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SEO Report for escalated.io

January 14, 2020 2:20 PM
Desktop screen Desktop screenshot for escalated.io

SEO SCORE

Favicon for escalated.ioescalated.io
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Technology & Computing
• Online since
December 9, 2018 (explore Wayback Machine)
• Age
1 year, 2 months, 11 days
• Alexa Rank
#385.624, escalated.io is in the world's top 1 million websites

FREE FORM BUILDER

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Use our free online form builder to create any type of form for escalated.io.

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GoDaddy.com, Inc. is valid from March 5, 2019 to March 5, 2020.
Title Tag
Ad Fraud Prevention & Monitoring Platform
Length: 45 (recommended: 10 to 70)
Meta Description
Protect from invalid traffic, ad fraud, click fraud, and other malicious activities. Increase brand safety and protect your relationships.
Length: 138 (recommended: 50 to 160)
Google preview
Desktop Version

Ad Fraud Prevention & Monitoring Platform

https://escalated.io

Protect from invalid traffic, ad fraud, click fraud, and other malicious activities. Increase brand safety and protect your relationships.

Mobile Version

Favicon for escalated.io https://escalated.io

Ad Fraud Prevention & Monitoring Platform

Protect from invalid traffic, ad fraud, click fraud, and other malicious activities. Increase brand safety and protect your relati...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by escalated.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Click fraud Confidence: 90% Arrow up

Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising.

In this type of advertising, the owners of websites that post the ads are paid an amount of money determined by how many visitors to the sites click on the ads.

Fraud occurs when a person, automated script or computer program imitates a legitimate user of a web browser, clicking on such an ad without having actual interest in the target of the ad's link.

Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.

Fraud Confidence: 70% Arrow up

In law, fraud is deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.

Fraud itself can be a civil wrong (i.e., a fraud victim may sue the fraud perpetrator to avoid the fraud and/or recover monetary compensation), a criminal wrong (i.e., a fraud perpetrator may be prosecuted and imprisoned by governmental authorities) or it may cause no loss of money, property or legal right but still be an element of another civil or criminal wrong.

The purpose of fraud may be monetary gain or other benefits, such as obtaining a driver's license or qualifying for a mortgage by way of false statements.

Brand Confidence: 69% Arrow up

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.

Ad fraud Confidence: 66% Arrow
Malware Confidence: 62% Arrow

WEBSITE SPEED

escalated.io website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

80%

escalated.io is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #385.624 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for escalated.io

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How escalated.io looks like on a mobile device such as an iPhone.

Tablet
How escalated.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 38% #f0f0f0
  • 21% #ffffff
  • 12% #808090
  • 11% #707080
  • 10% #606070
  • 1% #f0ffff
  • 1% #fff0f0
  • 1% #a0a0b0
  • 1% #f0f0ff
  • 1% #603050
  • 1% #fff0ff
  • 0% #502040

Text/code ratio

escalated.io's text/code ratio is 6.89%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.89%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 8
  • <H3> 14
  • <H4> 19
  • <H5> 0
  • <H6> 28
<H1>
Top level heading
ınvalıd traffıc preventıon & monıtorıng
<H2>
2nd level heading
Detect and filter ad fraud in real-time
The problem
The solution
Bot & other ınvalid traffic we detect
Use cases
<H3>
3rd level heading
$ 15
$ 27
$ 49
$ 135
$ 199
<H4>
4th level heading
Tagmanager
Event scoring apı
Monitoringpixel
For publishers & website owners
For advertisers & marketers
<H6>
6th level heading
Requests (14)
Per month (7)
~ $ 12 monthly
~ $ 21 monthly
~ $ 39 monthly
Alt attributes Arrow up

We found 25 images on this website.
25 ALT attributes are missing on your image tags. The issue affects 12 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 25 images on escalated.io. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 12/09/2018 1 year, 2 months, 11 days ago
Last Modified 12/10/2019 2 months, 10 days ago

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 18.223.11.204
  • Country
  • Flag for United StatesUnited States
  • Region
  • Ohio , Dublin
  • Latitude and Longitude
  • 40.0992 : -83.1141

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