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Whois & Analysis for etradefinancial.com

Nov 17, 2019 9:59 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Organization
ETrade Financial Corporation
• Address
1650 Union Hill Road
• City
Alpharetta
• Zip Code
30005
• State
GA
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
CSC CORPORATE DOMAINS, INC.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for etradefinancial.com

SEO SCORE

etradefinancial.com
Make your link ↑ do-follow
45

✅ 6 criteria passed
❌ 5 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your website secure with an SSL certificate.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
ETrade Financial Corporation See more
• Category
Personal Finance  >  Investing  >  Stocks  >  Mutual Funds / ETFs
• Online since
December 24, 1999 Explore Wayback Machine
• Age
24 years, 10 months, 14 days
• Alexa Rank
#803.937, etradefinancial.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

ⓘ Redirection
etradefinancial.com redirects to https://us.etrade.com
❌ SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
✅ Title Tag
E*TRADE Financial | Investing, Trading & Retirement
Length: 55 (recommended: 10 to 70)
✅ Meta Description
At E*TRADE, you're in full control of your financial future. We have the information, the analysis, and the online investing & trading tools you need. Have at it.
Length: 166 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

E*TRADE Financial | Investing, Trading & Retirement

http://etradefinancial.com

At E*TRADE, you're in full control of your financial future. We have the information, the analysis, and the online investing & trading tools you need. Have at it...

Mobile Version

http://etradefinancial.com

E*TRADE Financial | Investing, Trading & Retirement

At E*TRADE, you're in full control of your financial future. We have the information, the analysis, and the online investing &...

✅ Encoding
Great, language/character encoding is specified: utf-8
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://etradefinancial.com https://us.etrade.com:443/home
https://etradefinancial.com HTTP header error
http://www.etradefinancial.com https://us.etrade.com:443/home
https://www.etradefinancial.com HTTP header error
❌ Robots.txt
No robots.txt file was found on this page.
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by etradefinancial.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Investing online Confidence: 81% Arrow up

Investing online, also known as online trading or trading online, is a process by which individual investors and traders buy and sell securities over an electronic network, typically with a brokerage firm.

This type of trading and investing has become the norm for individual investors and traders since late 1990s with many brokers offering services via a wide variety of online trading platforms.
E-Trade Confidence: 76% Arrow up

E-Trade Financial Corporation (stylized as E*TRADE) is a financial services company headquartered in New York City.

It is an online discount stock brokerage firm for self-directed investors.

Investors can buy and sell such securities as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone.

E-Trade Financial also provides banking services to retail investors, such as sweep deposits and savings products.
Financial market Confidence: 73% Arrow up

A financial market is a market in which people trade financial securities, commodities, and other fungible items of value at low transaction costs and at prices that reflect supply and demand.

Securities include stocks and bonds, and commodities include precious metals or agricultural products.
Futures contract Confidence: 72% Arrow up

In finance, a futures contract (more colloquially, futures) is a standardized forward contract which can be easily traded between parties other than the two initial parties to the contract.

The parties initially agree to buy and sell an asset for a price agreed upon today (the forward price), with delivery and payment occurring at a future point, the delivery date.

Because it is a function of an underlying asset, a futures contract is a derivative product.
Information Confidence: 68% Arrow

WEBSITE SPEED

❌ etradefinancial.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #803.937 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • etradefinancial.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #166.898

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How etradefinancial.com looks like on a mobile device such as an iPhone.

Tablet
How etradefinancial.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 41% #ffffff
  • 34% #201050
  • 6% #707070
  • 6% #f0f0f0
  • 2% #302060
  • 2% #808080
  • 2% #b0a0c0
  • 2% #403070
  • 1% #706090
  • 1% #a090c0
  • 1% #605090
  • 1% #9080b0

Text/code ratio

ⓘ etradefinancial.com's text/code ratio is 14.69%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 14.69%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 8
  • <H3> 12
  • <H4> 6
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
We lowered the bar.
Welcome! your money will never be the same.
<H2>
2nd level heading
(and that’s a good thing.)
The brokerage account that started it all
Enjoy zero commission trades
Everything you want to trade and more
An account for virtually every need
SEE MORE
<H3>
3rd level heading
Limited time! deposit or transfer as little as $5,000 to get $100. or add even more for up to $2,500.1
Ready to do more with your money? ıt’s easy with e*trade. we help you make informed decisions, get invested, and know exactly where you stand.
Make money moves with intuitive, easy-to-use investing tools, complimentary independent analyst research, and personalized support and guidance whenever you need it.
ıt’s here! online stock, etf, and options trades are now commission-free from kiplinger’s #1 online broker for 2019.
Stocks, options, and etfs
SEE MORE
<H4>
4th level heading
About us î……
Service î……
Quick links î……
Connect with us
Check the background of e*trade securities llc onfınra's brokercheck.
SEE MORE
❌ Alt attributes Arrow up

We found 8 images on this website.
5 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on etradefinancial.com https://cdn.etrade.net/1/19090615490.0/aempros/content/dam/etrade/retail/en_US/images/test/shoes-wit... 1
Image with missing alt attribute found on etradefinancial.com https://cdn.etrade.net/1/19031311340.0/aempros/content/dam/etrade/retail/en_US/images/test/jump-lets... 1
Image with missing alt attribute found on etradefinancial.com https://cdn.etrade.net/1/19031311340.0/aempros/content/dam/etrade/retail/en_US/images/test/marshmall... 1
Image with missing alt attribute found on etradefinancial.com https://cdn.etrade.net/1/19031311340.0/aempros/content/dam/etrade/retail/en_US/images/test/four-pops... 1
Image with missing alt attribute found on etradefinancial.com https://cdn.etrade.net/1/19071516140.0/aempros/content/dam/etrade/retail/en_US/images/test/old-wired... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on etradefinancial.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 15.530
  • Likes 6.607
  • Shares 7.934
  • Comments 989

DOMAIN REGISTRAR

ⓘ Domain Registrar CSC CORPORATE DOMAINS, INC.
ⓘ Registration Date 12/24/1999 24 years, 10 months, 14 days ago
ⓘ Last Modified 12/20/2018 5 years, 10 months, 18 days ago
ⓘ Expiration Date 12/24/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns126.ultradns.com 156.154.64.126 Flag for United StatesUnited States
pdns126.ultradns.biz 156.154.66.126 Flag for United StatesUnited States
ns-330.awsdns-41.com 205.251.193.74 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • AT&T Services
  • ⓘ IP Address
  • 12.153.224.28
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Georgia , Atlanta
  • ⓘ Latitude and Longitude
  • 33.7555 : -84.3914
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