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Whois & Analysis for escentual.com

Dec 11, 2019 10:43 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
RK Aggarwal Ltd
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Cardiff
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Email
https://webform.meshdigital.com
• Domain Registrar
123-Reg Limited
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for escentual.com

SEO SCORE

escentual.com
Make your link ↑ do-follow
79

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty
• Online since
March 27, 2002 Explore Wayback Machine
• Age
22 years, 7 months, 13 days
• Alexa Rank
#115.578, escentual.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on November 25, 2020.
✅ Title Tag
Escentual.com - Perfume & Cosmetics - Skin, Hair & Body Care
Length: 68 (recommended: 10 to 70)
❌ Meta Description
The Premier Beauty Destination – Authorised retailer for Beauty, Fragrance, Skincare, Make-up and Haircare brands from Clarins to Vichy, Calvin Klein to Versace. Free Delivery & Gift Wrapping.
Length: 198 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Escentual.com - Perfume & Cosmetics - Skin, Hair & Body Care

https://escentual.com

The Premier Beauty Destination – Authorised retailer for Beauty, Fragrance, Skincare, Make-up and Haircare brands from Clarins to Vichy, Calvin Klein to Versace. Fre...

Mobile Version

https://escentual.com

Escentual.com - Perfume & Cosmetics - Skin, Hair & Body Care

The Premier Beauty Destination – Authorised retailer for Beauty, Fragrance, Skincare, Make-up and Haircare brands from Clarins to...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.escentual.com/ en-GB
https://www.escentual.com/en-US/ en-US
https://www.escentual.com/en-CN/ en-CN
https://www.escentual.com/en-AX/ en-AX
https://www.escentual.com/en-AD/ en-AD
SEE MORE
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://escentual.com https://www.escentual.com/
https://escentual.com https://www.escentual.com/
http://www.escentual.com https://www.escentual.com/
https://www.escentual.com https://www.escentual.com/
✅ Robots.txt
https://www.escentual.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ robots INDEX,FOLLOW

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by escentual.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Calvin Klein Confidence: 91% Arrow up

Calvin Klein Inc. is an American fashion house founded by the fashion designer Calvin Klein.

The company is headquartered in Midtown Manhattan, New York City and is currently owned by PVH.
Clarins Confidence: 88% Arrow up

Clarins Group, trading as Clarins, is a French luxury cosmetics company, which manufactures worldwide prestige skincare, cosmetics and fragrances, usually through high-end department stores and selected pharmacies.
Versace Confidence: 84% Arrow up

Gianni Versace S.p.A., usually referred to as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978.

The main collection of the brand is Versace, which produces upmarket Italian-made ready-to-wear and leather accessories, while other diffusion lines are Versace Collection (mainly in the US), Versus Versace and Versace Jeans.

The Versace logo is the head of Medusa, a Greek mythological figure.

The logo came from the floor of ruins in Rome that the Versace siblings played in as children.

Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back.

He hoped his company would have the same effect on people.

The Versace brand is known for having flashy prints and bright colors.
Cosmetics Confidence: 80% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.
Vichy cosmetics Confidence: 80% Arrow up

Vichy ("Vichy Laboratoires") is a premium brand of skincare, bodycare, make-up and anti-aging products owned by L'Oréal under its Active Cosmetics division.

Thermal spa water from the hot springs of the town of Vichy, France, is the only water source used in its formulations.

The company was founded in 1931.

WEBSITE SPEED

✅ escentual.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

36%

escentual.com is faster than approximately 36 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #115.578 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • escentual.com daily visitors distribution - Total: 3 countries
  • Flag for NorwayNorway (20.8%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (18.4%)
  • Flag for United States of AmericaUnited States of America (11.7%)
  • Flaf icon for other countryOthers (49.1%)

Traffic country ranks

Country Rank
Flag for NorwayNorway #1.978
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #10.238
Flag for United States of AmericaUnited States of America #190.401

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How escentual.com looks like on a mobile device such as an iPhone.

Tablet
How escentual.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 56% #ffffff
  • 24% #f0f0f0
  • 6% #f0f0ff
  • 4% #e07070
  • 3% #000000
  • 2% #d08080
  • 1% #f0c0c0
  • 1% #f0ffff
  • 1% #fffff0
  • 1% #fff0f0
  • 0% #e09090
  • 0% #fff0ff

Text/code ratio

ⓘ escentual.com's text/code ratio is 5.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H4>
4th level heading
Welcome!
❌ Alt attributes Arrow up

We found 53 images on this website.
5 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on escentual.com https://www.escentual.com/blog/wp-content/uploads/2019/12/5-Luxury-Fragrances-You-Want-For-Christmas... 1
Image with missing alt attribute found on escentual.com https://www.escentual.com/blog/wp-content/uploads/2019/12/5-Fragrance-Gifts-An-Industry-Expert-Would... 1
Image with missing alt attribute found on escentual.com https://www.escentual.com/blog/wp-content/uploads/2019/12/team-favourites-november-2019-Escentual-12... 1
Image with missing alt attribute found on escentual.com //googleads.g.doubleclick.net/pagead/viewthroughconversion/1071733724/?value=0&guid=ON&script=0 1
Image with missing alt attribute found on escentual.com https://bat.bing.com/action/0?ti=4017709&Ver=2&mid=26cadb53-d270-3b29-05e8-8f18bca41bc2&pi=0&lg=en-U... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on escentual.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.441
  • Likes 246
  • Shares 1.038
  • Comments 157

DOMAIN REGISTRAR

ⓘ Domain Registrar 123-REG LIMITED
ⓘ Registration Date 03/27/2002 22 years, 7 months, 13 days ago
ⓘ Last Modified 11/15/2016 7 years, 11 months, 25 days ago
ⓘ Expiration Date 03/27/2020 Expired
Nameservers Arrow up
Host IP Address Country
leia.ns.cloudflare.com 173.245.58.184 Flag for United StatesUnited States
noah.ns.cloudflare.com 2606:4700:58::adf5:3b85 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Sonassi Ltd
  • ⓘ IP Address
  • 185.11.185.5
  • ⓘ Country
  • Flag for United KingdomUnited Kingdom
  • ⓘ Region
  • England , Salford
  • ⓘ Latitude and Longitude
  • 53.4655 : -2.28135
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