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SEO Report for ef.edu

January 15, 2020 7:33 AM
Desktop screen Desktop screenshot for ef.edu

SEO SCORE

Favicon for ef.eduef.edu
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Education
• Online since
• Age
9 years, 7 months, 28 days
• Alexa Rank
#127.727, ef.edu is in the world's top 1 million websites
• Owner
EF International Language Centers (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Corporation Service Company has expired on August 27, 2020.
Title Tag
EF Education First - Educational Tours & Language Programs Abroad
Length: 69 (recommended: 10 to 70)
Meta Description
EF, world leader in international education since 1965. Offering educational tours, immersion language learning, cultural exchange and academic programs around the world. Whether you study abroad, learn a language at one of our language schools, host an exchange student or travel with your teacher or professor to exciting new destinations, our programs will expand your horizons, teach you new skills and show you the world.
Length: 426 (recommended: 50 to 160)
Google preview
Desktop Version

EF Education First - Educational Tours & Language Programs Abroad

https://ef.edu

EF, world leader in international education since 1965. Offering educational tours, immersion language learning, cultural exchange and academic programs around the w...

Mobile Version

Favicon for ef.edu https://ef.edu

EF Education First - Educational Tours & Language Programs Abroad

EF, world leader in international education since 1965. Offering educational tours, immersion language learning, cultural exchange...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots NOYDIR,NOODP
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ef.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
EF Education First Confidence: 86% Arrow up

EF Education First (abbreviated as EF) is an international education company that specializes in language training, educational travel, academic degree programs, and cultural exchange.

The company was founded in 1965 by Bertil Hult in the Swedish university town of Lund.

The company is privately held by the Hult family and is headquartered in Lucerne, Switzerland.

Language education Confidence: 72% Arrow up

Language education refers to the process and practice of acquiring a second or foreign language.

It primarily is a branch of applied linguistics, however can be considered an interdisciplinary field.

There are four main learning categories for language education: communicative competencies, proficiencies, cross-cultural experiences, and multiple literacies.

Show You the World Confidence: 71% Arrow up

Show You the World is a studio album by American hip hop musician The Grouch.

It was released on Legendary Music on April 8, 2008.

Student exchange program Confidence: 68% Arrow
Language immersion Confidence: 66% Arrow

WEBSITE SPEED

ef.edu website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

63%

ef.edu is faster than approximately 63 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #127.727 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • ef.edu daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (72.5%)
  • Flag for IndiaIndia (9.3%)
  • Flaf icon for other countryOthers (18.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #51.179
Flag for IndiaIndia #173.231

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ef.edu looks like on a mobile device such as an iPhone.

Tablet
How ef.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 48% #f0f0f0
  • 20% #ffffff
  • 13% #303030
  • 4% #a0b0b0
  • 3% #709090
  • 3% #b0c0c0
  • 2% #406040
  • 1% #80a0a0
  • 1% #507050
  • 1% #807060
  • 0% #709070
  • 0% #608060

Text/code ratio

ef.edu's text/code ratio is 2.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 14
  • <H3> 24
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Ef opens up a world of possibilities
Educational travel (2)
Learn a language (2)
Host a student (2)
Global boarding school (2)
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Host a student
Ef high school exchange year
Ef ınternational language centers
Educational travel
Ef educational tours
Alt attributes Arrow up

We found 4 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on ef.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.236
  • Likes 401
  • Shares 2.594
  • Comments 241
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 04/02/2013 9 years, 7 months, 28 days ago
Last Modified 09/24/2019 3 years, 2 months, 4 days ago
Expiration Date 03/31/2020 Expired

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.77.114.145
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031

OWNER

The owner's whois contact information is public.
Organization
EF International Language Centers
Address
200 Lake Street
City
Boston
Zip
02135
State
MA
Country
USA
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