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Whois & Analysis for etrade.com

Nov 24, 2019 8:49 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Not Disclosed Not Disclosed
• Organization
Not Disclosed
• Address
Not Disclosed
• City
Alpharetta
• Zip Code
30005
• State
GA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for etrade.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Investing  >  Stocks
• Online since
October 31, 1994 Explore Wayback Machine
• Age
30 years, 1 month, 14 days
• Alexa Rank
#2.586, etrade.com is in the world's top 5.000 websites!

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TECHNICAL SEO & SECURITY

Redirection
etrade.com redirects to https://us.etrade.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on June 18, 2020.
Title Tag
E*TRADE Financial | Investing, Trading & Retirement
Length: 55 (recommended: 10 to 70)
Meta Description
At E*TRADE, you're in full control of your financial future. We have the information, the analysis, and the online investing & trading tools you need. Have at it.
Length: 166 (recommended: 50 to 160)
Google preview
Desktop Version

E*TRADE Financial | Investing, Trading & Retirement

https://etrade.com

At E*TRADE, you're in full control of your financial future. We have the information, the analysis, and the online investing & trading tools you need. Have at it...

Mobile Version

https://etrade.com

E*TRADE Financial | Investing, Trading & Retirement

At E*TRADE, you're in full control of your financial future. We have the information, the analysis, and the online investing &...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by etrade.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Investing online Confidence: 81% Arrow up

Investing online, also known as online trading or trading online, is a process by which individual investors and traders buy and sell securities over an electronic network, typically with a brokerage firm.

This type of trading and investing has become the norm for individual investors and traders since late 1990s with many brokers offering services via a wide variety of online trading platforms.

E-Trade Confidence: 76% Arrow up

E-Trade Financial Corporation (stylized as E*TRADE) is a financial services company headquartered in New York City.

It is an online discount stock brokerage firm for self-directed investors.

Investors can buy and sell such securities as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone.

E-Trade Financial also provides banking services to retail investors, such as sweep deposits and savings products.

Financial market Confidence: 73% Arrow up

A financial market is a market in which people trade financial securities, commodities, and other fungible items of value at low transaction costs and at prices that reflect supply and demand.

Securities include stocks and bonds, and commodities include precious metals or agricultural products.

Futures contract Confidence: 72% Arrow up

In finance, a futures contract (more colloquially, futures) is a standardized forward contract which can be easily traded between parties other than the two initial parties to the contract.

The parties initially agree to buy and sell an asset for a price agreed upon today (the forward price), with delivery and payment occurring at a future point, the delivery date.

Because it is a function of an underlying asset, a futures contract is a derivative product.

Information Confidence: 68% Arrow

WEBSITE SPEED

etrade.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

47%

etrade.com is faster than approximately 47 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.586 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • etrade.com daily visitors distribution - Total: 8 countries
  • Flag for United States of AmericaUnited States of America (88.8%)
  • Flaf icon for other countryOthers (11.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #10.100
Flag for SpainSpain #4.030
Flag for United States of AmericaUnited States of America #487
Flag for Hong KongHong Kong #3.252
Flag for AustraliaAustralia #4.473

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How etrade.com looks like on a mobile device such as an iPhone.

Tablet
How etrade.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #ffffff
  • 34% #201050
  • 6% #707070
  • 6% #f0f0f0
  • 2% #302060
  • 2% #808080
  • 2% #b0a0c0
  • 2% #403070
  • 1% #706090
  • 1% #a090c0
  • 1% #605090
  • 1% #9080b0

Text/code ratio

etrade.com's text/code ratio is 14.68%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 14.68%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 8
  • <H3> 12
  • <H4> 6
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
We lowered the bar.
Welcome! your money will never be the same.
<H2>
2nd level heading
(and that’s a good thing.)
The brokerage account that started it all
Enjoy zero commission trades
Everything you want to trade and more
An account for virtually every need
<H3>
3rd level heading
Limited time! deposit or transfer as little as $5,000 to get $100. or add even more for up to $2,500.1
Ready to do more with your money? ıt’s easy with e*trade. we help you make informed decisions, get invested, and know exactly where you stand.
Make money moves with intuitive, easy-to-use investing tools, complimentary independent analyst research, and personalized support and guidance whenever you need it.
ıt’s here! online stock, etf, and options trades are now commission-free from kiplinger’s #1 online broker for 2019.
Stocks, options, and etfs
<H4>
4th level heading
About us î……
Service î……
Quick links î……
Connect with us
Check the background of e*trade securities llc onfınra's brokercheck.
Alt attributes Arrow up

We found 8 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on etrade.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 15.600
  • Likes 6.607
  • Shares 8.004
  • Comments 989

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 10/31/1994 30 years, 1 month, 14 days ago
Last Modified 04/16/2019 5 years, 8 months, 2 days ago
Expiration Date 10/30/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-824.awsdns-39.net 205.251.195.56 Flag for United StatesUnited States
ns-195.awsdns-24.com 205.251.192.195 Flag for United StatesUnited States
pdns126.ultradns.org 156.154.67.126 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • AT&T Services
  • IP Address
  • 12.153.224.22
  • Country
  • Flag for United StatesUnited States
  • Region
  • Georgia , Atlanta
  • Latitude and Longitude
  • 33.7555 : -84.3914
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