✅ 7 criteria passed
❌ 4 criteria to solve
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Global Petcare, Food, Mars Wrigley and Edge Brands
http://effem.com
Mars proudly makes the treats, nutritious meals, & many of your favorite products for over 100 years. Learn why we're ready to become a part of your family.
http://effem.com
Global Petcare, Food, Mars Wrigley and Edge Brands
Mars proudly makes the treats, nutritious meals, & many of your favorite products for over 100 years. Learn why we're ready to...
| Alternate URL | Hreflang |
| https://www.mars.com/home | en |
No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.
| URL | Resolved URL |
| http://effem.com | https://www.mars.com/ |
| https://effem.com | HTTP header error |
| http://www.effem.com | https://www.mars.com/ |
| https://www.effem.com | HTTP header error |
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| ⓘ viewport | width=device-width, initial-scale=1 |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by effem.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Mars, Incorporated Confidence: 73% 
|
|
Nutrition Confidence: 66%
|
|
Food Confidence: 64% 
|
✅ effem.com website speed is normal. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 1.4 seconds.
effem.com is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #138.608 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 India |
#167.641 |
 Thailand |
#12.931 |
 Russian Federation |
#53.330 |
 United States of America |
#69.415 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
| Top level heading |
| United states |
| Join us and take the #pledgeforplanet |
| Learn about our progress |
| Our legacy defines our next century |
| Connect with us |
| 2nd level heading |
| Follow us |
| Contact us |
| Social media navigation |
| ınnovation for generations |
| Footer primary |
| Footer secondary |
We found 70 images on this website.
11
ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 11 images on effem.com. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
For a better readability, only the first 50 external links are shown below.
| ⓘ Domain Registrar | NOM IQ LTD (DBA COM LAUDE) |
| ⓘ Registration Date | 10/25/1994 29 years, 11 months, 28 days ago |
| ⓘ Last Modified | 09/25/2019 5 years, 23 days ago |
| ⓘ Expiration Date | 10/24/2020 Expired |
Others (28.8%)
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.