg	1
	/media/1186172/West-Bow-Thumb.jpg	1
	/media/743477/Edinburgh-Castle-Sunset.JPG	1
	/media/284827/Manna-House.jpg	1
	/media/1683317/Royal-Edinburgh-Ticket-Thumb.jpg	1
	/media/1403973/Festival-Thumb-2018.jpg	1
	/media/226654/Gordon-Millar.JPG	1
	/media/121113/Christmas-Elves_430.jpg	1
	/media/1836848/1872-Cup-430x215.jpg	1
	/media/1836901/Wasps-Thumb.jpg	1
	/media/1713630/Waverley-Sessions-Thumb.jpg	1
	/media/1713702/Castle-of-Light-Thumb.jpg	1
	/media/1392073/Christmas-at-the-Botanics-2018-Thumb.jpg	1
	/media/1713669/Big-Sleep-Out-Thumb.jpg	1
	/media/1713668/The-Snow-Queen-Thumb.jpg	1
	/media/1713599/Allan-Ramsay-Katherine-Hall-of-Dunglass-Thumb.jpg	1
	/media/1683344/Burke-and-Hare-Thumb.jpg	1
	/media/1713665/Parasites-Thumb.jpg	1
	/media/1836886/Lion-King-Thumbnail.jpg	1
	/media/486032/David-Mach-430x215.png	1
	/media/1836915/Waverley-Thumb.jpg	1
	/media/1799388/Chinese-New-Year-Thumb.jpg	1
	/media/1713683/Burns-and-Beyond-2019-Thumb.jpg	1
	/media/1713684/Pride-and-Prejudice-Thumb.jpg	1
	/media/1713687/Oor-Wullie-Thumb.jpg	1
	/media/1713685/Tyrannosaurs-Thumb.jpg	1
	/media/1836882/cardiff-blues-whats-on-page-thumbnail.jpg	1
	/media/1461175/Edinburgh-Wellbeing-Festival-Thumb.jpg	1
	/media/1799385/Six-Thumb.jpg	1
	/media/1799384/Guinness-Six-Nations-2020-Thumb.jpg	1
	/media/1505343/Capital-Sci-Fi-Con-2019-Thumb.jpg	1
	/media/1836900/Thumbnail.jpg	1
	/media/1836864/Declaration-of-Arbroath-Thumbnail.jpg	1
	/media/1836866/Susan-Boyle-Thumbnail.jpg	1
	/media/1836874/WeeDub-Thumbnail.jpg	1
	/media/1836872/Scottish-Motorcycle-Show-Thumbnail.jpg	1
	/media/1836881/Edinburgh-Science-Festival-Thumb.jpg	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 58 images on edinburgh.org. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 198 links on the homepage of this website.

ⓘ Internal links : 177

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
Home	text	/
Discover	text	/discover/
Things To Do	text	/things-to-do/
Neighbourhoods	text	/neighbourhoods/
Edinburgh on Film	text	/edinburgh-on-film/
What's on in Edinburgh	text	/whats-on/
Where to Stay	text	/hotels/
Travel	text	/travel/
Top Edinburgh Offers	text	/offers/
Edinburgh City Pass and Royal Edinburgh Ticket	text	/pass/
Media Centre	text	/media-centre/
Study	text	/study/
Conference	text	/conference/
Film	text	/film/
	image	/french/
	image	/german/
	image	/spanish/
	image	/italian/
	image	/mandarin/
	image	/portuguese/
	image	/japanese/
Whats On	text	/whats-on/
Hotels	text	/hotels/
Offers	text	/offers/
Pass	text	/pass/
Find your perfect Edinburgh hotel	text	/hotels/
What's On This December	text	/whats-on/
Things to Do	text	/things-to-do/
	image	/brochures/
Brochures	text	/brochures/
See more	text	/brochures/
	image	/discover/edinburgh-city-guides/accessible/
Accessible Edinburgh	text	/discover/edinburgh-city-guides/accessible/
See more	text	/discover/edinburgh-city-guides/accessible/
	image	/things-to-do/hidden-gems/
Hidden Gems	text	/things-to-do/hidden-gems/
See more	text	/things-to-do/hidden-gems/
	image	/pass/
See more	text	/pass/
	image	/discover/edinburgh-festivals/
Edinburgh Festivals	text	/discover/edinburgh-festivals/
See more	text	/discover/edinburgh-festivals/
	image	/things-to-do/local-heroes/
Local Heroes	text	/things-to-do/local-heroes/
See more	text	/things-to-do/local-heroes/
	image	/whats-on/christmas-in-edinburgh/
Christmas in Edinburgh 2019	text	/whats-on/christmas-in-edinburgh/
See more	text	/whats-on/christmas-in-edinburgh/
	image	/whats-on/the-1872-cup/
The 1872 Cup	text	/whats-on/the-1872-cup/

ⓘ External links : 21

Anchor	Type	URL
About Marketing Edinburgh	text	http://thisisedinburgh.com/about-marketing-edinburgh/
Advertise With Us	text	http://thisisedinburgh.com/advertise-with-us
Invest	text	http://www.investinedinburgh.com/invest.aspx
No anchor	empty	http://www.twitter.com/edinburgh
No anchor	empty	https://www.facebook.com/edinburgh
No anchor	empty	https://plus.google.com/113952746007375408644/posts
No anchor	empty	http://www.pinterest.com/thisisedinburgh/
No anchor	empty	http://www.youtube.com/user/thisisedinburgh
No anchor	empty	http://instagram.com/thisisedinburgh/
Enter now	text	https://edinburghwows.com/
Find out more	text	https://www.edinburghcitypass.com/?utm_source=marketing%20edinburgh&utm_medium=website&utm_c...
Christmas Packages	text	https://www.meetingedinburgh.com/christmas-parties-and-festive-packages
Facebook	text	https://www.facebook.com/edinburgh
Twitter	text	https://twitter.com/edinburgh
#thisisedinburgh	text	https://twitter.com/search?q=%23thisisedinburgh&src=typd
Tweets by Edinburgh	text	https://twitter.com/edinburgh
Twitter	text	http://www.twitter.com/edinburgh
Google Plus	text	https://plus.google.com/113952746007375408644/posts
Pinterest	text	http://www.pinterest.com/thisisedinburgh/
YouTube	text	http://www.youtube.com/user/thisisedinburgh
Instagram	text	http://instagram.com/thisisedinburgh/

DOMAIN REGISTRAR

ⓘ Domain Registrar	CSC CORPORATE DOMAINS, INC.
ⓘ Registration Date	05/01/1995 28 years, 12 months, 1 day ago
ⓘ Last Modified	04/28/2019 4 years, 12 months, 3 days ago

Nameservers

Host	IP Address	Country
ns2.netnames.net	156.154.131.100	United States
ns1.netnames.net	156.154.130.100	United States
ns5.netnames.net	156.154.130.100	United States
ns6.netnames.net	156.154.131.100	United States