Whois & Analysis for escalated.io

Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising.

In this type of advertising, the owners of websites that post the ads are paid an amount of money determined by how many visitors to the sites click on the ads.

Fraud occurs when a person, automated script or computer program imitates a legitimate user of a web browser, clicking on such an ad without having actual interest in the target of the ad's link.

Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.

In law, fraud is deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.

Fraud itself can be a civil wrong (i.e., a fraud victim may sue the fraud perpetrator to avoid the fraud and/or recover monetary compensation), a criminal wrong (i.e., a fraud perpetrator may be prosecuted and imprisoned by governmental authorities) or it may cause no loss of money, property or legal right but still be an element of another civil or criminal wrong.

The purpose of fraud may be monetary gain or other benefits, such as obtaining a driver's license or qualifying for a mortgage by way of false statements.

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.

Ad fraud (also referred to as Invalid Traffic) is concerned with theory and practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue.

While ad fraud is more generally associated with banner ads, video ads and in-app ads, click fraud has been associated with search marketing and conversion fraud with affiliate marketing.

Ad fraud is the categorical term inclusive of all forms of online advertising fraud.

In 2004 Google's CFO George Reyes said that fraud is the biggest threat to internet economy with the first research paper covering the topic in 1999 or earlier.

In 2016 World Federation of Advertisers published its first guidance on Ad fraud to advice its members on how to counter the problem allegedly eating close to US$20 billion of its members ad budgets in 2015.

Malware, short for malicious software, is any software used to disrupt computer or mobile operations, gather sensitive information, gain access to private computer systems, or display unwanted advertising.

Before the term malware was coined by Yisrael Radai in 1990, malicious software was referred to as computer viruses.

The first category of malware propagation concerns parasitic software fragments that attach themselves to some existing executable content.

The fragment may be machine code that infects some existing application, utility, or system program, or even the code used to boot a computer system.

Malware is defined by its malicious intent, acting against the requirements of the computer user, and does not include software that causes unintentional harm due to some deficiency.